As the saying goes, there are three things you can count on: death, taxes, and changing SEO. Okay, so I added number three because it’s equally accurate.
To successfully capture audience information with lead generation, you need successful form conversion. More form conversion means more lead generation, which is why you’ll see it called “lead gen form,” a fancy term for your contact form.
Duplicate content is just what it says it is – content that appears in more than one place. Get some easy fixes to make sure your site doesn’t lose its SEO.
It’s true that WordPress is one of the best content management systems out there. What’s not true is when you hit publish, you’re done with WordPress SEO.
How to ensure your WordPress website looks good, is user-friendly, up-to-date and secure.
Categories and tags are forms of classification for your website. They help make your site easier to navigate, allowing users to sort through your content by topic instead of having to browse chronologically. What is the difference between categories and tags? Categories are for grouping general topics, like a table of contents in a non-fiction […]
Think of pingbacks and trackbacks as cousins to your comments. Comments originate from visitors who visit your blog and decide to join the discussion. Pingbacks and trackbacks are the distant relatives who link to your site from other websites, sending you a notification when they publish a link from your site that will appear in […]
Content Marketing isn’t about selling. It’s about giving your audience information they need and want without a price tag. To help you stay in the know on this important concept, I’ve rounded up the most-used content marketing buzzwords. Native Advertising A type of paid advertising that matches the form and function of the content that […]
As you read this, thousands of hackers are working hard to hack your website and computer. They are after your personal information, your social media accounts, and your website. Unfortunately, the safest measure to avoid hacking is to stay offline. Since that’s not feasible, you need to know what hackers do. Once you know that, […]
This image is a derivative of web 2.0 by tyger_lyllie, licensed under CC BY. What matters most when you make a marketing decision? Science shows that the visual has more impact on people than any of our other senses. While the visuals of design, power words, and your main image all influence online behavior, your marketing decisions […]