For those of you not already Linked-In, this is a fantastic free networking site that is focused on professional networking as opposed to a more social focus such as Facebook. I have found it to be very helpful in keeping up with colleagues and associates. What I find most interesting, though are some of...
Read more »
Tools & Tips
Do I really want to be Linked-In to that person?
Cold Calls vs. Social Network Sites?
My colleague, Beth has a strange and unusual personality trait. She loves to make cold calls! What makes Beth so successful at sales calls is that she DOES them and she’s good at them. Many, if not most people fail to make sales calls—especially cold calls. And many of those who do make...
Read more »
Tips & tools to help you broadcast to friends, fans, and followers
The last year has seen the continued rise of the social network phenomenon. If you’re like most business organizations, you’re got at least a Facebook page, Twitter account, LinkedIn profile and blog , not to mention your real-life networks with the local chamber of commerce and trade organizations. All these social networks are designed...
Read more »
Yes, You Can Be A Thought Leader
When people consider who to do business with, they often give the first opportunity to the company that’s top of mind. One way to be top of mind is to become a thought leader. A thought leader is someone well-known within an industry for expertise in a certain area. A thought leader is recognized...
Read more »
The Value of Video on Your Website
This week one of my long-time clients, Lynn Damon, stopped by my office with video she wanted me to add to her website. Lynn is a photographic artist who specializes in creating children and family portraits. Her portraits are stunning and her portfolio website provides a nice sampling of the work that she’s done...
Read more »
The ABCs of Business Writing
Ask for action. Build trust by telling the truth. Clearly state your case. Deliver value to the reader. Educate, don’t pontificate. Focus on one main point. Give specifics. Honor the reader’s intelligence. Include power words like “you” and “money.” Just get to the dang point. Know your audience. Leave the cliches out. Make it...
Read more »
If I Build It They Will Come…
This is a common misconception about websites. Your website is like a store. If you build a store on a country road and don’t advertise, you’re not going to get much business. Oh sure, you’ll get the occasional passer-by but not much more than that. Similarly, if you create a website and put it...
Read more »
Does your website belong in the Wayback Machine?
Do you believe it’s 2010? Time really flies when you’re busy building a business. Seriously, it seems like just yesterday, we were celebrating the new millennium. If you haven’t updated your website design in the past several years, it’s probably time to take a look at the design to see if you should incorporate...
Read more »
5 Steps To Marketing Success
5 Steps to Marketing Success Roy H. Williams, The Wizard of Ads, has helped small companies grow into big ones for 20 years. Roy uses a simple five step marketing process. The steps are easy to understand but hard to do. Understand and complete them and your company can flourish. 1. Focus. What are...
Read more »
How is SEO like a college degree?
I know, I know, another blog about Search Engine Optimization (SEO)? Well it’s a hot topic with our clients and often an area of confusion. SEO is simply optimizing a site to ensure that it is found when doing a search on Google, Yahoo or other search engines. Now the term ensure may be...
Read more »
