Remember having long conversations on telephones? When you picked up a landline, punched in a series of numbers, and gabbed for hours? Before Snapchat arrived?
Embedding video in your website has many SEO benefits, including the two-for-one benefit. You get two listings for the price of one!
The weekend has arrived, and the last thing on your mind is creating social media posts for your small business. It’s the last thing you want to think about on any given day, come to that. How do you find the time as a small business to be a part of social media? You automate […]
When you automate social media, it’s important that you understand its limitations. Social media automation will help you be more efficient, but it’s not meant to replace actually being social with your audience. Here are important things to practice when you automate your online social presence. Different posts for different folks Remember to customize your […]
Content Marketing isn’t about selling. It’s about giving your audience information they need and want without a price tag. To help you stay in the know on this important concept, I’ve rounded up the most-used content marketing buzzwords. Native Advertising A type of paid advertising that matches the form and function of the content that […]
Transparency in marketing is absolutely necessary in today’s world of social media. But is it really possible to have marketing ethics? The American Marketing Association outlines its statement of ethics with the core values of honesty, responsibility, fairness, respect, transparency, and citizenship. This is how you build relationships. This is how you enhance consumer confidence. Is […]
Twitter has a brand new look. Initially the new profile was only available for a select few, but as of today all tweeps can get the new Twitter profile. The new profile gives you a large Facebook-like image header, a much larger profile picture, a featured tweet, and a prominent media section. The old look: […]
Hashtags are unavoidable. They’re proliferating the social media universe like multiplying digital bunnies. Hashtags began on Twitter, and are now on Instagram, Facebook, Google+, and Pinterest. For a better understanding on what hashtags are, read an earlier post “Hashtags Are Invading.” Understanding how to use hashtags on social media will give you a stronger social […]
Creating high quality content for your business website is sharing valuable information with your customers that generates more traffic to your site. But should you hire outside help for your content marketing? Remembering the reasons why you want to provide great, free content will help you decide how outsourcing content will work for you and […]
Pinterest is where people gather content. They’re window shopping for images and items they like. Facebook is where friends congregate. They visit to share their own photos and the cute cat videos they find. Fortunately for all the cat lovers, you can find cats and lots of great stuff on Pinterest. It’s fun to shop around […]