Nancy’s Posts

Here are a few books and articles that could help your learning curve on Social Media: Business Week’s on-line version of Social Media Will Change Your Business World Wide Rave by David Meerman Scott Groundswell, Charlene Li and Josh Bernoff Technorati.com’s State of the Blogosphere report linkscolor = "000000"; highlightscolor = "888888"; backgroundcolor =...
Read more »

Watch Your Voice! by Nancy Simonds Tweets and IM notwithstanding, sometimes you have to communicate in complete sentences, especially in your marketing materials. People often fall into the bad habit of using passive voice rather than active voice in their writing. Active voice simply means that the subject of the sentence acts rather than...
Read more »

Sometimes when I read promotional copy in a brochure on or a Web site, I say to myself, “What the heck is this business all about, anyway?” If you’re trying to educate a potential customer about your product or service, it’s a good idea to avoid big words, industry jargon, or market-y language that...
Read more »

I’ve been working with a client who needs a promotional brochure, and when I asked the question, “What’s your core message?” she really drew a blank. It’s hard to drill down to what your company is all about at the core, but one way to think of it is to ask yourself: What do...
Read more »

This week I finished up writing the content for a simple Web site for a massage therapist. She wasn’t convinced at the outset that she needed help from a copywriter, and wasn’t prepared to pay for much more than “tidying up the home page.” As the project moved forward, she began to see the...
Read more »