With the goal of making search engine results more relevant to users, Google continues to work on new methods to provide personalized results. Users will have the opportunity to rank their own results and add comments when logged into their Google account.
What does this mean for SEO? Strategies should focus less on attaining top rank but should focus on enticing the consumer to the site. Once there, the website should clearly present the material the user will need to take the action the site owner desires. Focus needs to be on:
- Writing good page titles, accurate yet enticing
- Write a good meta description
- Clear, action oriented content that clearly presents your message and invites users to take action.