Once your website is built, the work has just begun!
Now you need to spread the word. We’ll help you market your business and website with content marketing, search engine optimization and online advertising strategies.
Content Marketing
It costs a fraction of time and money to get repeat business as opposed to finding a new customer. So why not communicate more with your existing customers? By implementing an online communication plan we can help ensure that you’re in constant communication with your customers and prospects. Whether it’s through a blog, social networking sites like Facebook, YouTube or Twitter, or with an e-newsletter, we can provide you with the tools and training to manage a successful on-line communication campaign.
Blogs
Communicate with your clients and prospects with an easy to use custom-designed blog. Successful blogs focus on tips, industry pertinent discussions, and general educational pieces. Blogs are not a sales pitch but rather a way to brand your company, communicate with your client base, and show that you’re an expert in your field.
Social Networking Services
Social Networking is digital word-of-mouth and like any marketing campaign, the more someone else says you’re brilliant, the more credible the message. Twitter, FaceBook, Linked-in, and YouTube are among the many resources to choose from when embarking on a social networking campaign.
Have something to say but no interest in creating content yourself? No problem, we can work with you to create the content and manage your entire social networking campaign for you.
E-newsletters & Surveys
Creating customer-focused e-newsletters will remind your customers what you do and in some cases educate them about something they didn’t know about you. We partner with Constant Contact to provide affordable and customizable E-News, E-Promo and Survey capabilities.
Search Engine Optimization (SEO)
We’ve been building websites for many years and understand what it takes to optimize your website for good organic search engine results. Optimizing your content and your website with terms that support your marketing goals will make it easier for prospects to find you online and convert prospects into clients.
On-Line Advertising/Pay-Per-Click (PPC) Programs
Want to ensure that you’re on the first page of a search? A well planned pay-per-click campaign with Google or Yahoo can get you on the first page of search results and drive traffic to your site. We will work with you to determine the search terms most important to your business and create a measurable program for you.