We’ve been working with several clients recently who have been reluctant to launch their websites. Most often they will tell you it’s because it’s not done yet. Technically, a website should never be done. You should be constantly adding to the site. Whether it’s using a blog or adding to a press page, the more often you update the site, the more reasons your customers and prospects have to come back to your site. It’s also the best way to improve your search engine ranking.
People tend to view launching their site like it’s going to print. Once it’s up it can’t be changed. When the fact is that it not only can but should be changed. The trend towards content management sites such as Word Press are in response to the need to update frequently.
When deciding to launch ask yourself, Is it better than what’s out there now? If it’s a new site, the sooner you get it launched, the sooner your prospects will be able to find you. It will also get you indexed by the search engines sooner. If it’s a new site, Does it look and function better than the old site? If so, get it launched and add to it later.
A few years back, you would see “page under construction” and know that the site wasn’t complete. This is no longer the practice. If you don’t add a page until it’s ready, no one but you will know the site’s not “done”.