This is a common misconception about websites. Your website is like a store. If you build a store on a country road and don’t advertise, you’re not going to get much business. Oh sure, you’ll get the occasional passer-by but not much more than that. Similarly, if you create a website and put it...
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Beth’s Posts
If I Build It They Will Come…
How is SEO like a college degree?
I know, I know, another blog about Search Engine Optimization (SEO)? Well it’s a hot topic with our clients and often an area of confusion. SEO is simply optimizing a site to ensure that it is found when doing a search on Google, Yahoo or other search engines. Now the term ensure may be...
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If You’re Going to Make a Change, Make it for the Better.
There’s a website that I go to every couple of months for information and every time I do they’ve completely re-vamped the site. The problem is that every time they do, they make it harder and harder to find the information I’m searching for. Now, I have no problem with ensuring a site is...
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Don’t Forget Your Customers
We all know that it takes more time, effort and money to get a new customer than it does to sell to an existing customer. So why don’t we do a better job of selling to our customers? I have a client that provides services to a very finite audience. He knows every possible...
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What is Website Optimization and Why do I Care?
This is a question that I’ve received on more than one occasion. Anyone who has a website should care about website optimization. If you have a website, odds are you’ve spent time and money to create it. So what is it doing for you? Too many people create a site and do nothing to...
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