Common Sense Internet Solutions
This week one of my long-time clients, Lynn Damon, stopped by my office with video she wanted me to add to her website. Lynn is a photographic artist who specializes in creating children and family portraits. Her portraits are stunning and her portfolio website provides a nice sampling of the work that she’s done over [...]
Ask for action.
Build trust by telling the truth.
Clearly state your case.
Deliver value to the reader.
Educate, don’t pontificate.
Focus on one main point.
Give specifics.
Honor the reader’s intelligence.
Include power words like “you” and “money.”
Just get to the dang point.
Know your audience.
Leave the cliches out.
Make it new, interesting or important.
Never forget the importance of readability.
Organize your ideas logically.
Proofread, proofread [...]
This is a common misconception about websites. Your website is like a store. If you build a store on a country road and don’t advertise, you’re not going to get much business. Oh sure, you’ll get the occasional passer-by but not much more than that. Similarly, if you create a website and put it on-line, [...]
Do you believe it’s 2010? Time really flies when you’re busy building a business. Seriously, it seems like just yesterday, we were celebrating the new millennium. If you haven’t updated your website design in the past several years, it’s probably time to take a look at the design to see if you should incorporate 2010 [...]
5 Steps to Marketing Success
Roy H. Williams, The Wizard of Ads, has helped small companies grow into big ones for 20 years. Roy uses a simple five step marketing process. The steps are easy to understand but hard to do. Understand and complete them and your company can flourish.
1. Focus.
What are you trying to [...]
I know, I know, another blog about Search Engine Optimization (SEO)? Well it’s a hot topic with our clients and often an area of confusion. SEO is simply optimizing a site to ensure that it is found when doing a search on Google, Yahoo or other search engines. Now the term ensure may be too [...]