Design the code right – the real trick to SEO. Smart and accurate. Fun way to end a Monday afternoon. Enjoy. linkscolor = "000000"; highlightscolor = "888888"; backgroundcolor = "FFFFFF"; channel = "none";
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Are you struggling to write highly effective content for your website? Go easy on blaming yourself. Writing for the web is very different than writing for print. Web writing has to be different because we don’t read web pages in the same way we read a book or magazine. The light given off by...
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I’ve been hearing more and more about people getting scammed by on-line companies when attempting to set up their own site. In fact, I recently spoke with a client that spent $4,700 plus $39.95 a month for a website and several months later has nothing to show for it. Now don’t get me wrong,...
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For the health and well-being of your business writing, deep six all clichés. It’s as plain as the nose on your face. As far as the eye can see, they multiply like rabbits. It’s hard to swallow the hare- brained idea that we cannot avoid these old as dirt phrases. Rely on clichés and...
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The internet, in it’s short history, has been a great equalizer for small businesses. Small businesses are free to put up websites that promote their business, sell their products, services and applications and are assured that their information is served to the consumer in the same way that everyone else’s content is served. It...
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Creating a buzz about your company is a good thing but using buzz words in your marketing copy is not. Buzz words are those words everyone else is using: crispy to describe potato chips; state-of-the-art to describe technology; quality to describe any product. Yes, you can still use these words, but if you do,...
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