I’m not in the market for a new car. But when I heard that the Mitsubishi Outlander was going to be offering the first online virtual test drives–I had to check it out. So I went to their website and signed up and while I was there I checked out the Outlander website and the car I would be test driving in November.
The website and the car have some cool features. On the website you can virtually walk around the car and view it from every angle. When you turn the car so it faces you, the video background behind it is in sync with the car’s direction. As you mouseover the car, little blue bubbles pop up and show feature specific details.
Wow! It has a 40GB Navigation/Music server with a stunning, full-color LCD touchscreen! And a USB port and bluetooth capability. I don’t have that in my 97 Acura. Too bad I’m not in the market for a new car.
It’s shown in a Leguna Blue, but you can easily change the paint color with a click of the mouse. If I were in the market for a new car I think I’d like the Leguna Blue.
The Mitsubishi Outlander virtual test drive campaign is web savvy marketing. The virtual test drive concept intrigued me enough to go to the website and register for a drive even though I’m not in the market for a new car. The website does a good job of presenting the car’s features. I can visualize myself in an Outlander. I just hope the virtual test drive is not too much fun because I’m really not in the market for a new car.
http://www.outlandersport.com/