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	<title>Web Savvy Marketers&#187; communications</title>
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		<title>Deep Six All Clichés</title>
		<link>http://websavvymarketers.com/2009/10/deep-six-all-cliches/</link>
		<comments>http://websavvymarketers.com/2009/10/deep-six-all-cliches/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 15:49:01 +0000</pubDate>
		<dc:creator>Chris Amorosino</dc:creator>
				<category><![CDATA[Tools & Tips]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[writing]]></category>

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		<description><![CDATA[For the health and well-being of your business writing, deep six all clichés. It&#8217;s as plain as the nose on your face. As far as the eye can see, they multiply like rabbits. It’s hard to swallow the hare- brained idea that we cannot avoid these old as dirt phrases. Rely on clichés and people [...]]]></description>
			<content:encoded><![CDATA[<p>For the health and well-being of your business writing, deep six all clichés. It&#8217;s as plain as the nose on your face. </p>
<p>As far as the eye can see, they multiply like rabbits. It’s hard to swallow the hare- brained idea that we cannot avoid these old as dirt phrases. Rely on clichés and people will think your elevator doesn’t go to the top floor or that you’re a few fries short of a Happy Meal. Don’t you see eye to eye with me on this? </p>
<p>Say what you will, clichés bore us to tears. Even if you must burn the candle at both ends, find substitutes for them. Doing so is more than a feather in your cap. It means your copy can fire on all cylinders and won’t read flat as a pancake. Even a writer as dumb as a bag of hammers, knows that variety is the spice of life and that clichés have lost their salt. </p>
<p>So drag those squealing, stinky rodents of writing to the paper shredder and show no mercy.  And don’t shred on me, I’m just the messenger.   </p>
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