There once was a writing project from hell, You can imagine, it didn’t go well, The client was upset, I, the writer, had regret, Do I hear music or is that my death knell? E-mail, e-letters and e-zines are great, Paper is saved and docs aren’t late, But I must warn you, One thing...
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This morning I received an email from one of my clients, Trevor Eissler.  Trevor’s a clever guy who is marketing a book he wrote.  The subject was “Could I ask for a few mouse clicks?” The email was addressed to friends and family and asked if they’d mind spending ten minutes to complete 3...
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If you’re setting up an e-commerce shop and need to accept credit cards, what’s the best solution? Merchant account/real-time gateway? Paypal? Google Checkout? There are many factors to take into consideration. First, which method will make your customers feel most comfortable in making a purchase from your website? Recently, I took a poll on...
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Selling is hard enough, but we make it much harder by believing sales myths. Here are a few sales ideas I’ve heard expressed many times. I’d argue each is a dangerous myth that you should avoid. Myth #1: There’s Something Distasteful About Sales Business is all about selling. People who avoid sales and leave...
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Here are a few books and articles that could help your learning curve on Social Media: Business Week’s on-line version of Social Media Will Change Your Business World Wide Rave by David Meerman Scott Groundswell, Charlene Li and Josh Bernoff Technorati.com’s State of the Blogosphere report linkscolor = "000000"; highlightscolor = "888888"; backgroundcolor =...
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Tips on the value of SEO and of optimizing content for a better user experience.
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