I took a little field trip a couple weeks ago and attended the Hartford Business Journal‘s E-Technology Summit in South Windsor. The hot topic of the day was, not surprisingly, social media.  It’s hard for some business folks to wrap their heads around how “tweeting” and “friending” will help their business grow. I kept...
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There’s a website that I go to every couple of months for information and every time I do they’ve completely re-vamped the site. The problem is that every time they do, they make it harder and harder to find the information I’m searching for. Now, I have no problem with ensuring a site is...
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Keep It Clean! I recently presented a workshop for employees at the South Windsor Chamber of Commerce on proofreading. They thought I was going to talk mostly about typographical errors and misspelled words. But, really, proofreading is much more than that. It’s about checking for typos and spelling errors, yes, but it’s also looking...
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There’s a new domain type in town and it’s different than the .com, .biz, .org and .nets domains that you probably know. The .tel domain is not attached to a website like all the others. This new top level domain (TLD) is an internet directory listing that gives you complete and easily managed control...
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Watch Your Voice! by Nancy Simonds Tweets and IM notwithstanding, sometimes you have to communicate in complete sentences, especially in your marketing materials. People often fall into the bad habit of using passive voice rather than active voice in their writing. Active voice simply means that the subject of the sentence acts rather than...
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Admit it. You lose contact with your ability to be creative sometimes. Or, maybe you think you’re not the creative type. Truth is – everyone’s creative. Truth is – everyone sometimes gets stuck regurgitating tired ideas that put even themselves to sleep. Here are some ways to return to the creativity to your business....
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