Web Savvy Marketers

  • About
  • Services
    • Strategic Planning
    • Marketing Programs
    • Full-Service Web Design and Development
    • Content Marketing
  • Industry
  • Portfolio
  • Blog
    • Tools & Tips
      • Google Tips
      • Internet Scams
      • Motivational
      • Tips for a good website
      • Website Writing Tips
    • Marketing
      • Internet Marketing 101
      • Philanthropy
      • Search Engine Optimization (SEO)
      • Social Media
      • Web design/Internet Marketing
    • Web Design
      • E-commerce
      • Website Maintenance
  • Contact Us
You are here: Home / Contributors / Beth's Posts / Three Business Reasons to Hire Marketing Professionals

Three Business Reasons to Hire Marketing Professionals

December 13, 2023 Beth Devine

I was recently listening to a podcast when someone posed this question: “Would you rather be an expert in your field, or a jack of all trades and master of none?”

These types of hyperbolic questions can be a bit ridiculous because what we would ideally want is a balance of both, right? If I had to choose, I’d prefer it if everyone was an expert that we could reference as needed. Why? Well, think about it this way: Would you want to get your car fixed by someone who isn’t an automotive repair specialist? Or more vitally important, would you want a surgeon operating on you if they weren’t a specialist?

The same is true for marketing. In an age where anyone can build a website or generate social media
content it can be tempting to forgo hiring an experienced marketer, but that would be a mistake.

Knowing how to effectively market and influence your target audience takes time to master just like any
other skill, and you’ll get better results with a professional who specializes in this. Here are three
business reasons to hire a marketing professional:

  1. Help Recruiting Efforts
    Good marketing can help you attract potential employees. Companies must effectively pitch
    themselves to potential employees to entice them to apply. A well-crafted marketing pitch will
    increase your number of job applicants.
  2. Develop a Targeted Marketing Strategy
    What’s your niche? What are you doing that your competitors aren’t? Who’s your target
    audience, and how can you reach them? If you already know all of this, that’s great! If not, a
    marketing professional can determine these things and create a targeted strategic plan. Many
    business owners make the mistake of being too broad with their marketing approach and end
    up investing resources where they aren’t needed. A marketing professional will find your niche,
    analyze your competitors, and promote your products directly to your target audience.
  3. Determine Return on Investment (ROI)
    There’s more marketing data available than ever before, but it’s only useful if you know where
    to find it and what to do with it. Seasoned marketing professionals know how to find and
    analyze data that can be used to determine the ROI of your marketing efforts. This allows them
    to fine-tune your future marketing investments, so your business gets the maximum ROI.

As a manufacturing professional, you probably already have more daily tasks than you can manage. Why overwhelm yourself with another that isn’t your specialty? Wouldn’t it be smarter to focus all of your energy on what you do best, and let the marketing professionals do what they do best, especially when it will help increase profits?

The team at Web Savvy Marketers specializes in marketing, specifically for manufacturers. It’s ALL we do. And although I’ve provided three reasons to reach out to our experienced team, there are countless others.
Contact us to learn more.

Filed Under: Beth's Posts, Featured, Internet Marketing 101

Recent Posts

  • Reshoring: What and How?
  • It’s Manufacturing Month!
  • Cybersecurity’s Role in Manufacturing
  • The Ultimate Tool for Saving Manufacturers Time, Money, and Human Capital
  • Sales and Marketing: Collaboration is Key to Success – Part One

Search this site

Call Us

860-432-8756

Our Location

222 Pitkin Street, Suite 125
East Hartford, CT 06108
Phone: 860-432-8756

Services

  • Marketing Services
  • Strategic Planning
  • Internet Marketing
  • Multi-Media Productions
  • Marketing Programs

Talk to Us

Follow us, subscribe to us, email us, or call us at 860-432-8756. We’ll use our Super Savvy Tool Belt to stay in touch however you prefer.

  • Email
  • Facebook
  • LinkedIn
  • Pinterest
  • Twitter
Sign Up for Email Updates
For Email Marketing you can trust.

Copyright © 2025 Web Savvy Marketers, LLC · 222 Pitkin Street, Ste. 125 · East Hartford, CT 06108 · 860-432-8756 ·
Privacy Policy | Terms & Conditions | Cookie Policy · Log in