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You are here: Home / Contributors / Carolyn's Posts / Social Networking – Resistance is Futile

Social Networking – Resistance is Futile

September 3, 2010 Beth Devine

I frequently encounter professionals who are resistant to online social networking. It’s puzzling to me.  They’re often very social in “real life”.

I don’t get it.  Is it really that scary to tap into the network of friends from around the globe? Has the separation between friends, family and business become too blurred?  Is the technology too frightening?  Is it the changing paradigm of communication that freaks them out?

Are they afraid of  becoming the Borg?

Will we all eventually be assimilated into the massive social brain of Facebook?  Controlled by our smartphones as they alert us to tweets and texts?  Well I suppose if you let it control you, but used wisely it allows you to communicate and stay in touch with more people with less effort than ever before. Resistance is futile.

Filed Under: Carolyn's Posts, Marketing Tagged With: facebook, LinkedIn, relationship marketing, social media, twitter

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