With sales built on long-term relationships, why does a manufacturer need marketing? How can marketing help grow the business? It’s a common misconception that many business owners have a hard time understanding. According to TopSpot, 90% of B2B customers use the internet to find a potentional supplier. Consumers are not the only ones looking online to purchase items anymore. Here are just a few ways to reach the most potential customers with online marketing
- Optimize Your Website for Searches
The first step in any manufacturer marketing strategy is to ensure that your website can be easily found in searches by those who are looking for you. This is done through the process of search engine optimization. It is also important to make sure that your website is responsive. By guaranteeing that people can access your site from any device, including smartphones, desktops and tablets, you increase your visibility and leads.
- Use Pay-Per-Click Advertising
Pay-per-click, also known as PPC, is an advertising method that involves the placement of small ads along the top or side of search engine results. PPC ads are inexpensive and if used correctly, can have very high returns on investment for manufacturers.
- Create Social Media Profiles
Sometimes, manufacturing leaders are slow to use social media marketing. But social media is a great (and free!) way for manufacturers to engage potential clients and current customers online. By creating social media profiles, it helps your company get in front of decision makers
- Create Engaging Content
Results on search engines are more than just links to websites. When someone searches for they receive images, articles, videos, locations, and review results. By creating engaging content, it attracts visitors to your website and allows them to learn more about your products and services.
Digital marketing helps manufacturing companies build relationships. Business owners that take advantage of the internet will find that it:
- Establishes them as a thought leader
- Helps them build their reputation and brand awareness
- Improves customer loyalty
- Allows the brand to nurture their incoming leads.
- Demonstrates the manufacturer’s capabilities
Manufacturing is a competitive market and even companies that produce superior products can find themselves struggling because they didn’t market themselves correctly. It makes sense to outsource your marketing needs to an experienced company who understands the requirements of the manufacturing industry. Here at Web Savvy Marketers we offer professional marketing services to increase awareness of your products and services.
While many manufacturers continue to focus on expanding and pushing sales, many are quickly realizing that they aren’t competing effectively. If you want to stay in business and continue your family legacy, you need to develop an effective marketing strategy. Otherwise, your company’s legacy may not last another generation.