Free Shipping Closes Sale

A couple of weeks ago, I received an e-mail Father’s Day reminder from a store where I’ve bought gifts from online before.  Since I typically put off holiday gift buying to the last minute and end up paying extra for shipping, I was grateful for the reminder. Lesson one to online merchants: EMAIL MARKETING WORKS! […]

Choosing a merchant account provider

With merchant account providers raising processing rates and charging annual fees for security (PCI DSS compliance) it makes sense  for small business website owners to review merchant account providers carefully before choosing or changing a provider for online credit card processing. I’ve had an account with the same merchant account provider for several years, but recently […]