How you represent yourself online professionally is an important piece to your overall appearance on social media. Your LinkedIn profile picture, or any image meant for professional use, should make a good first impression.
Instagram is taking over the social media stratosphere and is fast becoming the go-to image sharing site. But if it doesn’t stay focused on ways to continue to top Twitter and other social sharing sites, it could fall into similar downfall.
Social media makes it unavoidable: It’s important to engage in the conversation with a wide variety of imagery and visual content, or get lost in the crowd.
Remember having long conversations on telephones? When you picked up a landline, punched in a series of numbers, and gabbed for hours? Before Snapchat arrived?
The weekend has arrived, and the last thing on your mind is creating social media posts for your small business. It’s the last thing you want to think about on any given day, come to that. How do you find the time as a small business to be a part of social media? You automate […]
When you automate social media, it’s important that you understand its limitations. Social media automation will help you be more efficient, but it’s not meant to replace actually being social with your audience. Here are important things to practice when you automate your online social presence. Different posts for different folks Remember to customize your […]
Getting followers on Twitter can be as easy as regularly tweeting good content. But there are a lot more things you can do to grow a Twitter following. 1. Create lists When you create lists of tweeps, you can more easily find and focus on the content that’s the most valuable to you. This way […]
Twitter has a brand new look. Initially the new profile was only available for a select few, but as of today all tweeps can get the new Twitter profile. The new profile gives you a large Facebook-like image header, a much larger profile picture, a featured tweet, and a prominent media section. The old look: […]
Hashtags are unavoidable. They’re proliferating the social media universe like multiplying digital bunnies. Hashtags began on Twitter, and are now on Instagram, Facebook, Google+, and Pinterest. For a better understanding on what hashtags are, read an earlier post “Hashtags Are Invading.” Understanding how to use hashtags on social media will give you a stronger social […]
For B2B marketing, LinkedIn is the preferred social media channel for 26% of respondents in a BtoB survey. More than 90% of B2B companies in North America use LinkedIn. It’s no surprise that LinkedIn drives the most traffic to corporate websites compared to other social media, and it offers a great way to connect with […]