Carolyn’s Posts

I frequently encounter professionals who are resistant to online social networking. It’s puzzling to me.  They’re often very social in “real life”. I don’t get it.  Is is really that scary to tap into the network of friends from around the globe? Has the separation between friends, family and business become too blurred?  Is...
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The last year has seen the continued rise of the social network phenomenon. If you’re like most business organizations, you’re got at least a Facebook page, Twitter account, LinkedIn profile and blog , not to mention your real-life networks with the local chamber of commerce and trade organizations.  All these social networks are designed...
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Do you believe it’s 2010?  Time really flies when you’re busy building a business. Seriously, it seems like just yesterday, we were celebrating the new millennium.  If you haven’t updated your website design in the past several years, it’s probably time to take a look at the design to see if you should incorporate...
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Sponsorships are available for the Greater Hartford Women’s Conference (GHWC) 2010 conference.  Sponsors get visibility and recognition from extensive marketing and promotion of the conference. It is the sponsors who make it possible to offer a dynamic program and help to keep the conference affordable. So please consider becoming a sponsor. For more information,...
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Design the code right – the real trick to SEO. Smart and accurate. Fun way to end a Monday afternoon. Enjoy. linkscolor = "000000"; highlightscolor = "888888"; backgroundcolor = "FFFFFF"; channel = "none";
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The internet, in it’s short history, has been a great equalizer for small businesses. Small businesses are free to put up websites that promote their business, sell their products, services and applications and are assured that their information is served to the consumer in the same way that everyone else’s content is served. It...
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This morning I received an email from one of my clients, Trevor Eissler.  Trevor’s a clever guy who is marketing a book he wrote.  The subject was “Could I ask for a few mouse clicks?” The email was addressed to friends and family and asked if they’d mind spending ten minutes to complete 3...
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Tips on the value of SEO and of optimizing content for a better user experience.
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I took a little field trip a couple weeks ago and attended the Hartford Business Journal‘s E-Technology Summit in South Windsor. The hot topic of the day was, not surprisingly, social media.  It’s hard for some business folks to wrap their heads around how “tweeting” and “friending” will help their business grow. I kept...
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There’s a new domain type in town and it’s different than the .com, .biz, .org and .nets domains that you probably know. The .tel domain is not attached to a website like all the others. This new top level domain (TLD) is an internet directory listing that gives you complete and easily managed control...
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