Before you embark on a marketing program, you need a plan. Web Savvy Marketers will work with you to determine your ideal customers/markets and create a plan to ensure you are continually communicating with them. Strategic planning services offered are…
Marketing Plan Development
It’s never been more important to have a clear strategy guiding your marketing communication efforts. You simply can’t spend money on one project after another–an ad here, a direct mail piece there–without a well-defined plan for what you are trying to accomplish. What is your goal? What do you want your brand to represent? What do you want to say, and who needs to hear it? A clear marketing plan will allow you to maintain control over your business communications, protect your brand, and evaluate your results, while at the same time eliminating waste and saving money in the long run.
Market Research/Competitive Intelligence
Part of a successful marketing strategy is understanding your customers and potential customers. You need to know …
- Who buys your products and why?
- What do your products DO for these companies?
- How has your product improved their business?
- What is the demographic profile of your customers?
- Who is the competition in your markets?
- What are your competitors doing? (both successes and failures)
- Does your marketing strategy effectively communicate your desired message to your customers and prospects?
We can uncover these answers and more to build strong successful programs to grow your company
Brand recognition is essential in today’s competitive environment. Web Savvy Marketers can assist in ensuring that your company is consistent with it’s message, not only in how it looks but what’s being said. Whether it’s a simple logo re-design or a complete standards manual, we can help you put your best face forward.
Relationship marketing including social networking strategies
Facebook, Twitter, Linked-In, just to name a few. Social networking can be overwhelming and yet a very successful piece of your marketing toolbox. However, like anything else, you need a plan and need to adhere to that plan. MMRG can assist with a plan and even help with the implementation of a program. To start, you need to remember that social networking, like face-to-face networking, is all about “People”. The way to approach social networking is to listen, join, participate, create or attract, engage, and transact.
You may need all or only one of the above services. As always, Web Savvy Marketers will work with you to provide a program tailored to your needs.