Comments on: Yes, You Can Be A Thought Leader http://websavvymarketers.com/2010/04/yes-you-can-be-a-thought-leader/ Tools & Tips for Web Savvy Marketing Strategies Wed, 21 Mar 2012 15:33:43 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Craig Badings http://websavvymarketers.com/2010/04/yes-you-can-be-a-thought-leader/comment-page-1/#comment-543 Craig Badings Sat, 17 Apr 2010 22:35:18 +0000 http://websavvymarketers.com/?p=215#comment-543 Chris, very sound advice. One of the key things to stress to aspiring thought leaders in your last point which can be boiled down to perserverance. Someone once said "It took 15 years to achieve overnight fame." From a company perspective a good thought leadership program's aim is to engage with the target audience with something authentic and that matters to them - this ultimately builds trust in n the brand. From trust comes a sense of loyalty to the brand which makes the sales process that much easier. There are some great examples out there of companies doing this well and it has helped position them well ahead of their competitors who are still stuck in the old-style product sales cycle. Chris, very sound advice. One of the key things to stress to aspiring thought leaders in your last point which can be boiled down to perserverance. Someone once said “It took 15 years to achieve overnight fame.”

From a company perspective a good thought leadership program’s aim is to engage with the target audience with something authentic and that matters to them – this ultimately builds trust in n the brand. From trust comes a sense of loyalty to the brand which makes the sales process that much easier.

There are some great examples out there of companies doing this well and it has helped position them well ahead of their competitors who are still stuck in the old-style product sales cycle.

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