Have you seen the QR Codes popping up everywhere?  There’s even one on my bank statement.  Do you know what they are?  How to use them or how to get one?

According to Wikepedia and other online sources, QR (Quick Response) Codes were developed for tracking parts in Japanese auto industry. But in recent years the codes have seen widespread use for marketing products and businesses.

How does it work? Smartphone users scan the code and have instant access to your website, contact information or other information. You can create a QR code at a number of online sources and it can contain, a url, phone number, text or SMS. To read it, a smartphone with a bar code reader is required. I downloaded the free app called Quickcode for my Android.  When I scan a code containing a URL, I have several options.  I can go directly to the website, bookmark the website, send the address to someone via email, or post the address to Facebook or Twitter. (Remember to optimize your website design for smartphones if you use QR codes to send folks to your website.)  If the code were a phone number, I could call the number or save to my contacts.  Or the code could be a text message that would be instantly readable.

Here are a couple of websites where you can create your code:

• http://qrcode.kaywa.com/
• http://www.beqrious.com/qrcode/create

You can also create a code with a graphic – like the one to the right…

So how might you use this QR codes in your marketing?

1. Put it on print ads and send folks directly to a product page where they can purchase a specific item
2. Put it on product packaging and link to installation or operation instructions
3. Use on your business card, brochure, or advertising and map your store location
4. Send to a location with a free download or coupon
5. Send a text message
6. Phone number
7. Other ideas?

For more information about how to use QR codes, please see this excellent article http://www.socialmediaexaminer.com/how-qr-codes-can-grow-your-business/.