Check out these 7 easy tips for improving email open rates by writing a better subject line.
Embedding video in your website has many SEO benefits, including the two-for-one benefit. You get two listings for the price of one!
Communicating effectively with your customers is essential if you want to build relationships. But there are many things that can be a barrier to communication. Speaking the same language doesn’t mean there won’t be communication barriers. Foreign accents, cultural barriers, and the use of slang can all work to prevent clear communication. Once while visiting […]
This image is a derivative of web 2.0 by tyger_lyllie, licensed under CC BY. What matters most when you make a marketing decision? Science shows that the visual has more impact on people than any of our other senses. While the visuals of design, power words, and your main image all influence online behavior, your marketing decisions […]
Transparency in marketing is absolutely necessary in today’s world of social media. But is it really possible to have marketing ethics? The American Marketing Association outlines its statement of ethics with the core values of honesty, responsibility, fairness, respect, transparency, and citizenship. This is how you build relationships. This is how you enhance consumer confidence. Is […]
The four steps to the best landing pages come with a history of attempted murder. Over a hundred years ago, E. St. Elmo Lewis, the creator of the original four steps, was twice targeted by an unknown suspect. First with arsenic, then with fire. Being a successful businessman has its risks, after all. Lewis devised […]
Seth Godin recently wrote a guest post on Copyblogger about striving for authority. The comments were nearly as entertaining and informative as the post. You would think no one would dare to question Godin, whose authority and credibility have been time-tested and proven. But since it’s the nature of humans to squabble and whine, even […]
We are all customers who’ve felt the sting of mistreatment at one time or another — the unfriendly or incompetent company representative who forced us into a stalemate of dislike because they didn’t follow the simple rules of engagement. A customer’s experience will be remembered much longer than a company logo or product packaging. A customer’s […]
Once upon a time three giants, Facebook, Twitter, and Google+, were invited to a party. Because giants tend to take up a lot of space, they are naturally at odds with one another on the World Wide Web’s social media gathering. You’ve heard the term “elbow room” before. These giants are accused of jostling for […]
Social media is the place to be if you want to be heard. When you share information and tell your story in images, you are communicating in the format that speaks the loudest. According to a Searchmetrics ranking study, Pinterest pins play a role in SEO ranking. Seven out of the top eight SEO website […]