The last year has seen the continued rise of the social network phenomenon. If you’re like most business organizations, you’re got at least a Facebook page, Twitter account, LinkedIn profile and blog , not to mention your real-life networks with the local chamber of commerce and trade organizations. All these social networks are designed...
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When people consider who to do business with, they often give the first opportunity to the company that’s top of mind. One way to be top of mind is to become a thought leader. A thought leader is someone well-known within an industry for...
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This week one of my long-time clients, Lynn Damon, stopped by my office with video she wanted me to add to her website. Lynn is a photographic artist who specializes in creating children and family portraits. Her portraits are stunning and her portfolio website...
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Ask for action. Build trust by telling the truth. Clearly state your case. Deliver value to the reader. Educate, don’t pontificate. Focus on one main point. Give specifics. Honor the reader’s intelligence. Include power words like “you” and “money.” Just get to the dang...
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This is a common misconception about websites. Your website is like a store. If you build a store on a country road and don’t advertise, you’re not going to get much business. Oh sure, you’ll get the occasional passer-by but not much more than...
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Do you believe it’s 2010? Time really flies when you’re busy building a business. Seriously, it seems like just yesterday, we were celebrating the new millennium. If you haven’t updated your website design in the past several years, it’s probably time to take a...
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