This week I finished up writing the content for a simple Web site for a massage therapist. She wasn’t convinced at the outset that she needed help from a copywriter, and wasn’t prepared to pay for much more than “tidying up the home page.”
As the project moved forward, she began to see the value of a copywriter’s contribution: clearly stating her core message; developing a powerful call to action for each page; keeping copy concise and easy to scan; and introducing important key words and phrases that potential clients might use to find her in a Google search.
She turned out to be a terrific client. She gave me good raw data to work with, got back to me right away with her feedback, and really understood and appreciated what I was trying to accomplish on her behalf. The cherry on top? She paid her bill within two weeks!
I called her right away and said, “I wasn’t sure how things were going to work out for us, but now I wish all my clients were like you!” Know what she said? “I’d be happy to write a testimonial you can use on your own Web site!”
So, again, what makes a perfect client? Someone who:
*Values the contributions to the project
*Provides what is needed to get the job done
*Responds right away with feedback (So the project stays on track!)
*Works in a collaborative fashion
*Pays the invoice in a timely fashion
*Speaks highly of the work to others and makes referrals
Nancy Simonds, promotional copywriter