Website for non-profit with a focus on promoting events. Working in tandem with the CT Women’s Alliance Board of Directors, we created the look and feel for the website and E-mail marketing campaign. The website has event registration capability, and is linked to social media accounts. We also maintain, update and host the website, and manage the email campaign. View the site at www.ctwomensalliance.com
CG Webhelp and Devine Solutions merge to form Web Savvy Marketers, LLC
FOR IMMEDIATE RELEASE:
Manchester, CT, March 1, 2011 – CGWebHelp, LLC and Devine Solutions/Manufacturer’s Marketing Resource Group (MMRG) have merged to form Web Savvy Marketers, LLC, a full-service marketing company specializing in digital and web-based marketing.
CGWebHelp, LLC, owned and operated by Carolyn Griswold in Manchester since 1999, specialized in providing interactive marketing campaigns, including e-newsletters, pay per click and social media planning as well as web design, web maintenance and web hosting services for small and medium-sized businesses and non-profit organizations.
Devine Solutions, owned and operated by Beth Devine in Storrs since 2004 specialized in providing multi-media presentations and sales CDs to manufacturers and non-profits. Additionally Devine operates the Manufacturer’s Marketing Resource Group (MMRG). MMRG offers a full-range of marketing services to Connecticut Manufacturers. MMRG will continue to operate as a subsidiary of Web Savvy Marketers, LLC.
“We anticipate the new company will allow us to provide a broader range of services to our existing clients more efficiently,” Griswold said.
Cgwebhelp and Devine Solutions clients will receive uninterrupted service from Web Savvy Marketers with the new company’s complete marketing services, from marketing plans–including implementation–to individual marketing projects. Core services include website development, social media assistance, multi-media productions, and e-marketing programs as well as public relations campaigns and literature development.
Contacts: Beth Devine and Carolyn Griswold
Web Savvy Marketers, LLC
Phone: 860-432-8756
Fax: 860-812-2014
Social Networking IS Your On-Line Referral
I had a meeting last week with a potential client that sells to consumers. We spoke a little about social networking (ie: FaceBook, Linked-In, etc.) He made it very clear that he had no interest in doing anything in that realm. He then went on to tell me a story about a customer that would only purchase his product once they found someone they knew who was using it and happy with it. They had checked the company’s references, and although they were all very good, it wasn’t until they spoke with someone they knew that they decided the product was good for them.
This is an example of social networking, except that it was done over the phone instead of the computer. Now, imagine you could create this kind of referral that would go out to many people instead of just the person on the other end of the phone. That is what social networking can do for you.
Networking Isn’t a Dirty Word!
I remember when I first started my own business and began attending networking events. I was so overwhelmed by the number of people who would tell me that I needed what they had for sale in spite of the fact that they hadn’t taken the time to find out anything about me and what my needs were. On occasion, I would meet someone who would ask me what I did, tell me about their company and talk about a way we could work together. They are the people who I still work with today after several years because we have a relationship.
The same problem occurs with on-line networking. Some people see it as another place to advertise their business. Too often, people use social networking groups to promote their business when they should be building relationships. It’s like any networking group. If people are genuinely interested in helping each other succeed, everyone wins. However, if everyone is just selling at each other, the group won’t last and no one will benefit.
Remember, no matter how you network, be it on-line or in-person, the important thing to remember is that people want to work with and buy from someone they trust and with whom they have a relationship. Approach it any other way and although you might get the initial sale, the chances of retaining the customer are poor.
Are you shopping on Cyber Monday?
We made it through Black Friday, Small Business Saturday and today is Cyber Monday! What are you doing to support the economy? I’m not much of a Black Friday gal — I hate the crowds. But I did shop on Main Street Manchester on Saturday in support of small business–I just wish there were more shops to choose from! But Cyber Monday is where I excel! In fact Cyber shopping any day works for me.
In support of Small Business Saturday and Cyber Monday I’ve put together a list of some of my clients who have something to sell this holiday season. They are all hard-working, small business folks and most are local to me (in the Hartford region), but a few have migrated south (can’t blame them!), so support these small businesses from the convenience of your home or office.
 Santa Visits CT If you’re having a Christmas party in Connecticut, make sure you invite Santa! I bet you didn’t know I was Santa’s cyber elf! |
 Alison Designs Jewelry LOVE her stuff! Great designs, great prices! |
 Janets Plan-its Calendars are a classic gift at Christmas and Janet’s Astrology calendar provides valuable insight all year long. Gift certificates for astrology services are also available. |
 NOLA Tee Make a Wave! Make A Wave shirts encourages you to be socially aware of our planet and all of it’s wonders by promoting a message to preserve it and to help others less fortunate. And they’re fun shirts! |
 CT Corporate Gifts Need some business gifts? This is the place to shop. |
 CMW Aviation Shopping for any pilots? You’ll find the best pilot headsets here. |
 Good Guys Powersports The place for motorcycle enthusiasts. A unique assortment of motorcycle accessories — especially for aging bikers. |
 My Hands Your Health Is your neck sore after all this cyber shopping? Call Ginny for some therapeutic massage. |
I just want to bang on the keyboard all day!
Remember the song “I just want to bang on the drum all day”. Well, I’d just like a day where I can bang on a keyboard all day!
Yesterday afternoon, I spent about an hour coding some tricky html/css. It was the most fun I had all day long – in fact all week. I started yesterday giving a presentation to the Breakfast Club. It went well I guess, but presentations are not something I enjoy doing, I just do them because it helps build business. Then I came back to the office and responded to emails and put out some fires and wrote a couple of quotes. Finally around 3:00 I got to write some code. IT WAS SO MUCH FUN!
Today – I’m not sure I’ll get any coding worked into the schedule between email and meetings.
I guess it’s time to retool the business…find someone else to meet, greet and put out fires…give myself some more coding time. Either that or retire and buy a drum set.
October Websites Launched
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All the websites incorporate WordPress as CMS and use the Genesis theme as the framework.
I am not a networking cougar!
I’ve been in “leads” groups before and in all honesty I don’t usually like them. First, many of them meet weekly at 7 a.m. and frankly although I’m usually up at that hour, I prefer not to start my official work day until I’ve showered and had breakfast. And then there is the pressure of providing leads. I understand that’s the concept of the whole organization but in reality a forced lead is usually a bad lead. Leads, a.ka. referrals. need to come from a place of authenticity for it to be a good lead. I need to know you and your business before I will bet my reputation on you by sending a client or prospect.
But in spite of my dislike of leads groups I chose to join the Breakfast Club recently. It’s a great group of local business folks dedicated to helping build each others businesses by providing leads and introductions to each other. I felt confident in joining this group for a few reasons.
- They have a strong “marketing” sphere. This will make it easy for me to collaborate with and provide referrals and introductions to other members of the group.
- They meet at 9 a.m every other week instead of 7 a.m. every week.
- The group itself is awesome! They seem happy, friendly and optimistic. That says alot these days.
This past Tuesday was my second official meeting and I really enjoyed myself. Later in the morning while having my teeth cleaned I had time to contemplate the meeting–who I talked to, who talked to me, who I should talk to, etc. And an interesting and somewhat disturbing thought occurred to me. The only people I approached were young men! I spoke with other people, but they had approached me. OMG they’re going to think I’m a networking cougar! So just in case anyone noticed, I’d like to go on the record and say “I am not a networking cougar”. Next time we meet, I’ll make sure to approach folks of all ages and genders.
I’ll take a virtual test drive but I’m not in the market for a new car
I’m not in the market for a new car. But when I heard that the Mitsubishi Outlander was going to be offering the first online virtual test drives–I had to check it out. So I went to their website and signed up and while I was there I checked out the Outlander website and the car I would be test driving in November.
The website and the car have some cool features. On the website you can virtually walk around the car and view it from every angle. When you turn the car so it faces you, the video background behind it is in sync with the car’s direction. As you mouseover the car, little blue bubbles pop up and show feature specific details.
Wow! It has a 40GB Navigation/Music server with a stunning, full-color LCD touchscreen! And a USB port and bluetooth capability. I don’t have that in my 97 Acura. Too bad I’m not in the market for a new car.
It’s shown in a Leguna Blue, but you can easily change the paint color with a click of the mouse. If I were in the market for a new car I think I’d like the Leguna Blue.
The Mitsubishi Outlander virtual test drive campaign is web savvy marketing. The virtual test drive concept intrigued me enough to go to the website and register for a drive even though I’m not in the market for a new car. The website does a good job of presenting the car’s features. I can visualize myself in an Outlander. I just hope the virtual test drive is not too much fun because I’m really not in the market for a new car.
http://www.outlandersport.com/
Iwearyourshirt.com: genius use of social media
I’ve always been fascinated by the Iwearyourshirt.com guy’s business plan. He’s been around a couple of years now, and, in a nutshell, he wears your company t-shirts for a living. When he started a couple of years ago, his pricing structure was $1.00 for January 1 and each day the cost to have him wear your shirt was $1 more. So to have him where your shirt on the 350th day of the year would have been $350 for the day. For your money, he wears your shirt all day, posts videos of him wearing your shirt on YouTube, uploads photos of him wearing your shirt to Flickr, Tweets, posts on Facebook and sends emails about wearing shirts.
He’s very creative and has become quite successful in the last couple of years. Last year he added another guy so there were 2 people wearing your shirt and doing the videos and social networks so the price increased to $2.oo on January 1 and increasing $2.00 each day.
This year he’s already sold out through April and that’s at a $5.00 starting rate because this year he plans to have five people wearing your shirt. He’s currently accepting video applications via his website, so if you’re looking for an interesting job or if you want his team to wear your shirt, head on over to http://iwearyourshirt.com/.
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