Are you a writer? Of course you are. You write emails, texts, possibly even a short note to a friend or family member. Should someone ask you if you’re a talker, you wouldn’t say, “Well, no, I don’t talk.” You have conversations, you’re a talker. Same with writing. Except it’s not the same. Because instead […]
The debate continues. To blog or not to blog appears to be the ongoing content marketing hand-wringer, although the statistics show that businesses that blog are thirteen times more likely to have a positive ROI.
Small businesses who blog are ahead of their competition. A small business owner with a blog generates 126% more lead growth than those who don’t, according to a HubSpot study on 2,300 customers. Kudos to you if you’re already a blogging. If you’re not blogging yet, then what are you waiting for? Here are some […]
Your web pages aren’t meant to give your readers a spectacular view of your business. They are meant to act as a device that takes your reader from one place to the next. As Seth Godin says in “Knock Knock,” there are three questions all your web pages must answer: Who’s here? What do you […]
So you’re writing for a boring industry. Or maybe the topic you’re covering makes you yawn just thinking about it. If your bored out of your pants with what you’re writing about, I have the solution for you.
Communicating effectively with your customers is essential if you want to build relationships. But there are many things that can be a barrier to communication. Speaking the same language doesn’t mean there won’t be communication barriers. Foreign accents, cultural barriers, and the use of slang can all work to prevent clear communication. Once while visiting […]
“Morning Serenity” by 2010 Army Digital Photography Contest used under CC BY /Modified from original Writing makes you happy – thinking things through, talking about your dilemmas, or trying to repress your unhappy thoughts won’t work. It’s scientifically proven that you must write, and varied experts weigh in on achieving happiness through writing. Read on to see […]
Learn from the pros. Writers of novels, copywriters, writers now dead, and those writers who create lists of rules can teach us how to become a better writer. This list of tips from the pros, gathered for your quick consumption, is internet-primed, just the way you like it: fast, free, and fun. Keep it clear […]
Website writing do’s and don’ts made simple and straightforward, just like it’s supposed to be. You’ll find readability checkers, the grammar nazi, and other insanely valuable links. #1 Do promote yourself and have a call to action. Don’t bore your readers by talking about yourself. When asking your audience to do something, don’t try to […]
The thought of writing a blog post can send the average self-possessed person into fits of apoplexy. That monster who hides under your bed? It’s as if he’s crawled out and wants to breathe the air in your shirt collar as soon as you set pen to paper. Or fingers to keyboard. We’re not all […]