Let’s break it down. Merriam-Webster defines “common sense” as “sound and prudent judgment based on a simple perception of the situation or facts”.
We also find reference to the pamphlet Common Sense written by Thomas Paine during revolutionary times. Paine’s Common Sense made a straightforward argument for colonial independence that common folks understood. The plain-spoken pamphlet was widely read and is likely to have influenced the course of American history.
Given the definition of common sense, what are common sense internet solutions? If you define “solution” as being a problem solved, you could conclude that “common sense internet solutions’ translates to “a straightforward, sound and prudent course to solve your internet problems“.
Whoa! We can’t solve all the problems of the internet! But what we can do is solve your internet problems as it relates to your website. So if your website is not performing as expected, we can help diagnose the problems and take steps to improve it’s performance.
How do we do that? Let’s break it down.
The problem: Your website is not performing as expected. Perhaps you’d like to see…
- increased traffic and exposure
- increased sales
- increased leads
- better branding
Once your expectations are clear, we can take specific steps to solve your problem(s). First we would look at your website.
- Is the website customer friendly? Is it well-designed? Will it appeal to your target market? Does it look professional? Is the content well-written and organized for on-screen viewing? Can the average person find the information they need quickly when visiting your website?
- Is the website current? Does it have relevant updated information? Does it provide a way for customers to communicate with you? Is it inviting?
- Is the website technically sound? Does it comply with current coding standards? Do all links, forms, carts, pages work the way they’re supposed to?
Once the website is user-friendly and polished, we look at how to spread the word.
- Is the site coded for search engine optimization? Does it have well-written keyword title and descriptions tags? Does the content include keyword rich headings?
- Are you tracking traffic? Are you using a good statistics program like Google Analytics to analyze and review your website traffic?
- Are you or should you use social networking sites like LinkedIn, Facebook, YouTube or Twitter to help spread your message?
- Would an e-newsletter or e-promotion strategy help?
- How about online advertising such as pay-per-click programs or banner ads?
- Could you benefit from online public relations strategy using websites like ezinearticles.com?
Once we’ve worked through these steps, we can create common sense internet solutions that will fit your business and your website will be in a better position to meet your expectations.