Whenever we approach the subject of blogging with our manufacturing clients we get the same push back…
- Nobody cares what we had for breakfast, or
- Our customers already know that
We’d like to address these two misconceptions.
First, a company blog has nothing to do with what one consumes for the first meal of the day. The concept of blogging is often confused with a teenager tweeting or posting their mundane life updates on Facebook. When in reality, blogging is simply a way to add content to your website. Blogs can be presented in various formats from a written piece to a video blog. All formats can be useful as long as the information presented is educational and written with the audiences needs in mind.
Second, as far as “our customer already knows this”, that doesn’t necessarily mean that they know you do it. We can say with almost 100% certainty that every manufacturing client we’ve worked with for the past 20+ years has told us at one time or another, “I can’t believe my customer didn’t know I did this”. The reason they didn’t know was that the one time they shared with the customer all their capabilities, the customer only had the one need, so they didn’t retain information about the other services/products. Blogging helps to keep all your capabilities in front of them at all times.
Blogging is essential for several reasons…
- Your search engine optimization depends on frequent updates to your site. The most recent content gets ranked higher and therefore, sites that publish more frequently get better ranking.
- Adding content to your site helps to ensure you can be found on a search. If you don’t have the right keyword terms on your site, how are people to find you when searching those terms?
- A good blog helps to establish you/your company as experts in the field. People are more interested in having a conversation with someone who obviously knows what they’re doing.
- Blogs can be used to help you to stay in front of your customers and prospects on a consistent basis (can be used to as content for an e-newsletter).
Many of our manufacturing clients are concerned with SEO (search engine optimization) as they want to be found on searches that apply to their business. These days SEO is all about content. Therefore, content creation is critical and blogging is the way to go.
Please contact us at 860-432-8756 for help with your content creation (aka blog).
Also from our Blog: 5 Reasons to Blog for Your Business: Blogging Resistance Beware