If you’ve moved your small business to a different address, changed your contact information in some way, or you have a new second location, how do you go about updating all of your local online listings? And do you even know what directories your listings are in? It’s important to track down all your local […]
Information is being shared across a landscape of digital information that’s growing faster and faster. The internet population has grown by more than 60% in the last five years, with mobile phones outnumbering people on the planet. No wonder our mobile use now makes up 65% of our time over desktop. Everyone is on their mobiles […]
What’s with all the hype over hyperlocal marketing? It’s nothing new to small businesses. Don’t you perform hyperlocal marketing every time you attend or sponsor a community event? This old-fashioned component to hyperlocal marketing, dating back to the first shop that opened its doors to Main Street, continues to be very valuable. But there’s a […]
Pay-per-Click or Adwords is a paid program that buys you ranking for your website. Most often referred to as Google Adwords, a good pay-per-click program can be effective across multiple search engines like Bing and Yahoo. This is an advertising campaign where you only pay if someone clicks on your ad. If your industry is […]
Whenever we approach the subject of blogging with our manufacturing clients we get the same push back… Nobody cares what we had for breakfast, or Our customers already know that We’d like to address these two misconceptions. First, a company blog has nothing to do with what one consumes for the first meal of the […]
Social media of the future is going to be more exceptional and carry bigger impact. It will be a more prominent go-to tool for self-expression. What does this mean for small businesses in 2016? How do brands prioritize the increased engagement that’s required to establish and maintain customer loyalty? Every brand should have social media […]
Do you have a solid footing for your online presence for 2016? As another year begins to unfold with all its possibilities, once again we are confronted with goals, predictions, trends, expectations, and best-laid plans. In order to have the competitive advantage, you need to create a strong identity online. To help you succeed in […]
The key component to advancing your capabilities and capacity is successful recruitment. While this pertains to all industries, it is especially true for manufacturers. How do manufacturers succeed when fighting against the raging tide of a generational skills gap that is only going to get wider as the manufacturing workforce shortage continues to increase? It […]
The debate continues. To blog or not to blog appears to be the ongoing content marketing hand-wringer, although the statistics show that businesses that blog are thirteen times more likely to have a positive ROI.
The best way to do content marketing is act like a human. The best way to know if you’re human is if you can easily fill out a CAPTCHA. If you are having trouble with this task, then it might be time for an emotional overhaul.