We all know that it takes more time, effort and money to get a new customer than it does to sell to an existing customer. So why don’t we do a better job of selling to our customers? I have a client that provides services to a very finite audience. He knows every possible...
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If you plan to or have optimized your website for search engines, it’s a good idea to know your SEO status. Domaintools.com has a beta SEO score tool that gives you a SEO score. Just go to domaintools.com and enter your domain name is the Whois Lookup field.  When your site comes up you’ll...
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Just like your house, every so often it’s a good idea to go through your web site, sweep out the corners and get rid of the dust bunnies.   I’m talking digital dust bunnies – those bits of material that meant something once but are no longer connected to anything tangible.  They come in...
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I’ve been working with a client who needs a promotional brochure, and when I asked the question, “What’s your core message?” she really drew a blank. It’s hard to drill down to what your company is all about at the core, but one way to think of it is to ask yourself: What do...
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So I heard that people are giving up Facebook for Lent.  I’m not Catholic, so it isn’t something that I would ever have to contemplate doing myself, but I am in awe about the implications associated with this fact.  Any marketer worth his salt should take note.  This statement puts Facebook right up there...
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This is a question that I’ve received on more than one occasion. Anyone who has a website should care about website optimization. If you have a website, odds are you’ve spent time and money to create it. So what is it doing for you? Too many people create a site and do nothing to...
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