Your small business needs an online presence to survive. Without a website, people won’t be able to find you. I mean that literally. We live in a world where we Google before we shop, before we get in our car and drive anywhere new. Gone are the days of phone book white pages and oversized […]
Despite the Snapchatters and Whatsappers and Instagrammers out there, there is a time and a place where emailing your online newsletter is without rival.
If you sell a product or service online, the big question every marketer has is “How do I turn website traffic into leads?” Converting traffic into leads begins at the top of the marketing funnel, where discovery happens.
To successfully capture audience information with lead generation, you need successful form conversion. More form conversion means more lead generation, which is why you’ll see it called “lead gen form,” a fancy term for your contact form.
While trends in online marketing vary, here are five trends gleaned from the web that make the most sense for small businesses in 2015.
In continuation of our previous 5 Online Marketing No-No’s, here are five more marketing mistakes to avoid. Like the wise business person you are, be sure to check this list and revamp any marketing mistakes into nonexistence.
Knowing what not to do as you step out into the internet world can be helpful. The following five online marketing no-no’s are practices you want to avoid.
Pay per click advertising is like sending out a sales letter on the internet. Your intention is to get your audience to open the letter and make a targeted response. Instead of opening your letter, the goal of pay per click is to click on your ad.
It’s so old school, why would anyone still use it? Hasn’t social media replaced it? Won’t people think you’re just spamming them?
Social media makes it unavoidable: It’s important to engage in the conversation with a wide variety of imagery and visual content, or get lost in the crowd.