Data drives everything in our lives from the advertisements we watch to the music we listen to. It has become so intertwined in our daily life that we don’t think about it. However, January 28th marked International Data Privacy Day, and it might be worth investigating the last time you updated your website’s privacy and data collection policy.

There are currently twenty states with some form of data privacy law (Connecticut being one of them), and your website needs to comply with all rules and regulations. Violations can cost you not only in legal fees but also in potential fines that could set your business back and put your growth on hold.

Not sure if this applies to you? Well, if you’re using tools like Google Analytics or have a form on your contact page, your policy needs to be up to date. The challenge is how to do this. Large corporations like Disney and Pratt & Whitney have departments dedicated to compliance with state regulations and even they fail to do so at times.

Manually editing your policy on a regular basis is cumbersome. Even if you have the staff to make these updates, who is going to monitor the legal changes for each state? Fortunately, we’ve partnered with a company that can help. For an annual fee of less than $150 you can ensure your policy stays up-to-date regardless of legal changes in any state. They keep track of the law and simply send a code to add to the website when new laws take effect.

Not that your privacy policy is all set, what’s next?

If you’ve taken the time to ensure your privacy policy is up to date, be sure you go a step further and use the data you’re collecting.

• Use your analytics to help improve your website for better search engine optimization
• Make sure you monitor your contact forms and act on them. Respond to inquiries. Add them to your database. Sounds simple, but you’d be amazed how often this slips through the cracks

If you need to update the privacy policy on your website or want to better utilize the data you’re collecting don’t hesitate to contact us. We have a history of helping small to medium manufacturers in Connecticut and would welcome the opportunity to help you with any of your marketing or website-related needs.

 

At the beginning of the new year, people often set new year’s resolutions like going to the gym or eating better. But setting a goal is just the first step – you actually have to follow through with action. THAT’S where the rubber meets the road, because if you don’t want to do it, it’s probably not going to happen. I mean, we all know that running is a good way to lose weight, but if you hate running, it probably isn’t the right task for you. So, maybe you should try a team sport or swimming instead. You’re way more likely to complete a goal that you like!

Establishing goals in your business works the same way as personal goals. Your goal may be to excel across the board only to find that you’re great at some things but struggle with others. Sometimes the struggle comes, not from being bad at a task, but maybe you just don’t like it. For example, maybe you’ve got to do some cold calling to company targets, but if you don’t like doing it, you’re probably putting it off or rushing through it, even if you’re good once you’ve got someone on the phone. Instead of taking on that task, you should probably assign it to someone else who likes doing it and is good at it.

When setting business goals, it’s best to focus on the things that you enjoy doing and let others take the load off for those things you’ll spend your time avoiding. Whether it’s delegating to someone else in the company or outsourcing, having the right person for the job can save you time and money.

That’s where Web Savvy can help. We can take on lots of the things you may not like, like that cold-calling! From business development to marketing tasks to researching funding opportunities, Web Savvy can take things right off your plate.

If you are a small manufacturer in Connecticut with 50-200 employees, reach out to discover how we can help you. If you don’t meet these criteria but could use some help or guidance with your company’s goals, you can still reach out. We’re sure we know someone who can assist you!

For more information on goals and more specifically the importance of setting goals that work for you, check out I Stopped Setting Personal Goals by Ajay Prakash.

 

 

 

As we approach the new year, many businesses are considering how they want to grow in 2026. Should they expand their offering in some areas and scale back in others? What does the market demand? To determine this, you need to have a sustainable way to attract new business while maintaining your current customers’ needs.

But before we create the Business Development and Marketing plan, now’s the time to focus on a targeted strategic plan. In a recent Harvard Business School review, they state that 48% of businesses fail to meet at least half of their strategic goals. Proper foresight and planning will help allow you to position yourself with the other 52%.

Knowing the importance of strategic planning will help you to maximize all that you can in 2026 and beyond. Some basic things to think about might be….

• Do you have a clear understanding of each of your products’ profit margin?
• Do you need to invest in new equipment? (are you aware of the funding opportunities?)
• Are you planning on investing in your workforce? (are you aware of the funding opportunities?)
• Do you need to invest in your facility? (are you aware of the funding opportunities?)
• What are your current lead times?
• Do any of your current customers have any plans for expansion that might affect your business?
• Are there any foreseeable issues with your supply chain?
• Do you have a clear understanding of the direction your markets are going?
• What tools are you using for your plan? (ex: SWOT analysis)
• What metrics will allow you to track your continued success?

If your strategy is well formulated and executed, you will see your business grow faster and increase profitability according to research done by PricewaterhouseCoopers. If not done well, you could see missed opportunities or even decreased output and other negative effects.

This is where we can help. Together we can create a custom plan tailored for your business, specific products and markets served. We can also help you implement this plan and provide continued personal support for your business throughout the year. We want to help you succeed, and with the right strategic plan, 2026 can be the year for you and your business. Contact Us for more information.

“I need a new website” is a statement we often hear. While a website is one of your most important marketing tools, it is easy for your site to get lost in the vast sea of search results even if you offer a superior product or unique solution.

You might think the remedy to this problem is a new website to stand out amongst the crowd, but without strategic content and a marketing plan to take advantage of this tool, you and your business might find little to no success with a website rollout

Before you build any marketing tools, ask yourself…

Audience

• Who is your audience? (not just industry but roles in the company)
• What are the purchasing habits of your audience? (engineers vs purchasing)
• What is your message to them? (does it vary depending on the individual)
• What do you want them to do? (actions to take once they’ve received information)

Point of Differentiation

• What problem does your product or service solve? (case studies help people see how you can help them)
• What is your point of differentiation? (product, quality, delivery, customer service, etc.)
• Are there any other reasons to choose your company over another? (ex. one-stop-shop)

The answers to these questions will affect the way that you structure your website, providing useful information, the most effective navigation, and search engine optimization

While this might seem like a lot to take in, we can help you with these questions and set up a plan that will work now and in the future. Feel free to Contact Us about your business and how we can help you be even more profitable.

Note: It’s also important to have a strategic plan that drives all subsequent plans, but we’ll discuss this next time.

 

With each passing week, it seems that more businesses have started to utilize AI to introduce new features and enhance productivity in their workforce. While this can be useful, in many cases as with any new technology, oftentimes who comes out ahead is not who can use it the most, but who uses it the best.

It is important to understand that while AI can be a useful tool, if used incorrectly, it can amplify existing issues, driving away customers and alienating workers. A recent article in Industry Today highlights how AI is affecting the customer experience.

As we make our way into the “AI age”, automation in manufacturing will soon transition into autonomy. Where the two differ is autonomous systems not only execute critical tasks, but can solve problems and adapt to issues that may arise on your floor. This key change can help increase output and efficiency without drastically increasing labor or overhead. Read more about manufacturing autonomy.

With more technology implemented in all steps of manufacturing, there also come more risks. Cybersecurity matters just as much as physical security if not more in the current environment. This is why along with training your workforce to use technology to make their jobs more efficient and less stressful, you must also train them in how they can help stop threats before they become a catastrophic problem. Read more on the need for cybersecurity training.

Training and certifying your workforce in cybersecurity could also qualify you for a CMMC grant. The bottom line is if you have customers in the defense industry, you need to be invested in cybersecurity. Don’t have defense contractors? It’s only a matter of time before a CMMC certification is required in other industries.

If you would like to further discuss funding opportunities, or want help in elevating your business to new heights, Contact Us

 

I attended the annual Women in Manufacturing Summit earlier this week. There were over 2,100 people at the Summit in Boston which offered more than 60 educational sessions. I was fortunate to attend the presentation on Reshoring by Rosemary Coates, Executive Director of the Reshoring Institute.

After a summary of how US manufacturing got to where we are today, she spoke about the changes in the past few years that have affected reshoring. In addition to the obvious, the pandemic, other changes include:

• Travel Restrictions
• Lean Methodology
• Trade Wars
• Supply Chain Interruptions (shipping accidents and strikes)
• War in Ukraine
• Uyghur Forced Labor Prevention Act (UFLPA), etc.

There are now many incentives for reshoring. From tax reforms and incentives to a stronger than ever Made in America mentality, reshoring is becoming a competitive option for many large companies. That’s not to say it’s for everyone. In Rosemary’s presentation she stated that products like apparel and toys would remain offshore. However, semiconductors, pharmaceuticals (some would argue medical devices) and plastics are being reshored. There are a variety of reasons these markets are being reshored to reduce the impact of supply chain disruptions.

Large companies are rethinking their global sourcing and manufacturing strategies. A recent article in Industry Today addresses the need for manufacturers to bolster their supply chains. One way to do this is to ensure they have local and regional suppliers.

If your customers/prospects are investing in their supply chain, be sure you’re top of mind. How often are you communicating with them? Have you done enough research to understand their interests. Are you engaged with more than one person at the company?

If you need to build a communication strategy that takes advantage of reshoring, Contact Us and we’ll be happy to help.

It’s manufacturing month and I’m feeling inspired. I was at the ElevateHer quarterly meeting on Tuesday, the CT Manufacturing Summit on Wednesday, and will be at the Women in Manufacturing (WIM) national summit next week. There’s so much going on that it’s hard to keep up. For that reason, I thought, why not share what I’ve learned? Here are some interesting articles. Take a look and let me know what you think.

Company Culture

https://industrytoday.com/us-manufacturing-is-facing-a-once-in-a-generation-change/

Manufacturing’s facing a once in a generation change. With this change come several challenges from workforce issues and rising wages to reconfigured supply chains and AI. This article offers three ways to help offset this problem. The first is – to put organizational health front and center, the second is to make skills development a core part of the transformation, and lastly to communicate with capital markets and shareholders.

Implementing AI

https://www.aerospacemanufacturinganddesign.com/article/artificial-intelligence-boon-or-bane-for-manufacturing-jul-2023/

AI can make manufacturing jobs faster, and safer. This article references the national association of manufacturers who believe that AI can be a useful tool to make their jobs much easier. They also discuss adoption of a code of conduct and ethics when using AI.

Workforce Tips

https://industrytoday.com/driving-employee-retention-in-2024/

Workforce recruitment and retention are critical for today’s manufacturers. In some cases, benefits can outweigh wages. The key is to know where your employees stand. This article discusses ways to focus on this.

Industry Focus

Steel

https://www.americanmanufacturing.org/blog/steel-industry-and-labor-jointly-call-for-improvements-to-a-commerce-department-program-that-tracks-steel-imports/

The steel and labor industries want the commerce department program to track steel imports due to the new and evolving trade programs. This article addresses the importance of accurate import data. One proposal is to expand steel import and monitoring analysis (SIMA) to downstream products so countries can’t evade U.S. trade enforcement.

Plastics

https://industrytoday.com/what-will-2025-bring-to-the-plastics-sector

Plastic manufacturers will experience big changes in the next year. This article highlights five major trends driving the industry. From the circular economy and regulatory issues to biodegradable and anti-microbial plastics, it’s important to stay on top of these trends.

If you’d like more information on a specific topic, Contact us and we’ll be happy to help.

Cybersecurity management in the manufacturing industry is more important now than ever. Manufacturing is the most frequently targeted sector worldwide, likely because it’s one of the most rapidly changing industries in the global economy.

The biggest concern in manufacturing is the abundance of sensitive information. Cyber criminals often sell the sensitive data they steal from U.S. manufacturers to countries like China, Russia, North Korea and other adversarial countries to compromise our government and its military assets. Many of these “bad actors: specifically target

In addition to the national security threat caused by leaked information, correcting data breaches can cost millions of dollars. When manufacturers are victims of a cybersecurity attack, their customers and their supply chain can be impacted, leading to lost time and money. Manufacturers’ reputations are damaged, and customer confidence erodes.

What Are the Aspects of Managing Cybersecurity?

The many different aspects of managing cybersecurity include maintaining data integrity, risk management, employee training, staying current with software updates and new technologies, complying with regulations, and conducting routine security audits.

Understanding the many facets of managing your company’s cybersecurity is the first step toward preventing invasive data breaches.

What Should Companies Do?

Manufacturers can take an active role in safeguarding their data by becoming ISO 27001 certified. ISO 27001 is the leading international standard for information security management systems (ISMS), and it provides a framework for securely managing sensitive company information.

The standard outlines essential requirements for establishing, implementing, maintaining, and continually improving an ISMS, ensuring that risks to information security are effectively mitigated.

A recent article in Industry Today titled “Navigating Today’s Complex Regulatory Landscape” highlights some of the necessary steps toward becoming ISO 27001 certified.

By adopting ISO 27001, manufacturers demonstrate their commitment to protecting data, which facilitates trust among clients and stakeholders. Manufacturers are advised to ensure their suppliers are certified, too.

How Web Savvy Marketers Can Help

In addition to providing world class marketing services solely for manufacturers, we help ensure our clients are aware of current cybersecurity threats and regulatory standards. Contact Us to learn more.