Once the site is built, the work has just begun! Now you need to spread the word. We’ll help you market your site with search engine optimization, online advertising, and social marketing strategies.
Search Engine Optimization (SEO)
We’ve been building websites for many years and understand what it takes to optimize your website for good organic search engine results. By using keyword terms in both your content and code, your website’s organic search engine rank will improve–making it easier for your clients to find you online. We can also create in-bound links to your site, which will enhance your rank even more.
On-Line Advertising/Pay-Per-Click (PPC) Programs
Want to ensure that you’re on the first page of a search? A well planned pay-per-click campaign with Google or Yahoo can get you on the first page of search results and drive traffic to your site. We will work with you to determine the search terms most important to your business and create a measurable program for you.
On-Line Communication Strategy
It costs a fraction of time and money to get repeat business as opposed to finding a new customer. So why not communicate more with your existing customers? By implementing an online communication plan we can help ensure that you’re in constant communication with your customers and prospects. Whether it’s through a blog, social networking sites like Facebook, YouTube or Twitter, or with an e-newsletter, we can provide you with the tools and training to manage a successful on-line communication campaign.
Blogs
Communicate with your clients and prospects with an easy to use custom-designed blog. Successful blogs focus on tips, industry pertinent discussions, and general educational pieces. Blogs are not a sales pitch but rather a way to brand your company, communicate with your client base, and show that you’re an expert in your field.
Social Networking Services
Social Networking is digital word-of-mouth and like any marketing campaign, the more someone else says you’re brilliant, the more credible the message. Twitter, FaceBook, Linked-in, and YouTube are among the many resources to choose from when embarking on a social networking campaign.
Have something to say but no interest in creating content yourself? No problem, we can work with you to create the content and manage your entire social networking campaign for you.
E-newsletters & Surveys
Creating customer-focused e-newsletters will remind your customers what you do and in some cases educate them about something they didn’t know about you. We partner with Constant Contact to provide affordable and customizable E-News, E-Promo and Survey capabilities.
