Beth Devine – Page 26

Is Author Rank Magic Waiting to Happen?

April 23, 2013 Beth Devine

It’s not for real…yet. Author Rank is being touted as the most significant up-and-coming SEO influence. Definitely sounds like magic, right?

Author Rank is Pixie Dust Today, a Flying Algorithm Tomorrow

When – not if – it comes into play, those who’ve been sprinkling their efforts in preparation for Author Rank will – at the very least – have established authority, according to SEO expert A.J. Kohn of The Blind Five Year Old.

Author Rank is Google’s push to rank the landslide of data in a way that will help you:

link to your great content
build a website with authority
get quality content into your SERPs
make relationships with other people in your field
share relevant content – your own and others

The strategic steps towards building a platform where authors will be ranked according to their content creation are already in place:

1. Identity platform (Google+ profile)
2. Social search (Search + Your World)
3. Google verification method (Google authorship)

What flies next logically follows, especially when you take into account Google’s patent application and Google insider statements:

4. Graded ranking in search results (Author Rank)

This verified author content will be given a grade that will influence its rank in Google search results. When Author Rank actually happens, that is.

In the meantime, taking the steps toward building authority is a prudent and practical move. Whereas Author Rank is still fanciful pixie dust, Google Authorship Markup isn’t hocus pocus; it’s real and you need it to stay relevant.

Here’s what else you can do to prepare for Author Rank and build authority.

Get active on Google+. Keep your participation on the upswing. It’s good right now for your Authorship Markup because Google is putting Google+ posts in SERPs of your circles. Think building your circles, posting original work, resharing, liking, commenting, replying, and hangouts.
Maintain your social profiles. This could give your overall ranking a boost, while giving you added exposure now.
Produce great content. Give your readers the information they want while publishing your best work. Now that your name and headshot are attached to your work through Google Authorship Markup, building your reputation is unavoidable.

Like Google Glasses, there’s a chance the technology won’t pull through to do what’s expected. But what if the fairy dust makes it fly and Author Rank is “the next Pinterest plus Amazon plus Facebook plus the iPhone put together,” as analyst Sarah Rotman Epps with Forrester Research suggests about the glasses.

What if someday we wear Google Glasses and our brains help rank content as it travels over the lens? What if we refuse to dabble in the magic?

What if all you had to do was be a wizard in your field and sign up?

Authorship Markup: How to Survive the Digital Age and Stay on Top

April 18, 2013 Beth Devine

There’s a technological revolution going on. Anyone who wishes to survive this sweeping change must do two things, and they must do it now.

If you want your website content to stay on top in Google search results, it’s time to employ the old philosophy “better safe than sorry.” The safe thing is easy to do and risk free. If you choose to ignore the digital shift, that’s when you’ll be sorry.

Don’t Be Anonymous

The digital revolution requires authorship. This means, as Google chairman Eric Schmidt warned, you remain anonymous at the peril of irrelevance.

Thanks to Google authorship, it matters who you are. When your content is linked to your portable profile, your identity helps promote your website. In turn, your content will determine just how valuable an authority you are.

Yes, content is still king. But with a mug shot, the best content gets the higher click through rates.

The results showing a human face stand out from the crowd of the other faceless SERP listings. More users will be inclined to click on the identifiable headshot, don’t you think? Your authority and and their trust are two major incentives to sign up for authorship markup.

In addition to the main headline, there are two more live links which readers can click. The first lands on the author’s Google+ profile and the second lands on a dedicated page with search results using the author’s name or the search query.

How to Get Authorship Markup

Here are the two things you need to do to grab the spotlight and stay relevant.

1. Create a Google+ account.

Getting on the Google+ bandwagon has many benefits. The number one reason to join right now is, you guessed it, authorship markup.

Remember, Google+ is not a social network. It’s organized around topics and content. Copyblogger’s Brian Clark calls Google+ “the glue that unifies Google’s various offerings into a seamless whole.” In other words, Google+ is equivalent to Google.

2. Verify Google authorship on your website.

By linking your content to your Google+ profile, your authorship – photo, name, Google+ profile link – will appear in search results for the content you create. Google walks you through the steps, making it easier than ever to implement.

Choosing a Google+ Profile Image

Think of the increased visibility your website content will receive when you link your content to a genuine human being. Now think of which photo of your fabulous face to use.

Heat map studies show that the human eye zeroes in on an image over text, and more so when there is a smiling face. When the face is gazing toward the listing (turn your head to the left when snapping the photo), the reader will also be prompted to look in that direction. Finally, when the image is large and appealing, the clicks increase.

I’m thinking I need to update mine. ASAP.

If you don’t see authorship markup results immediately, don’t worry. It seems to take a few days, and not every search result shows your picture. At most, there will be one photo per page.

Look for more to follow on Author Rank and how your SEO will be affected.

Cybercrime Threatens to Break the Internet

April 4, 2013 Beth Devine

Cyber attacks have grown so big, so fast, and with so little preventive action in place that they’re being compared to a massive iceberg colliding with the Titanic.

“We see the threat coming [but] we haven’t taken adequate action to prevent harm, and every week the threat gets a little closer,” James Lewis, director of the technology and public policy program of the Center for Strategic and International Studies in Washington, was quoted in The Hill.

Last week saw the largest cyber attack in history. A DDoS (denial-of-service) attack at 300 gigabytes per second was aimed at Spamhaus, a European nonprofit organization that works to block spam from the Internet. A mere 50 gigabytes per second can derail a large bank.

Internet Highway Gridlock

DDoS attacks are like a giant traffic jam, where all the cars are trying to enter through a single gate, and everyone must show an ID card to get through. In the case of Spamhaus, CyberBunker, a web hosting service angry over being blacklisted, targeted them with an unprecedented amount of traffic in an attempt to make the service unusable.

As traffic clogged the Internet, other exchanges were affected and Internet slowed for mostly European users.

CloudFare, hired by Spamhaus to deflect the attacks, helped keep the site online. CloudFare’s co-founder and CEO, Matthew Prince, said, “I do expect that this record for the largest attack won’t be held long. [A larger attack] could dwarf this in size. And that may, literally, break the Internet.”

Further damage occurred last week when three scuba divers tried to cut one of the main underwater cables that connects Europe off the coast of Egypt. Disrupting Internet service in Egypt and slowing down Internet connections as far away as India and Pakistan, the congested data was forced to flow the long way around the globe.

USA Launches Cybersecurity Order

In an effort to quell cyberespionage, Obama signed an executive order in February. The recent upsurge in Chinese hackers waging a cyber-spying campaign on U.S. businesses raised new security issues and new measures, including a ban on government agencies from buying China-made computers.

Not only are businesses and government agencies at risk, the people who are infiltrating our critical infrastructure are capable of wiping out “our power grid, our financial institutions, and our air traffic control systems,” Obama said.

So what can you do?

“Clicking the Link” Strategies from the Department of Homeland Security

The Department of Homeland Security offers strategies for helping to prevent cyberattacks, focusing on email attachments. Being educated on the “clicking the link” pitfalls is a critical first step in staying safe. Security tips won’t prevent all serious threats from crashing websites, but they will give you a road map to avoid common traps, including chain letters, email hoaxes, and urban legends.

Check Out These Kitties!

The growing threat has led some employers to adopt a program designed to educate employees with a simulated cyberattack. By sending emails with links enticing people to click to see more adorable kitties, companies are training workers through “ethical hackers” to learn the techniques of true hackers.

DHS checklist for personal cybersecurity:

Never click on links in emails. Even if you think it’s a legitimate email, go to the site and log on directly.
Never open the attachments. Retailers will generally not send out emails with attachments. Only open attachments from known contacts and after checking the sender’s email address.
Do not give out personal information. When on the phone or in an email, either ask for a number to call them back, or contact the agency directly to verify the request.
Set secure passwords and don’t share them with anyone. Avoid using common words, phrases, or personal information and update regularly.
Keep your operating system up to date. This includes your browser, anti-virus, and other critical software.
Pay close attention to website URLs. Malicious websites sometimes use a variation in common spelling or a different domain (for example, .com instead of .net) to deceive unsuspecting computer users.
Turn off email option to automatically download attachments.
Be suspicious of unknown links or requests sent through text message as well as email. Do not click on unknown links or answer strange questions sent to your mobile device, regardless of who the sender appears to be.

Have you been caught unaware through an email or other cyberattack method? What is your experience of cybercrime?

What to Do When Your Web Site Goes Down

March 30, 2013 Beth Devine

Your web site is down. Your customers are unable to find you. Your business is an unreachable Internet entity. Your frustration level reacts with a terminal velocity akin to Superman.

Relax. It’s inevitable that your web site will experience some downtime. Servers are not in a position to guarantee 100% site uptime.

A .1% Downtime Is Over 8 Hours a Year

Maintaining 99.8% uptime means nearly eighteen hours of downtime a year. When you experience web site downtime, you’re experiencing what every site owner experiences.

Even top sites have to manage site downtime. Here’s the evidence: Check out the site downrightnow where favorite web services are monitored for status alerts on any site issues, including Facebook, Gmail, YouTube, LinkedIn, and Netflix.

Where There is Internet Service, There is Interruption

Before you notify your web host provider, here are several things to check to be sure the issue is with your web site.

1. Refresh your web site page.

By clicking the “reload” button located next to the web site address at the top of your screen, your browser if forced to download the most recent version of your web site.

2. Try to connect to another well-known web site, such as Google.com.

If your web site page won’t reload or you can’t access a different web site, then the problem is an internet connection issue and you should contact your internet service provider.

3. Check your domain registration at Whois.net.

By entering your web site name, you can check to see if your domain name registration has expired and if you simply need to renew your registration with the domain name registrar to get your web site back up and running.

If you have a web site provider like Web Savvy Marketers, we take care of this for you before it ever expires.

4. Contact a friend and ask them to check your site as a last-ditch effort to be sure it’s down.

They can also check Where’s It Up or Down for Everyone or Just Me to see if your site is down for others and not just you.

5. Call your web hosting provider.

When it’s an issue that lies with the server, your web hosting service will be able to make the necessary calls to confirm any technical difficulties to get your site up and running again.

Major server issues are not uncommon, as in the major web host and domain registrar GoDaddy outage, which took down millions of sites.

The World Wide Web runs 24/7, which means your website is continually open to technical problems as well as cyber attacks. Cyber thieves continually compromise Internet security. The FBI has had to step in, shutting down thousand of sites in an effort to do a global clean up.

We Fix Your Website Woes

Having a web hosting provider you can easily reach, whom you can count on to be available to take your phone calls when your web site’s function is in question, is the key to obtaining quick recovery to web site problems.

Let us know if we can help with your web hosting questions by leaving a comment below.

The Hashtag is Invading

March 24, 2013 Beth Devine

Amidst the Internet rumblings of a #hashtaginvasion, there are those who remain blissfully unaware.

“Why is there a number sign before all these highlighted words?” my husband asked me this week as he checked out my latest tweets on Twitter.

Even my college-aged son, who’d been creating his own off-the-wall Twitter hashtags for weeks, didn’t realize that hashtags are links to a common page where all other hashtags like it can be followed.

The Demise of Hashtag Ignorance

This obliviousness is about to change. The goliath of social media, Facebook, is stomping into your Timeline, hashtags in hand.

No longer will you be able to avoid it, much to the distress of hashtag-bashing opponents. Facebook page “This is Not Twitter. Hashtags Don’t Work Here” recently hit 10,000 fans, with the cause “If you can’t click it, it’s not real.”

Reality is about to change. With hashtags working on Facebook, will users take to it like they do on Twitter? We can be sure of one thing. Facebook’s hashtag invasion will assure more people understand it’s use.

And You Thought Hashtag was a Weird Name

Hashtag has a unique history in the name “octothorpe.” It seems that Bell Laboratories’ scientists made up the name for the newly added key with the eight-pointed edges symbol, what we commonly call the pound key, made to send instructions to the operator.

Today the hashtag continues to send instructions in the form of common topics, conversation beginnings, and search options.

Hashtags are used on Twitter as keywords or phrases (with no spaces) preceded by a hash mark (#) to identify a topic of interest, create and facilitate a search, and categorize Tweets.

Hashtag Envy Breeds Copycats

A good thing begs to be imitated. Whereas Twitter refuses to buddy up with Facebook-owned, hashtag-using Instagram, its new photo-flame, Flickr, has just introduced an IOS app using – you guessed it – hashtags.

It doesn’t stop there.

Google+ has adopted the hashtag, listing its Trending Topics with hashtag-laden keywords, promoting awareness on topics such as #DownSyndrome and #WorldWaterDay.

As of now, hashtags don’t have functionality on Facebook or Pinterest, although people add them to status updates and pin descriptions, much to the annoyance of those who understand how they work.

Once Facebook incorporates the hashtag function, it will be similar to tagging for people and location with the @ symbol. With the # symbol, anyone who wants their posts easily searched and categorized can create public posts based on specific keywords.

Hashtag is Still a Weird Name

There are those out there, undoubtedly from Twitterland, who are born and bred on hashtags. A baby girl recently named Hashtag marks the level of social media preoccupation some of us share.

France is not immune to the hashtag infiltration, although they’ve banned the use of the word. Instead, social media followers must use the French term for “sharp word.”

What else is there to do but accept the pointed-edge invasion and follow the hashtag links? Is our social media destiny to be a clamoring for hashtag acknowledgement and authority?

What about you? Are you a hashtag supporter?

Content is King… so now what?

March 22, 2013 Beth Devine

If you read anything about Search Engine Optimization (SEO) these days, the focus is on content. But what does that mean? Essentially it means that what you say on your blog or website is more important than any tricks you might use to be found. The more valuable content you have, the more Google and other search engines will show your listing. The key is to have the right content. So where do you start?

Keywords

The first place to start is with Keyword Terms. These are words or phrases your customers/prospects would use to find someone like you. Once you’ve come up with the list, be sure to check it against terms that are actually being searched. For example: I may want to use the term website optimization but find that search engine optimization is searched 10 times more often. This might alter how I phrase and organize my content.

Search Engine Optimization

Once your website is up and the initial keyword research and website content optimization has been done, you’ll want to keep up the momentum and continue with an on-going SEO program. The size and cost of your program will depend on the market you’re trying to reach (is it local, national or international), and the competitiveness of your product.

Your ongoing optimization program should include continually updating your website, blog and/or social medial with new content. In order to stay consistent and on-topic it’s best to have a plan. Create a calendar where you define topics, events, specials and promotions that you want to make sure are included in your online marketing. You can go back to the keyword research and find out what’s of interest to help you tweak your topic choices. The most important thing to understand is that SEO is an on-going program. It’s part of your online marketing strategy and is not something you can do once and expect it to continue to work for you.

Other Online Marketing Options

There are many things you can do to help with your online visibility. For starters, if you want to be at the top of the search engine results quickly—do it the old fashioned way— pay for it. A well-executed pay-per-click (PPC) program is a great way to improve your ranking while your organic SEO is gaining momentum. The key here is to set up your PPC program so you get the maximum return on your investment. We’ve partnered with a Google certified company that focuses exclusively on PPC. Like many things in business and life, unless it’s a focus, it’s unlikely to be done right.

Another way to help with SEO, is to make sure all your online profiles (Google Places, Bing Business Portal, Yelp, etc.)are complete and correct. I’m always amazed at the number of consumer businesses that don’t even have a Google local listing. A local listing will give a prospect an immediate snapshot of your business and help drive traffic to your website or directly to your business.

We’ve been working with our clients to take that a step further by adding a 3D Google Photo tour. If you have a shop or office you’d like to show off to your customers/prospects, we’ve partnered with local photographer Tim Becker to create 3D photo tours.

There are many ways to gain visibility online, but beware of SEO consultants who offer one-shot “I’ll get you on top of Google” plans. Their strategies may provide a short-term burst but are unlikely to prove effective long-term and may actually damage your search engine rank.

SEO is one component of the online marketing process. To be effective in the long-term, SEO and marketing should be worked at on an ongoing basis.

Successful Methods to Add to Your Advertising Madness

March 12, 2013 Beth Devine

To advertise is to communicate; rather, to persuade an audience to act upon a product, service or ideal. With a target market in mind, companies intend to convey a distinct message. While you need to keep your marketing campaign fresh and innovative, it doesn’t have to be over-the-top expensive.

It takes time, energy and imagination to get your brand presence realized and your identity solidified to the public. There are ways to provide clarity and transparency to any market through thoughtful design elements and practical, yet clever solutions.

Relationships

Creating meaningful relationships is the foundation for success in any business. With the growth of social media and ever-evolving social circles on the web, the success comes from not only knowing how to stay connected but to foster alliances. In the formation of your social media community, it’s not the number of “friends,” but the ability to engage and launch smart conversations with the ones you have, ultimately maintaining more stable connections.

Business relationships go both ways. The willingness to give, share and support must be mutually maintained. The conversations, whether face-to-face or through digital media must be real. There’s no time for small talk. If you find yourself too busy and your business relationships become neglected, they’ll wither away, and the value of what had been carefully cultivated in the past loses steam and could eventually end.

Never Fear! Some Tips:

Don’t listen with your answer running; meaning, actually listen before you decide how to respond. You’ll never fully understand what the other person is trying to say if you already have a response created in your head.

Encourage constructive criticism. It takes courage, but it helps a business grow and improve.

Be an expert in the field and be honest with your peers, employees and competition.

Promotional Swag

As any savvy entrepreneur knows, it only makes sense to develop an understanding of your target customers before you launch advertising and promotional strategy. With letterhead, notepads, pens and thumb drives, putting your brand logo on usable, high-quality items, makes customers feel they’re being rewarded for even considering your product or service. Trust ensues and then comes growth.

Bookmarks, stickers, personalized CD covers and plastic cards can be a refreshing change from the everyday business card or brochure that gets tossed in the recycle bin before a client even really looks at it.

Trade Publications

Niche publications offer a way to nail down your specific target audience and gain visibility in your industry. Not only that, but they allow you to keep abreast with the competition as well as the latest industry trends (even though you’ll be at the forefront of innovation). Advertising in a trade publication also speaks directly to the distributors on the front line who are selling your product. Relationships are formed, and trust becomes determined on a superior editorial package in a well-designed magazine that keeps the readers interested.

For example, the lighting industry has a trade publication called enLIGHTenment magazine. It highlights edgy products, notable award winners, seasonal and aftermarket trends, energy-efficient lighting and news in and around the business. Whether a manufacturer or distributor in this industry, your presence in this trade publication will be seen not only by competitors but vendors and enthusiasts.

Photos are Getting Bigger: On Facebook and Beyond

March 8, 2013 Beth Devine

Facebook Gives Visuals the Royal Treatment

Content may still be king, but images, videos, and music are holding higher court on Facebook. Facebook’s changes in its News Feed include new ways to filter what you see as you pay homage to the stream of information. No longer will the various feed options be hidden in the left sidebar.

Oh, you didn’t know about those either? They’ve been spread out among the Newsfeed, Pages, and Apps categories, where you’ll still find them until the upgrades are fully dispersed.

With the News Feed upgrade, front and top-center or top-right (depending on what type of device you’re on), you’ll find options for a photos feed highlighting Facebook and Instagram photos, and a remade music feed sharing what friends are listening to, as well as new albums and concerts.

Instagram Takes the Stage

The format is very much like Instagram in its clutter-reduced and photo-focused approach. Richer content, larger visuals, and interactivity is designed into the News Feed as cross-platform features. Whether you’re viewing on a smartphone, tablet, or laptop, the results will be similar.

Images from both friends and advertisements are larger as part of this new wave of dedicated feed. Since acquiring Instagram, this is a strategic move to utilize the power of the photo. Studies show that we process images 60,000 times faster than text, and Facebook photos generate more engagement than text alone.

Read: more likes, comments, and link clicks, all in less time.

It’s easy enough to satisfy that basic desire to respond to images in Facebook and drive more traffic to your website. Instead of sharing as a link, which brings up a smaller-sized photo (these screen shots are pre-News Feed updates), add as a photo and include a comment with the relevant link.

Be sure to always include a live link to allow easy click-through to your website. With the add photos/video option, you can share more than one photo to further engage your users.

Photos are Content’s New Queen

Photos are growing in size and number everywhere. On Google+, the cover photo specs just got bigger, so be sure to update yours with an eye-catching maximum resolution of 2120 x 1192.

Larger photo backgrounds are a fast-growing design trend and large images on website homepages are surging on the swell of the photo-riffic movement. While these make marketing sense in capturing your visitor’s attention, other photo trends lean more towards the unconventional.

Stranger Than Photo Fiction

Facebook’s Poke app came out soon after Snapchat, both boasting disappearing photos and videos for your ephemeral viewing pleasure. With Poke, the photos and videos are only viewable for up to ten seconds before they disappear, and a warning will appear if a screenshot was taken.

Beware of the temptation to send something you’ll regret later. Sources say that disappear is different from delete, however, and there are ways to record Poke videos permanently without alerting the sender.

Stemming from the disappearing-photo craze are horror stories based on the phenomenon. And any picture-taking and photo-sharing culture wouldn’t be complete without the bizarre Pretty Girls Making Ugly Faces as seen on Reddit, a user-generated social networking site similar to Digg.

Let us know what you think of the Facebook News Feed changes. Do you think that visual integration is at a saturation point, or are we merely skimming the surface of a potential image-laden future?

This is Your Brain on the Internet

March 4, 2013 Beth Devine

Are you a victim of the internet? — Flickr photo: Wallula Junction

If you’re reading this, you may already be a victim. Driven to distraction with the Internet, you are well on your way to becoming part of the “pancake people” phenomenon.

Those of us – and we are many – who have fallen under the spell of instant gratification, information overload, and easy access, are at risk of mirroring the World Wide Web that we are so intimately connected with: “Spread wide and thin” like pancakes, as playwright Richard Foreman describes the Western culture.

If you find it difficult to read long essays, rarely ever read books, and find yourself bouncing from link to link, skimming instead of actually reading, you’re in danger of growing flat. What’s missing from today’s computer-centered thinking is “deep reading,” which leads to deep thinking.

Allow Yourself Time to Think

“Sound bites, text bites, and mind bites are a reflection of a culture that has forgotten or become too distracted by and too drawn to the next piece of new information to allow itself time to think,” writes Maryanne Wolf, developmental psychologist at Tufts University and the author of Proust and the Squid: The Story and Science of the Reading Brain.

She worries, as do I, that the “digital glut of immediate information” threatens to erode intellectual effort. What will we be left with?

Screaming goats and Harlem Shake videos, for starters.

This is what competes for our attention when surfing the Net. But it’s all so entertaining and, well, distracting. In part it’s easy to consume because it’s quick. Harlem Shake videos are capped at thirty seconds. Screaming goat videos are often shorter.

I ask you, is Google making us stupid?

“Apparently, it is,” Super Savvy Carolyn answered, when I explained these inexplicable video crazes.

Is Six-Second Brevity the Soul of Wit?

Shakespeare’s long-winded Polonius in Hamlet ironically proclaims that brevity beats beating around the bush, leaving us to ponder exactly how and where this applies.

Pare viewing time down to a mere six seconds with Twitter’s new app, Vine, which boasts creativity-boosting acumen in its super-short video looping. Like Twitter, with its 140 character limit, Vine hopes to launch unexpected inspiration through similar constraints.

The shortened writing trend in twin culprits Tweeting and texting continues to promote, if not creativity, short-circuited thinking. A far cry from email, and our parents and grandparents thought that was a sad move from the now-archaic handwritten exchange.

“Searching for Dummies”

Don’t get your digital reading brain all in a tither just yet. The studies on how all this short-and-quick information decoding and viewing affects our thinking aren’t complete.

One study suggests that for people with prior Internet search experience – that’s you and me – our brain’s neural circuitry is improved. “Your Brain on Google: Patterns of Cerebral Activation during Internet Searching” leaves us with hope, which tends to spring eternal.

Further hope is from a review in the Journal of Communication (ISSN 0021-9916) on the books The shallows: What the Internet is doing to our brains, by Nicholas Carr, and You are not a gadget: A manifesto, by Jaron Lanier, showing there’s little evidence that our minds are being warped by Internet consumption.

The alternative, however, is unthinkable.

As technology visionary Edward Tenner wrote in the New York Times in 2006, “It would be a shame if brilliant technology were to end up threatening the kind of intellect that produced it.”

Have you experienced mind-altering repercussions from so much Internet exposure? Do you worry about how this affects the way we think? Let me know your thoughts.

A path for your 2013 web design

March 2, 2013 Beth Devine

Web Design Trends Infographic
Infographic by Trifunk

I love this infographic. It could be the outline for an initial web design consultation with new clients.

Knowing how hard it can be to extract content from some clients, this line cracked me up: “Are you sure? There must be a story in there somewhere. ”

The original blog post that went along with it has some fun samples of current trends. I particularly enjoyed the parallax scrolling examples. Even if you don’t know or care about “parallax scrolling” you’ll love playing with the 007 cars presentation, and Jess & Russ’ engagement timeline drew me in to their romance even though I was just there to see the technique.

Have some fun…check out the parallax scrolling at

Suave example: James Bond 007 Cars Evolution
Romantic example: Jess & Russ.