I frequently encounter professionals who are resistant to online social networking. It’s puzzling to me. They’re often very social in “real life”. I don’t get it. Is is really that scary to tap into the network of friends from around the globe? Has the separation between friends, family and business become too blurred? Is...
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Author Archive
Social Networking – Resistance is Futile
Cold Calls vs. Social Network Sites?
My colleague, Beth has a strange and unusual personality trait. She loves to make cold calls! What makes Beth so successful at sales calls is that she DOES them and she’s good at them. Many, if not most people fail to make sales calls—especially cold calls. And many of those who do make...
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Tips & tools to help you broadcast to friends, fans, and followers
The last year has seen the continued rise of the social network phenomenon. If you’re like most business organizations, you’re got at least a Facebook page, Twitter account, LinkedIn profile and blog , not to mention your real-life networks with the local chamber of commerce and trade organizations. All these social networks are designed...
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The Value of Video on Your Website
This week one of my long-time clients, Lynn Damon, stopped by my office with video she wanted me to add to her website. Lynn is a photographic artist who specializes in creating children and family portraits. Her portraits are stunning and her portfolio website provides a nice sampling of the work that she’s done...
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Does your website belong in the Wayback Machine?
Do you believe it’s 2010? Time really flies when you’re busy building a business. Seriously, it seems like just yesterday, we were celebrating the new millennium. If you haven’t updated your website design in the past several years, it’s probably time to take a look at the design to see if you should incorporate...
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Sponsorships Available – Greater Hartford Women’s Conference
Sponsorships are available for the Greater Hartford Women’s Conference (GHWC) 2010 conference. Sponsors get visibility and recognition from extensive marketing and promotion of the conference. It is the sponsors who make it possible to offer a dynamic program and help to keep the conference affordable. So please consider becoming a sponsor. For more information,...
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The SEO Rap
Design the code right – the real trick to SEO. Smart and accurate. Fun way to end a Monday afternoon. Enjoy. linkscolor = "000000"; highlightscolor = "888888"; backgroundcolor = "FFFFFF"; channel = "none";
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What Net Neutrality Means to Small Business
The internet, in it’s short history, has been a great equalizer for small businesses. Small businesses are free to put up websites that promote their business, sell their products, services and applications and are assured that their information is served to the consumer in the same way that everyone else’s content is served. It...
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Guerilla Marketing: Could I ask for a few mouse clicks?
This morning I received an email from one of my clients, Trevor Eissler. Trevor’s a clever guy who is marketing a book he wrote. The subject was “Could I ask for a few mouse clicks?” The email was addressed to friends and family and asked if they’d mind spending ten minutes to complete 3...
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Choosing a merchant account provider for your e-commerce website
If you’re setting up an e-commerce shop and need to accept credit cards, what’s the best solution? Merchant account/real-time gateway? Paypal? Google Checkout? There are many factors to take into consideration. First, which method will make your customers feel most comfortable in making a purchase from your website? Recently, I took a poll on...
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