Just like your house, every so often it’s a good idea to go through your web site, sweep out the corners and get rid of the dust bunnies. I’m talking digital dust bunnies – those bits of material that meant something once but are no longer connected to anything tangible. They come in the form of broken links and dated information.
Broken links are frustrating for your site visitors and they can hurt your search engine rank. So take the time to ensure that all you links work. You can check them manually, but if you have more than a few pages that can get tedious fast, so use one of the online link checking resources. There are many online. Google “website link checker” or try this handy tool – http://validator.w3.org/checklink.
The web is an ever-changing dynamic place so if you haven’t checked your links lately, you may be surprised to find that the great resource your site linked to no longer exists at the address in your link.
As far as the dated information, I don’t know of a tool to check for it, but you know if your website has old information. Make sure your website isn’t promoting events that have passed or services you no longer offer. Outdated websites may leave people with the impression that your business is as neglected as your website.