Last week a collaborative team of Web Savvy Marketers launched the new blog WebSavvyMarketers.com. The team is made up of Rahna Barthelmess, Nancy Simonds, Beth Devine and me. Our goal is to explore and discuss the numerous online marketing options availabe for businesses today. Each of us operates our own marketing and web related business […]
Is your Web site an effective marketing tool? The New Year is a perfect time to evaluate the effectiveness of your Web content. Use this checklist to review your written content on these ten important points: Does the content clearly and honestly describe your product or service? Have you presented your core message concisely and […]
Can your potential customers find you when they do an Internet search? In other words, is your web site optimized for search engine indexing? Use this checklist to evaluate your web site for Search Engine Optimization (SEO). Have you developed a key word list that contains words and phrases that describe your product or service? […]
With the goal of making search engine results more relevant to users, Google continues to work on new methods to provide personalized results. Users will have the opportunity to rank their own results and add comments when logged into their Google account. What does this mean for SEO? Strategies should focus less on attaining top […]
One easy way to use keywords in your website is to use them in your links. Too often I see content concluded with “click here for more information”. That’s just a wasted opportunity where a keyword phrase should be used. So, if you find yourself writing “click here” … STOP! Use a keyword instead.
Search engine optimization is an art and a science and there are many things you can do in addition to what was done during the site build to continue to improve your search engine ranking. But keep in mind that SEO is an ongoing process and it can take time to get ranked and stay […]
Keywords are the building blocks to a well-built website. They should determine the navigation structure to the website, the content of the site and if used wisely will have a positive impact in how well your website is ranked by search engines and more importantly will lead qualified prospects to your websites. There are a […]