Tools & Tips

Reshoring: What and How?

October 11, 2024 Beth Devine

I attended the annual Women in Manufacturing Summit earlier this week. There were over 2,100 people at the Summit in Boston which offered more than 60 educational sessions. I was fortunate to attend the presentation on Reshoring by Rosemary Coates, Executive Director of the Reshoring Institute.

After a summary of how US manufacturing got to where we are today, she spoke about the changes in the past few years that have affected reshoring. In addition to the obvious, the pandemic, other changes include:

Travel Restrictions
Lean Methodology
Trade Wars
Supply Chain Interruptions (shipping accidents and strikes)
War in Ukraine
Uyghur Forced Labor Prevention Act (UFLPA), etc.

There are now many incentives for reshoring. From tax reforms and incentives to a stronger than ever Made in America mentality, reshoring is becoming a competitive option for many large companies. That’s not to say it’s for everyone. In Rosemary’s presentation she stated that products like apparel and toys would remain offshore. However, semiconductors, pharmaceuticals (some would argue medical devices) and plastics are being reshored. There are a variety of reasons these markets are being reshored to reduce the impact of supply chain disruptions.

Large companies are rethinking their global sourcing and manufacturing strategies. A recent article in Industry Today addresses the need for manufacturers to bolster their supply chains. One way to do this is to ensure they have local and regional suppliers.

If your customers/prospects are investing in their supply chain, be sure you’re top of mind. How often are you communicating with them? Have you done enough research to understand their interests. Are you engaged with more than one person at the company?

If you need to build a communication strategy that takes advantage of reshoring, Contact Us and we’ll be happy to help.

It’s Manufacturing Month!

October 4, 2024 Beth Devine

It’s manufacturing month and I’m feeling inspired. I was at the ElevateHer quarterly meeting on Tuesday, the CT Manufacturing Summit on Wednesday, and will be at the Women in Manufacturing (WIM) national summit next week. There’s so much going on that it’s hard to keep up. For that reason, I thought, why not share what I’ve learned? Here are some interesting articles. Take a look and let me know what you think.

Company Culture

https://industrytoday.com/us-manufacturing-is-facing-a-once-in-a-generation-change/

Manufacturing’s facing a once in a generation change. With this change come several challenges from workforce issues and rising wages to reconfigured supply chains and AI. This article offers three ways to help offset this problem. The first is – to put organizational health front and center, the second is to make skills development a core part of the transformation, and lastly to communicate with capital markets and shareholders.

Implementing AI

https://www.aerospacemanufacturinganddesign.com/article/artificial-intelligence-boon-or-bane-for-manufacturing-jul-2023/

AI can make manufacturing jobs faster, and safer. This article references the national association of manufacturers who believe that AI can be a useful tool to make their jobs much easier. They also discuss adoption of a code of conduct and ethics when using AI.

Workforce Tips

https://industrytoday.com/driving-employee-retention-in-2024/

Workforce recruitment and retention are critical for today’s manufacturers. In some cases, benefits can outweigh wages. The key is to know where your employees stand. This article discusses ways to focus on this.

Industry Focus

Steel

https://www.americanmanufacturing.org/blog/steel-industry-and-labor-jointly-call-for-improvements-to-a-commerce-department-program-that-tracks-steel-imports/

The steel and labor industries want the commerce department program to track steel imports due to the new and evolving trade programs. This article addresses the importance of accurate import data. One proposal is to expand steel import and monitoring analysis (SIMA) to downstream products so countries can’t evade U.S. trade enforcement.

Plastics

https://industrytoday.com/what-will-2025-bring-to-the-plastics-sector

Plastic manufacturers will experience big changes in the next year. This article highlights five major trends driving the industry. From the circular economy and regulatory issues to biodegradable and anti-microbial plastics, it’s important to stay on top of these trends.

If you’d like more information on a specific topic, Contact us and we’ll be happy to help.

Cybersecurity’s Role in Manufacturing

August 22, 2024 Beth Devine

Cybersecurity management in the manufacturing industry is more important now than ever. Manufacturing is the most frequently targeted sector worldwide, likely because it’s one of the most rapidly changing industries in the global economy.

The biggest concern in manufacturing is the abundance of sensitive information. Cyber criminals often sell the sensitive data they steal from U.S. manufacturers to countries like China, Russia, North Korea and other adversarial countries to compromise our government and its military assets. Many of these “bad actors: specifically target

In addition to the national security threat caused by leaked information, correcting data breaches can cost millions of dollars. When manufacturers are victims of a cybersecurity attack, their customers and their supply chain can be impacted, leading to lost time and money. Manufacturers’ reputations are damaged, and customer confidence erodes.

What Are the Aspects of Managing Cybersecurity?

The many different aspects of managing cybersecurity include maintaining data integrity, risk management, employee training, staying current with software updates and new technologies, complying with regulations, and conducting routine security audits.

Understanding the many facets of managing your company’s cybersecurity is the first step toward preventing invasive data breaches.

What Should Companies Do?

Manufacturers can take an active role in safeguarding their data by becoming ISO 27001 certified. ISO 27001 is the leading international standard for information security management systems (ISMS), and it provides a framework for securely managing sensitive company information.

The standard outlines essential requirements for establishing, implementing, maintaining, and continually improving an ISMS, ensuring that risks to information security are effectively mitigated.

A recent article in Industry Today titled “Navigating Today’s Complex Regulatory Landscape” highlights some of the necessary steps toward becoming ISO 27001 certified.

By adopting ISO 27001, manufacturers demonstrate their commitment to protecting data, which facilitates trust among clients and stakeholders. Manufacturers are advised to ensure their suppliers are certified, too.

How Web Savvy Marketers Can Help

In addition to providing world class marketing services solely for manufacturers, we help ensure our clients are aware of current cybersecurity threats and regulatory standards. Contact Us to learn more.

The Ultimate Tool for Saving Manufacturers Time, Money, and Human Capital

July 22, 2024 Beth Devine

Have you implemented a strategy to utilize advanced data analytics and AI for your business? If the answer to that question is “no”, find out how this new software is saving time, money and human capital.

As innovative technology hits the market, new resources and subsequent opportunities arise. A recent article in Industry Today, highlighted the Six Ways To Streamline Your Manufacturing Operations. The six areas to focus on are:

Supply Chain Optimization
Automation and Robotics
Data-Driven Decision Making
Lean Manufacturing Principles
Just in Time (JIT) Manufacturing
Employee Training and Accountability

Another article Manufacturing Companies Are Not Investing Enough In AI highlights three key areas that progress is needed to make AI profitable. These three areas are:

Making Data Available and Usable
Overcoming Fear of AI
Embracing Organizational Change

With these two articles in mind, we’d like to discuss data as it relates to your entire business and introduce you to a software platform that can assist you.

Is your company currently using data for decision making?

Data driven decisions use facts and metrics to guide strategic business decisions that align with a company’s initiatives and goals. Using data to drive decision making is essential in a production process.

For example: if someone puts in for vacation time with HR, is the production planner also privy to that information in real time? Data that is shared with the correct departments in a timely manner allows data driven decisions to take place. Using real-time data improves efficiency and communication between departments.

How much time do you and your team spend collecting data?

When tallied up, is the amount of time manually collecting data worth the investment? If the data is being used effectively then the answer for some companies is “yes,” while other companies have room to explore an alternative method.

For example: A production manager spends valuable time creating a schedule that could be obsolete two hours later because a piece of valuable information (from HR or Receiving for example) was not automatically updated. Now, instead of utilizing real time data, the production manager must start again from scratch.

How well do you understand the efficiency of your production process?

When a company thoroughly understands the efficiency of their manufacturing and production processes, it can look at the maximum output they can achieve using the assets it already has. Production efficiency usually happens when a system has reached capacity, meaning it cannot produce more goods without sacrificing the production of another related product. Without timely data, a production process will struggle to succeed.

Do you have Data Silos?

A data silo is a collection of data held by one group that cannot be easily or fully accessed by other groups all within the same organization. This causes problems for all departments within a company because it erects walls between clear and effective communication. Examples of affected departments are:

Operations
Inspection
Production
Research and Development
Planning
Design
Manufacturing Engineering
Warehouse Handling
Human Resources
Finance
Sales
Marketing
Customer Service
IT

Those are just the affected internal departments. Don’t forget the external sources such as FedEx and any equipment using API.

What is a viable solution?

We recently met with a local company that has developed a software program that solves the Data Driven Decision Making challenge. It can be used in conjunction with an ERP program., as prelude to an ERP program or, for small manufacturers, in lieu of an ERP program. Moreover, it can cost up to 50% less than an ERP program.

This software uses advanced data analytics and artificial intelligence to assemble real-time data to help save you time, money and human resources. It may sound complex, but it’s designed to be easy to use and is tailored to individual job functions; and it can even be customized by the end-users themselves.

It starts with understanding your needs and processes, and with that, providing a solution that automates the collection, integration, analysis, and visualization of your data to give you the information you need – in real time – to make data-driven decisions. This can be done without AI.

But the solution goes beyond standard data analytics to offer the benefits of AI. These include things like the ability to ask plain language questions to find otherwise hidden insights in your data, request reports, or conduct searches. This takes data-driven decision making to an even higher level.

The Connecticut Manufacturers Resource Group (CTmrg) is dedicated to finding and combining all available resources to help build the strongest possible manufacturing environment for their its clients. As part of this commitment, we’re always looking for solutions to challenges that manufacturers are currently facing.

As an organization created solely for the benefit of CT Manufacturers, CTmrg only recommends products and services that it truly believes can help manufacturers. We’re excited to share that this software program has space for three more pilot sites.

This would provide a three-month free trial. If your company believes that the implementation of advanced data analytics and AI is an investment in the future of manufacturing and looks forward to an easier tomorrow, please Contact Us for a no obligation review of this software platform.

Sales and Marketing: Collaboration is Key to Success – Part One

June 20, 2024 Beth Devine

Marketing is not Selling

A steering wheel and gas pedal are both necessary to operate a car but have different functions. The same can be said for marketing and sales. To operate a machine various pieces and parts are necessary; a machine will run smoothly if it has the proper maintenance and parts operating it. Similarly, the same is true with marketing and sales.

What is Marketing?

Marketing focuses on creating brand awareness and building relationships through strategies and communications. To effectively market, research and data must be utilized to create a communication plan to promote a product or company. Marketing focuses on a broad approach, creates awareness and advertises. While these efforts cannot ensure sales, they can help build brand identity and awareness. Marketing helps cultivate relationships between potential customers and your brand. When thinking of what determines marketing, think about the game plan. This game plan will inspire targeted demographics to think, feel and react. Marketing is not selling. Marketing is not a one-size-fits-all approach; it requires a specifically formatted communication plan.

What is Sales?

Sales focus on closing deals and generating revenue through transactions with customers. Sales is a process that helps prospective customers. By listening to customers, the sales team uncover their wants and needs and can help determine how best to meet them. Sales fulfills the demand.

There are distinct activities associated with sales that allow it to be different than marketing. Sales activities are exclusive to the sales process and are essential in a thriving business. There are many examples of sales activities such as negotiations, product training, and even prototyping. These activities aid the sales process and typically result in a positive experience for both buyer and seller.

Effective Use

A car can’t drive without both a steering wheel and a gas pedal. This analogy is the same for marketing and sales. While marketing and sales are both aspects of the business, using only one will not propel a business further. Just because a person has a steering wheel does not mean the car will move. Successful companies use marketing to ensure potential clients know about their business.

In essence, the marketing team paves the road for the sales team.

Like a well-oiled machine, parts that work well together contribute to the overall machine working smoothly and productively. Likewise, sales and marketing must work together. Without collaboration, misalignment ensues—leading to wasted resources and missed opportunities.

If your company lacks marketing, Web Savvy can help. We’ll create targeted messaging that will help your sales team drive home more sales.

More Good News for Manufacturing

April 16, 2024 Beth Devine

Here’s more good news from your favorite manufacturing cheerleaders at Web Savvy Marketers!

I’ve been a self-proclaimed manufacturing cheerleader since day one. Even before becoming an official manufacturing ambassador for the state of CT, Web Savvy Marketers and the CT Manufacturers Resource Group (ctmrg.com) was advocating for Connecticut manufacturers. That’s why we started this “Good News in Manufacturing” series. So here are some recent stories that caught our attention. Be sure to read to the end for my personal favorite!

Let’s start with the Deloitte Research Center’s article, the 2024 Manufacturing Outlook.

This overview covers a variety of topics about growth, talent acquisition, legislation, and the future. It’s informative and insightful, but my favorite section is the one about product electrification and decarbonization. When discussed in the abstract, these ambitious goals can seem unattainable, but this article highlights specific actions companies are taking and how the Inflation Reduction Act (IRA) is helping them increase electrification and reduce their carbon emissions.

Next, let’s look at something similar in premise but with different content: Advanced Tech’s Top 10 Manufacturing Trends for 2024.

Although similar to the previous article, its broad range of topics make it a worthwhile addition to this list. Some of the trends it talks about, like 3D printing and augmented reality applications, make this piece intriguing. It’s a quick read, and you’re sure to find something of interest here.

If industry growth is on your radar, here’s an article from Industry Select about New U.S. Manufacturing Operations Announced in January 2024.

This article was published at the very end of January, and it covers the opening of new factories and manufacturing headquarters all around the US. Are you interested in Tyson’s new plant? Or a new radioligand therapy facility from Narvis? Or maybe you’ve been waiting to hear about Ford or Rolls-Royce’s new facilities? This article covers those and more, and it’s all good news for manufacturing throughout the United States!

Now let’s dive into the specifics of Industrial Manufacturing with Oracle’s Top 5 Industrial Manufacturing Trends in 2024.

Like some of the previous, broader manufacturing trend articles we’ve looked at, this piece is full of good news for the industry. Want to know what the factory of the future will look like? You’ll find it here, along with new developments in automation, digital transformation, sustainability, supply chain management, and workforce development. You’ll also discover a big new market opportunity for manufacturers and why some are creating “digital twins” of their facilities, processes, and products.

Finally, my favorite article of the bunch, Fright Wave’s Bringing Manufacturing Back to America.

It’s from 2023, but this article has such a strong call to action in terms of supporting American manufacturing that I had to include it. Having read several articles for this “Good News” post, this one left me feeling the most optimistic for the future of American manufacturing.

If you want to use any of these trends to improve your business, the manufacturing cheerleaders at Web Savvy are ready to help. We anticipate a bright future for manufacturing here in Connecticut, and we can’t wait to help your company grab its share of the spotlight.

Good News to Start the New Year

January 23, 2024 Beth Devine

Happy New Year! As we move forward into 2024 and reflect on the last year, let’s take some time to celebrate our state’s victories and successes! If you (like me) want to head into the new year focused on hope for the future, then why not look back at some of the positive news stories?

Here’s the countdown (albeit arbitrary ranking) of my favorite pieces of CT news from last year:

4) Governor Lamont Announces Connecticut Businesses Will Receive a 10% Decrease in Workers’ Compensation Rates in 2024

The title pretty much says it all. Even though it goes into effect in 2024, I’m including it in my 2023 recap. The gist is that fewer claims from injuries on the job have been filed over the years and thus companies have been saving. Some of this is due to the hard work manufacturers invest in to make jobs safer. Businesses have more funds to put back into their workforce and business. Win-win!

3) UConn, Partners Secure Federal Grant to Support Green Initiatives at Connecticut Manufacturers

The future undoubtedly needs to be green, so learning that students at UConn are taking charge of this initiative is great news. In short, this is a two-year initiative working in tandem with the government and businesses to help train current and future engineers. Connecticut’s manufacturing sector is strong, and it’s great to hear of people pushing things forward with strong initiatives to remain competitive as a state.

2) Federal bill bolsters CT defense companies, nuclear submarine deal

This deal is unprecedented in what it’s accomplishing. Although it’s worth reading the entire article for the whole breakdown, in total this bill would mean funding and investments for the three Connecticut defense companies, support and more money for the 9,000 sailors and officers based in New London, and continued support for this type of research. Lots still to be figured out and approved, but this is the start of a big win for everyone in defense throughout the entire supply chain.

1) Chief Manufacturing Officer Paul S. Lavoie’s 3 Minutes in Manufacturing in Connecticut series

Ok so I’m cheating a bit with this one because it’s a video and a series, not just one article. But hear me out! It’s so refreshing to see a government official who goes online to help keep us up to date on the news in a fun and upbeat way. Not only is Connecticut the only state to have a Chief Manufacturing Officer, but you can see the passion and energy Paul has for his job and helping his state.

If you take one thing away from his series, please let it be this: consider following Paul’s LinkedIn or other social media page of your choice. Who knows, maybe you’ll learn something new and share some of his excitement.

Each of these news features from 2023 reflect commitments from federal and state legislators to keep the manufacturing industry strong in Connecticut. Web Savvy Marketers and its sister company, the Connecticut Manufacturer’s Resource Group (CTmrg.org), are equally committed.

Three Business Reasons to Hire Marketing Professionals

December 13, 2023 Beth Devine

I was recently listening to a podcast when someone posed this question: “Would you rather be an expert in your field, or a jack of all trades and master of none?”

These types of hyperbolic questions can be a bit ridiculous because what we would ideally want is a balance of both, right? If I had to choose, I’d prefer it if everyone was an expert that we could reference as needed. Why? Well, think about it this way: Would you want to get your car fixed by someone who isn’t an automotive repair specialist? Or more vitally important, would you want a surgeon operating on you if they weren’t a specialist?

The same is true for marketing. In an age where anyone can build a website or generate social media
content it can be tempting to forgo hiring an experienced marketer, but that would be a mistake.

Knowing how to effectively market and influence your target audience takes time to master just like any
other skill, and you’ll get better results with a professional who specializes in this. Here are three
business reasons to hire a marketing professional:

Help Recruiting Efforts
Good marketing can help you attract potential employees. Companies must effectively pitch
themselves to potential employees to entice them to apply. A well-crafted marketing pitch will
increase your number of job applicants.
Develop a Targeted Marketing Strategy
What’s your niche? What are you doing that your competitors aren’t? Who’s your target
audience, and how can you reach them? If you already know all of this, that’s great! If not, a
marketing professional can determine these things and create a targeted strategic plan. Many
business owners make the mistake of being too broad with their marketing approach and end
up investing resources where they aren’t needed. A marketing professional will find your niche,
analyze your competitors, and promote your products directly to your target audience.
Determine Return on Investment (ROI)
There’s more marketing data available than ever before, but it’s only useful if you know where
to find it and what to do with it. Seasoned marketing professionals know how to find and
analyze data that can be used to determine the ROI of your marketing efforts. This allows them
to fine-tune your future marketing investments, so your business gets the maximum ROI.

As a manufacturing professional, you probably already have more daily tasks than you can manage. Why overwhelm yourself with another that isn’t your specialty? Wouldn’t it be smarter to focus all of your energy on what you do best, and let the marketing professionals do what they do best, especially when it will help increase profits?

The team at Web Savvy Marketers specializes in marketing, specifically for manufacturers. It’s ALL we do. And although I’ve provided three reasons to reach out to our experienced team, there are countless others.
Contact us to learn more.

How to Utilize AI Programs to Enhance Your Marketing

September 28, 2023 Beth Devine

Artificial intelligence (AI) is transforming the world around us, and these AI programs are making it possible for everyone to experience the benefits of this powerful technology. From writing and coding assistants to creative tools and productivity boosters, there is an AI program out there for everyone.

Would you believe me if I told you that that first paragraph was written by AI? Hello! A real person is typing now, but isn’t it interesting how with a simple prompt this AI could do my job for me? That’s what I want to talk about today. Not about how I want to be replaced but how this technology can help create more content quicker.

I’m sure you’re all keenly aware of the thousands of articles debating AI and the other half-dozen buzzwords surrounding these new technologies. From ChatGPT to Midjourney, there are dozens of companies vying for your eyeballs on their service.

But what if you’re not sure how this technology could be best utilized for your marketing needs?
Well, I did some research and I want to showcase one service (Bard) that could save you time and energy.

To start, I’d like to highlight some issues that you might be aware of with these experimental new technologies. It’s not all sunshine and roses but as my mother told me, “You should always hear the bad news first”, but if you stick around for the pros portion, you’ll find some great tips there.

Cons

Technical Accuracy
For manufacturers specifically, this is a big one. You could be dealing with terms or acronyms that could be very specific to your work that an AI might not know how to handle. This actually leads well into the second point where

Not False, but not specific.
I’m sure you’ve heard the tales. An AI program creating facts out of thin air with no idea where it got that info from. In my personal testing, Bard claimed things that were technically true but made for a bland story. In writing, specifics help ground and compel your audience and I often found Bard failed in that sense.

Repetition. Repetition. Repetition!
The program is great at finding different ways to re-phrase the same points and that’s certainly a skill, but in reading over what it gave me as a whole, it wasn’t an asset.

Alright, now that we’re done with the cons we can get to the good stuff. How could we use this for your website, social media, etc. content? As a writer myself, I don’t want to advocate for a program that could replace me, but in my eyes, this is a perfect tool to market your company. Let’s imagine a scenario.

You’re sitting at your desk with a cursor blinking at you. You’ve created an amazing product but now you need to sell it. How do you sum up years of work into a simple tagline, slogan, or about section? The blank document stares at you as the deadline fast approaches. You know what they always say, “The hardest thing is to start”, but you just can’t.

That’s why we’re here. To find a way to use innovative technologies to help brand your business. We’ve started to use AI programs like Bard as an idea generator. Let’s look again at the cons I brought up in a different light.

Pros

Technical Accuracy
Imagine you have a ton of text full of these explanations that span pages and pages, and you know the casual viewer of your website isn’t going to want to read all of that. You need to hook them in. How do you do that? We can submit all of that text to Bard and ask it to make a list of the key topics. It might not be able to provide details, but it’s able to highlight content a casual reader would care about to draw them in.

Not False, but not specific.
In fact-checking these claims, I stumbled upon a 2022 report full of statistics about manufacturing in Connecticut with dozens of interesting statistics and reports on the state of things. Would I have found this great resource if I wasn’t looking for the exact number of employees in the manufacturing sector in CT? Probably not! Now you have a statistic to write a more compelling story/blog post.

Repetition. Repetition. Repetition!
The repetition highlights what the AI thinks is important. In this online world, key terms are vital to all parts of the writing process to get traffic. That’s how these algorithms work, right? And an AI knows that. So, a particularly helpful thing I’ve found is that Bard is great at creating lists. These can be full of ideas that will allow you to submit a bunch of text in your prompt and have the program narrow it down.

These types of new technologies are what we use to help make more new content faster and more effectively. If any of this sounds interesting to you feel free to ask us for help!

In the end, there are so many ways to use programs like this to help create more content. To start, we use AI as a brainstorming tool.

Empowering Connecticut Manufacturers with Collaborative Resources and Marketing Prowess

August 29, 2023 Beth Devine

In the world of Connecticut manufacturing, navigating every facet of running the business can be a daunting challenge. That’s where Web Savvy Marketers steps in.

Web Savvy is not just a marketing agency, but also the founding member of the Connecticut Manufacturer’s Resource Group (CTmrg), an organization dedicated to helping build the strongest possible manufacturing environment by bringing together services and resources under one roof.

Through a unique blend of skill and resources, Web Savvy Marketers has proven to be more than just a marketing agency; they are a driving force behind their clients’ growth and development.

Let’s take a look at what Web Savvy has done for Radcliff Wire, a leader in high quality, custom-shaped wire manufacturing, as an example of what can be accomplished with a well connected marketing team.

Harnessing State Resources

Web Savvy harnessed the power of Connecticut’s great resources for manufacturers in a couple of ways to support Radcliff Wire.

Energy efficiency and savings: Beth Devine at Web Savvy, invited in the Southern New England Industrial Assessment Center, funded by the US Department of Energy and administered through UConn engineering faculty and students. Radcliff Wire underwent a comprehensive energy assessment, meticulously analyzing energy consumption and identifying areas of loss. Though the final report is still pending, the promise of substantial energy savings and sustainable practices showcases Web Savvy’s dedication to Radcliff Wire’s growth and environmental stewardship.
Funding through the Manufacturing Voucher Program (MVP): Through the stewardship of Web Savvy, the Manufacturing Voucher Program (MVP) has been a game changer in Radcliff Wire’s journey towards expansion. Thanks to Beth’s familiarity with the program and its application process, Radcliff Wire secured nearly $30k in funding. This financial boost fueled the acquisition of new equipment, laying the foundation for better productivity, efficiency, and quality.

In a survey conducted by CCAT after the MVP grant process, Charlie Radcliff, President of Radcliff Wire was asked how he would rate the process of getting the MVP funding. His response says it all: “It was really easy, I just gave it to Web Savvy and they took care of it!”

Transformative Marketing

Of course, Web Savvy Marketers is also an experienced marketing agency with a proven ability to improve brand awareness, increase top of the funnel growth, and even support talent acquisition. Web Savvy’s multifaceted approach has been yielding remarkable results for Radcliff Wire. Below are just a few of the projects and their current or expected results:

Amplified Prospect Reach: Through strategic cold-calling initiatives, Web Savvy Marketers has expanded Radcliff Wire’s prospecting database by an astounding 400%. This amplified reach is opening doors to new opportunities and partnerships.
Press Release Triumphs: Notably, two 2023 press releases captured sizable attention. The first press release – an introduction of Radcliff’s new medical product, mandrel wire, garnered coverage from 105 outlets, reaching an estimated 9 million audience members and bolstering SEO with valuable backlinks. Similarly, a press release regarding the visit of CT’s Chief Manufacturing Officer, Paul Lavoie, resulted in coverage by 140 outlets, with a potential reach of 25 million.
Establishing Industry Authority: Radcliff Wire’s expertise was showcased through an article published in “Today’s Medical Developments,” solidifying their reputation as an industry frontrunner.
Digital Evolution: Recognizing the importance of an online presence, Web Savvy Marketers spearheaded a comprehensive website redesign project, ensuring that Radcliff Wire’s digital presence aligns with its excellence in custom-shaped wire manufacturing.
Enhancing Recruitment Strategies: Finally, in today’s tight labor market, manufacturing positions can be extremely difficult to fill. This is where recruitment marketing can make a huge difference. Starting with the basics, Web Savvy Marketers ensured that Radcliff Wire’s job descriptions were clear, interesting, and reflective of the company as well as the audience. They are now ready to go out into the world as compelling job postings.

“When we first started with Web Savvy,” said Charlie Radcliffe, “I thought we just needed support to promote a new product. But the more I learned more about Web Savvy’s wide ranging marketing expertise, the more confident I felt handing them whatever came our way – articles for professional publications, website updates, recruitment support. I knew Web Savvy would not only offer outstanding strategic advice, but they could also implement whatever tasks we needed to the highest level.”

In the dynamic landscape of Connecticut manufacturing, Web Savvy Marketers sets itself apart as an incredibly well connected and knowledgeable resource in so many areas a manufacturer may need support.

As a cornerstone of the Connecticut Manufacturer’s Resource Group (CTmrg), Web Savvy’s partnership with Radcliff Wire has exemplified the potential of collaborative marketing and resource utilization. From energy efficiency to strategic marketing, Web Savvy Marketers, alongside CTmrg, has propelled Radcliff Wire towards success.

If you’re a Connecticut manufacturer seeking a transformative journey like Radcliff Wire’s, Web Savvy Marketers is your partner in turning aspirations into reality.