Contributors

I frequently encounter professionals who are resistant to online social networking. It’s puzzling to me.  They’re often very social in “real life”. I don’t get it.  Is it really that scary to tap into the network of friends from around the globe? Has the separation between friends, family and business become too blurred?  Is...
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The last year has seen the continued rise of the social network phenomenon. If you’re like most business organizations, you’re got at least a Facebook page, Twitter account, LinkedIn profile and blog , not to mention your real-life networks with the local chamber of commerce and trade organizations.  All these social networks are designed...
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This is a common misconception about websites. Your website is like a store. If you build a store on a country road and don’t advertise, you’re not going to get much business. Oh sure, you’ll get the occasional passer-by but not much more than that. Similarly, if you create a website and put it...
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Do you believe it’s 2010?  Time really flies when you’re busy building a business. Seriously, it seems like just yesterday, we were celebrating the new millennium.  If you haven’t updated your website design in the past several years, it’s probably time to take a look at the design to see if you should incorporate...
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I know, I know, another blog about Search Engine Optimization (SEO)? Well it’s a hot topic with our clients and often an area of confusion. SEO is simply optimizing a site to ensure that it is found when doing a search on Google, Yahoo or other search engines. Now the term ensure may be...
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Sponsorships are available for the Greater Hartford Women’s Conference (GHWC) 2010 conference.  Sponsors get visibility and recognition from extensive marketing and promotion of the conference. It is the sponsors who make it possible to offer a dynamic program and help to keep the conference affordable. So please consider becoming a sponsor. For more information,...
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Design the code right – the real trick to SEO. Smart and accurate. Fun way to end a Monday afternoon. Enjoy. linkscolor = "000000"; highlightscolor = "888888"; backgroundcolor = "FFFFFF"; channel = "none";
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Are you struggling to write highly effective content for your website? Go easy on blaming yourself. Writing for the web is very different than writing for print. Web writing has to be different because we don’t read web pages in the same way we read a book or magazine. The light given off by...
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The internet, in it’s short history, has been a great equalizer for small businesses. Small businesses are free to put up websites that promote their business, sell their products, services and applications and are assured that their information is served to the consumer in the same way that everyone else’s content is served. It...
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There once was a writing project from hell, You can imagine, it didn’t go well, The client was upset, I, the writer, had regret, Do I hear music or is that my death knell? E-mail, e-letters and e-zines are great, Paper is saved and docs aren’t late, But I must warn you, One thing...
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