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Improve Your WordPress Site’s SEO With a Single URL

September 24, 2013 Beth Devine

splitidentityPINI bet you didn’t know your website has two identities, did you? That even now, people are confusing you with another similar, yet technically different site?

Here’s how to avoid a Dr. Jekyll and Mr. Hyde condition that weakens your SEO.

Searching for your website can involve looking for two different URLs. For instance, you could search for http://example.com or http://www.example.com. These are two distinct URLs, and if people are using both, your website’s SEO strength is being split into two parts.

This means your website’s two-faced identity is causing it to rank less since it has to share its ranking with its split personality. To get your SEO back to a single URL page, you need to set a canonical URL.

Canonical URL and 301 Redirect for SEO

When you set a canonical URL, all the versions of your site will be consolidated into one URL, regardless of how people search for it. Now search engines will know which URL to direct the viewer to.

Next, you have to set up a 301 permanent redirect. This will assure that viewers will always be redirected to your site, and Google recognizes that this is the site you have chosen for your domain. No more split personality!

Follow these steps to set your canonical URL and redirect your site to one permanent URL:

1. Choose the URL you want.

How do you have your website printed on business cards? Either way, it might be preferable to have a shorter site URL. In addition, it’s becoming less likely to see sites with http://www.example.com. The “www” is often considered as redundant.

2. Verify your site with Google.

You will need to verify both your sites at Google Webmaster Tools. Both the “www” and “non-www” versions must be verified before you can do the next step.

  • Sign into Google Webmaster Tools with your Google account. (If you’re signed into Chrome, type in Webmaster Tools in Google search and you will be directed there.)

  • Click Add a site in right upper corner.

  • Enter the URL of the unverified site by typing in the entire URL. (If neither site is verified, go to the Google verification page for options.)

  • Click Continue and you will see the Site verification page.

  • Pick the verification you want and follow the directions.

3.  Now you can specify your preferred URL

  • Click on the site you want to be your preferred site from the Webmaster Tools home page.

  • Click the gear icon and then click Site Settings.

  • Select which option you want your site to display as under Preferred domain.

  • Under Crawl rate keep the recommended “Let Google optimize for my site.”

4.  Go to cPanel to make a 301 permanent redirect

Remember, you want to redirect traffic from the URL you didn’t choose to the URL you selected as your preferred domain.

  • Go to cPanel. If you don’t know how to do this, see my post How to Change Your WordPress Username for directions.

  • Go to the section titled Domains and click on Redirects.

  • The type should say Permanent (301)

  • Change All Public Domains to the site you are redirecting.

  • In redirects type the site you chose as your preferred URL.

  • Select only redirect with www. (If you are changing your site from an old one to a new one with a different name, you might want to include “redirect with or without www.”)

5.  Validate your site’s permanent redirection

  • At the bottom of the cPanel Redirects screen it should now show your current redirects.

  • Open a new browser and type in the URL that you’re redirecting to see if it takes you to your site.

The other way to do a 301 redirect involves editing actual code. While I’ve taught myself basic code, I prefer to avoid situations where the power to code is a danger. However, you may wish to use htaccess file for your 301 redirects.

Enjoy your newfound unified URL and improved SEO!

Filed Under: Kacee's Posts, Marketing, Search Engine Optimization (SEO), Tips for a good website, Tools & Tips

Sign-In With Google+. Or Else.

July 25, 2013 Beth Devine

Google+ Sign-InAdmit it. You despise having to sign in to sites, remember your password, your username, and authenticate you’re human.

So show some empathy. Make it simple for your site visitors by installing Google+ Sign-In. Next to Facebook, Google+ has the largest percentage of social logins, more than Twitter and LinkedIn.

For users, Google+ Sign-In lowers the barriers to logging in. For website owners, when you offer login and registration with an existing social identity like Google+, drop-off during registration disappears, you increase referral traffic, and you learn more detailed information about your users.

Link Up With the Network

While the old version of Google sign-in is still working,  Google+ Sign-In links directly to Google’s social network and profiles, adding another layer of social sharing potential. With their permission, users give access to the basic information from their Google+ public profile, including the list of people in their circles.

If you have a mobile app for your site, Google+ will prompt anyone who logs in to your site through the Google+ Sign-In to download it. Results show that 40% of users are accepting the offer to install a website’s mobile app when offered in the Google+ sign-in process.

People trust Google as a secure provider of their online identity. Using Google+ as your sign-in service also gives site owners the benefits of any improvements and bug fixes that roll out.

It’s a win-win scenario for Google, who clearly is encouraging Google+ participation. If you haven’t created a Google+ profile, it’s not too late to jump on the Google bandwagon and reap its benefits. Authorship markup and author rank are two significant benefits for a website owner.

Google+ Isn’t Just Another Social Site

If you own a website and are interested in content marketing, then you should jump on quickly.Your family jewels may be at stake. In fact, your entire future may be at stake, for Google+ is not merely some silly social network where you make snarky comments and share inane drivel.

Google+, my fellow friends of the Net, is being compared to The Matrix.

As Mike Elgan writes on his Google+ page,  The Matrix analogy assumes the “synthetic world around us that exists not for our benefit but for the benefit of the machines, a.k.a. Google,” who “uses Google+ and the Google+ Sign-In to harvest signals from users, and that’s the whole point of the ubiquitous Google social layer.”

Elgan disagrees with this analogy. He says The Matrix is the opposite of what Google+ offers. With The Matrix, humans are stuck in the past as their energy is harvested for exploitation by the machines. Instead, Google helps us to move forward, offering us all of its services for free, a far cry from deceiving us into a virtual reality existence.

Adding Google+ Sign-In begins to sound entirely reasonable, rather like making a simple choice.

Blue pill or red pill? Sign in or sign out?

Filed Under: Google Tips, Kacee's Posts, Marketing, Search Engine Optimization (SEO), Social Media, Tools & Tips

Is Author Rank Magic Waiting to Happen?

April 23, 2013 Beth Devine

get active Google+It’s not for real…yet. Author Rank is being touted as the most significant up-and-coming SEO influence. Definitely sounds like magic, right?

Author Rank is Pixie Dust Today, a Flying Algorithm Tomorrow

When – not if – it comes into play, those who’ve been sprinkling their efforts in preparation for Author Rank will – at the very least – have established authority, according to SEO expert A.J. Kohn of The Blind Five Year Old.

Author Rank is Google’s push to rank the landslide of data in a way that will help you:

  • link to your great content
  • build a website with authority
  • get quality content into your SERPs
  • make relationships with other people in your field
  • share relevant content – your own and others

The strategic steps towards building a platform where authors will be ranked according to their content creation are already in place:

1.  Identity platform (Google+ profile)
2.  Social search (Search + Your World)
3.  Google verification method (Google authorship)

What flies next logically follows, especially when you take into account Google’s patent application and Google insider statements:

4.  Graded ranking in search results (Author Rank)

This verified author content will be given a grade that will influence its rank in Google search results. When Author Rank actually happens, that is.

In the meantime, taking the steps toward building authority is a prudent and practical move. Whereas Author Rank is still fanciful pixie dust, Google Authorship Markup isn’t hocus pocus; it’s real and you need it to stay relevant.

Here’s what else you can do to prepare for Author Rank and build authority.

  • Get active on Google+. Keep your participation on the upswing. It’s good right now for your Authorship Markup because Google is putting Google+ posts in SERPs of your circles. Think building your circles, posting original work, resharing, liking, commenting, replying, and hangouts.

  • Maintain your social profiles. This could give your overall ranking a boost, while giving you added exposure now.

  • Produce great content. Give your readers the information they want while publishing your best work. Now that your name and headshot are attached to your work through Google Authorship Markup, building your reputation is unavoidable.

Like Google Glasses, there’s a chance the technology won’t pull through to do what’s expected. But what if the fairy dust makes it fly and Author Rank is “the next Pinterest plus Amazon plus Facebook plus the iPhone put together,” as analyst Sarah Rotman Epps with Forrester Research suggests about the glasses.

What if someday we wear Google Glasses and our brains help rank content as it travels over the lens? What if we refuse to dabble in the magic?

What if all you had to do was be a wizard in your field and sign up?

 

 

 

Filed Under: Google Tips, Internet Marketing 101, Kacee's Posts, Search Engine Optimization (SEO)

Authorship Markup: How to Survive the Digital Age and Stay on Top

April 18, 2013 Beth Devine

There’s a technological revolution going on. Anyone who wishes to survive this sweeping change must do two things, and they must do it now.

If you want your website content to stay on top in Google search results, it’s time to employ the old philosophy “better safe than sorry.” The safe thing is easy to do and risk free. If you choose to ignore the digital shift, that’s when you’ll be sorry.

Don’t Be Anonymous

The digital revolution requires authorship. This means, as Google chairman Eric Schmidt warned, you remain anonymous at the peril of irrelevance.

Thanks to Google authorship, it matters who you are. When your content is linked to your portable profile, your identity helps promote your website. In turn, your content will determine just how valuable an authority you are.

Yes, content is still king. But with a mug shot, the best content gets the higher click through rates.

authorship markupThe results showing a human face stand out from the crowd of the other faceless SERP listings. More users will be inclined to click on the identifiable headshot, don’t you think? Your authority and and their trust are two major incentives to sign up for authorship markup.

stay on top in google

In addition to the main headline, there are two more live links which readers can click. The first lands on the author’s Google+ profile and the second lands on a dedicated page with search results using the author’s name or the search query.

How to Get Authorship Markup

Here are the two things you need to do to grab the spotlight and stay relevant.

1. Create a Google+ account.

Getting on the Google+ bandwagon has many benefits. The number one reason to join right now is, you guessed it,  authorship markup.

Remember, Google+ is not a social network. It’s organized around topics and content. Copyblogger’s Brian Clark calls Google+ “the glue that unifies Google’s various offerings into a seamless whole.” In other words, Google+ is equivalent to Google.

2.  Verify Google authorship on your website.

By linking your content to your Google+ profile, your authorship – photo, name, Google+ profile link – will appear in search results for the content you create. Google walks you through the steps, making it easier than ever to implement.

Choosing a Google+ Profile Image

Think of the increased visibility your website content will receive when you link your content to a genuine human being. Now think of which photo of your fabulous face to use.

Heat map studies show that the human eye zeroes in on an image over text, and more so when there is a smiling face. When the face is gazing toward the listing (turn your head to the left when snapping the photo), the reader will also be prompted to look in that direction. Finally, when the image is large and appealing, the clicks increase.

I’m thinking I need to update mine. ASAP.

If you don’t see authorship markup results immediately, don’t worry. It seems to take a few days, and not every search result shows your picture. At most, there will be one photo per page.

Look for more to follow on Author Rank and how your SEO will be affected.

Filed Under: Google Tips, Kacee's Posts, Search Engine Optimization (SEO), Tips for a good website

Content is King… so now what?

March 22, 2013 Beth Devine

If you read anything about Search Engine Optimization (SEO) these days, the focus is on content. But what does that mean? Essentially it means that what you say on your blog or website is more important than any tricks you might use to be found. The more valuable content you have, the more Google and other search engines will show your listing. The key is to have the right content. So where do you start?

Keywords

The first place to start is with Keyword Terms.  These are words or phrases your customers/prospects would use to find someone like you. Once you’ve come up with the list, be sure to check it against terms that are actually being searched. For example: I may want to use the term website optimization but find that search engine optimization is searched 10 times more often. This might alter how I phrase  and organize my content.

Search Engine Optimization

Once your website is up and the initial keyword research and website content optimization has been done, you’ll want to keep up the momentum and continue with an on-going SEO program.  The size and cost of your program will depend on the market you’re trying to reach (is it local, national or international), and the competitiveness of your product.

Your ongoing optimization program should include continually updating your website, blog and/or social medial with new content.  In order to stay consistent and on-topic it’s best to have a plan. Create a calendar where you define topics, events, specials and promotions that you want to make sure are included in your online marketing. You can go back to the keyword research and find out what’s of interest to help you tweak your topic choices. The most important thing to understand is that SEO is an on-going program. It’s part of your online marketing strategy and is not something you can do once and expect it to continue to work for you.

Other Online Marketing Options

There are many things you can do to help with your online visibility. For starters, if you want to be at the top of the search engine results quickly—do it the old fashioned way— pay for it. A well-executed pay-per-click (PPC) program is a great way to improve your ranking while your organic SEO is gaining momentum. The key here is to set up your PPC program so you get the maximum return on your investment. We’ve partnered with a Google certified company that focuses exclusively on PPC. Like many things in business and life, unless it’s a focus, it’s unlikely to be done right.

Another way to help with SEO, is to make sure all your online profiles (Google Places, Bing Business Portal, Yelp, etc.)are complete and correct. I’m always amazed at the number of consumer businesses that don’t even have a Google local listing. A local listing will give a prospect an immediate snapshot of your business and help drive traffic to your website or directly to your business.

We’ve been working with our clients to take that a step further by adding a 3D Google Photo tour. If you have a shop or office you’d like to show off to your customers/prospects, we’ve partnered with local photographer Tim Becker to create 3D photo tours.

There are many ways to gain visibility online, but beware of SEO consultants who offer one-shot “I’ll get you on top of Google” plans. Their strategies may provide a short-term burst but are unlikely to prove effective long-term and may actually damage your search engine rank.

SEO is one component of the online marketing process. To be effective in the long-term, SEO and marketing should be worked at on an ongoing basis.

 

Filed Under: Beth's Posts, Search Engine Optimization (SEO), Tools & Tips

Search Engine Optimization and Your Website

November 6, 2012 Beth Devine

In real estate it’s “location, location, location,” and in Search Engine Optimization it’s “content, content, content,” which is why it’s imperative to consider your content when creating or re-designing your website. If the terms you want your customers and prospects to find you with aren’t in the copy of your website, there’s no way your site will come up when those terms are searched.

It’s important to invest a fair amount of time and effort into researching terms you think your prospects will use to find you. You may find that a term you feel is important isn’t the exact term they use when searching. In that case, their term is more important and needs to be included. It’s equally important to continually research terms pertinent to your industry when writing blog posts, since this is the most common method used to update website content.

The number one way to drive people to your website is through pertinent and useful information. The days of buying back links and bogus code are long gone. In fact, those practices can get you blacklisted. If through your content you educate your audience and become known as an expert in the industry, then when they’re ready to buy, you’ll be the first company that comes to mind. An optimized website will help them to find you, but it’s your expertise that will convert the visit to a sale.

Photo credit: katerha  http://flic.kr/p/7WoYxX

 

Filed Under: Beth's Posts, Search Engine Optimization (SEO), Tools & Tips

How to Use the Google Keywords Tool

October 12, 2012 Beth Devine

You’ve been working on great content, linking up your social media, and including photos and videos. Now what? Time to tweak your site with some simple keyword research.

Find the right keywords for your blog posts

The Google Keyword Tool, originally created for ad campaign strategy, serves as a free and easy way to search for the best keywords for your blog post.  Give your blog improved search engine ranking by first doing a quick search.

Improve SEO with Keywords Search Terms

How do you choose the best keywords to use? Begin with terms you want to use in your blog post. Include short phrases, using different variations to see what your search generates.

Don’t be surprised to find that the terms you were considering do not show the best results. For example, if you were considering writing about cat memes, you would quickly figure out that the popular search terms center around pictures, pics, and captions.

Turns out not everyone knows what a meme is.

Your Keyword Choices Might Change

By playing around with the various options, you learn more about your keyword selection. By clicking “Only show ideas closely related to my search terms,” your results will greatly differ. Try both ways to see the best results.

When trying a “cat memes” keyword search, the search needs to be broad for any results. For the term “cat pictures,” the search must be narrowed to eliminate irrelevant keyword results.

For the “Sorted by” option, select “Competition” and then click on the arrow in the Competition column to sort from low to high. Look for low competition results with high monthly search results.  Concentrate on the numbers in the Local Monthly Searches column.

Clicking on a keyword idea will give you further options, including “Exclude term” or “Show more like this,” depending on its relevance. For example, the “can i has cheezburger” result, which turns out to be a website URL, might not be at the top of my keyword choice list for a cat memes blog. (But not to fear, there’s even an iTunes mobile app for this handy-dandy resource.)

The things you learn while doing a Google keywords search are not to be scoffed upon.

Remember to Use Your Chosen Keywords Selectively

Once you have your keywords, plug them into your blog post title, headline, and text. Add some tags using the variations that showed high monthly search numbers with low competition. Don’t over do it. You aren’t writing for search engines. It’s the quality that counts.

You can create a Google AdWords account using your Gmail or other Google account information. You are not required to pay for or begin an ad campaign. This eliminates the need to enter captcha information for each search.

Once you sign in, check to be sure you are looking under the “Keyword ideas” tab and not “Ad group ideas.”  It’s easy to miss.

With a little practice, you will become a keyword-tool-searching fanatic.

Filed Under: Kacee's Posts, Search Engine Optimization (SEO), Tools & Tips

Why You Should Use Google+

August 9, 2012 Beth Devine

Experiment with my own blog. Results were sooner than 44 minutes, but I was too surprised to think to take a screenshot right away.[/caption

Having just tried a little experiment to determine how effective all this Google+ hype is – they were all advocating it at the CT Business Expo – I am left stunned.

Google+ Really Does Help Your SEO

There’s so much more to learn (*vast understatement*), but here’s the scoop to get you started with your Google+ profile and improved SEO.

The content you share on Google+ can show up in minutes in a search listing. When the right search terms are used and the user is signed in to Google+, it could even be on the first page.

Optimize Your Headline

Google grabs the first 70 characters of your post’s first line, so make it count with a catchy headline.

Choose words that will reflect well in a search and put asterisks around them. The asterisks won’t show up in the post.

Write a Compelling First Sentence

The first 160 characters becomes your attention-grabbing listing description. This is your chance to keep your readers long enough for them to decide to click through. Learn from David Sedaris on how to craft seductive first-liners.

Link Your Blog/Website to Google+

This can’t hurt your SEO, even if the results are as yet unclear. This link should influence searches inside Google+. Here’s a walk through the steps with some good visuals.

Display a Link to Your Google+ Profile From Your Website

You can either use a plug-in method to create a widget, or you can make a social icon button like the ones you made before. WordPress shows you both ways here.

Verify Authorship

This will help you get more followers, which will in turn help readers discover your other content on the web, and will ultimately help users to find high quality internet content. Join the club now while it’s still rather new, and you will stand out even more.

Get More Followers

The more followers you get, the better the search results. This key point can’t be overlooked: Your posts directly affect your followers’ searches on Google+.

The screenshot here is on page one, but when the same terms were searched when not on Google+ as a follower, the results were buried. I gave up after page 70.

I seriously need to add followers. Let’s get out there and add ’em!

Miscellaneous tip: When posting on Google+, use hashtags where applicable. Like Twitter, themes are being generated which can add to your exposure. Where possible, include #cutenessoverload for maximum awwwww effect.

Google+ gives you immediate, front-load airtime, a built-in mugshot, and a direct link to your webpage. Content marketers are quickly realizing the benefits.

It won’t be a ghost town for long.

Filed Under: Kacee's Posts, Search Engine Optimization (SEO), Tools & Tips

Thank you Google and Bing for validating my SEO viewpoint

March 21, 2012 Beth Devine

SEO VoodooFor several years now, I’ve rebelled against SEO Voodoo.

What I mean by SEO Voodoo is the process of hyper-focusing on optimizing your website to the detriment of building a good website.  Folks get so caught up in the SEO hype—keywords, link building and so on that they forget that good content will cause people to naturally link to your website and will include the keywords that apply to your material.

Instead,  I’ve promoted the concept that a well-designed website with well-crafted, informative content is a far better investment than spending time and money on voodoo search engine optimization.  At times, I’ve had clients look at me as if I had two heads. Sadly, in some cases they’ve gone out and hired someone else to do the voodoo.

That’s not to say that I dismiss SEO concepts.  I employ practical SEO principles as I build and maintain  websites. I believe in classic html SEO practices like creating relevant unique page titles, using heading tags to highlight topics of the website,  and I believe in cross-promoting your business and website online with social media sites and e-mail marketing.  As a practice I create 301 redirects if I redesign a site and the urls change.

But I’ve never bought  into the practices of “guaranteed” SEO tactics — you know — things like cramming keywords into your content, artificially creating links and some of the other crazy ideas the SEO specialists recommend to my clients.

Some SEO tactics, like keyword cramming, are kind of like a guy stuffing a sock in his pants. It might entice some visitors, but they’re disappointed when they get there.

I guess I figured the search engines were smarter than that or maybe I just figured it was more important to create a website that focused on your user’s experience.  You know, spend time to create useful content that might actually sell your product or service?

It seems, Google and Bing might agree with me. Last week, Matt Cutts from Google and Duane Forrester from Bing had a conversation at SXSW about SEO.  You can listen to to their conversation here.  Among some of their points (paraphrased):

  • over-optimization is a problem that can reduce the relevancy of search results and Google is trying to solve the problem
  • if you’re not engaged socially, you’re missing the boat
  • algorithms are not static—many variables affect search results
  • search engines try to do what’s best for their constituents – the searchers
  • spend less  time on building artificial links and more time on creating news or content that other sources will pick up
  • instead of trying to beat your competitors at the SEO game, offer more compelling content than your competitors
  • don’t buy links, instead:
    1. work on social media
    2. on becoming an authority in your industry
    3. if someone is doing an article on you, ask for a link

So take the advise of some of the search engine pros and focus on creating good content for your website; it may serve you better than SEO voodoo.

Related blog posts:

  • SEO is Not a Silver Bullet to Sales
  • Three web design mistakes that can hurt SEO
  • Clean up incoming website links after redesign

 

 

Filed Under: Carolyn's Posts, Search Engine Optimization (SEO), Tools & Tips

SEO is Not a Silver Bullet to Sales

November 2, 2011 Beth Devine

This morning I came across a post offering the top things not to do when optimizing your site for Google search.  See “Search engine optimization Elite Review On Google Prime ten NoNo’s”  The points are all valid and a well optimized site should follow all the rules if they want to have their site rank as high as possible.  The problem I see with many customers is their laser-sharp focus on getting a good search engine rank  while neglecting other marketing and possibly even the website itself.

This hyper-focus may have been enhanced by the glut of SEO experts telling people how vital SEO is to their success.  But, web site owners would be wise to remember that the only thing good SEO will do is have your site show up in a site search.  It’s not a silver bullet to sales.  It will only improve the odds or bringing customers to your website.  After that it’s up to you and your website to impress potential customers with amazing content–content that’s current, clear, accurate, informative, and attractively designed.

So while you’re reviewing SEO strategies (because I’m not discounting the effectiveness of a well-optimized site at getting people to the door) don’t forget to review your website.  The stuff that customer’s actually see is as important as a good SEO strategy.   Here’s a brief checklist of things you should be looking at:

  1. Is it clear (to the layperson) within seconds of landing on any page in your website what you’re selling?
  2. Is your phone number visible? On every page?
  3. Do you give people a reason to call you?  Do you clearly state benefits of doing business with you?
  4. Is your navigation easy to follow?
  5. Are your markets clearing defined.  Do you provide market specific content for different market segments?
  6. Do you update your content with current information?
  7. Does your site design look professional?  Does it look current or dated?  Does it show well on mobile devices?
  8. Is your site design (colors, typography, logos, images)  consistent with your brand?
  9. If you have a shopping cart, is the cart secure? Are products clearly displayed and identified?
  10. Are customer service policies, shipping methods, return policies, privacy policies in place.
  11. Do you provide a physical location and multiple ways for people to contact you?
  12. Are you using social media sites, like Facebook, Twitter, LinkedIn and others that are appropriate for your markets?

Always focus on building a website that benefits your clients and potential clients.  If you keep that in mind as you optimize your site and your content you may find that customers are not only finding you, but they’re also buying from you.  And that’s really the ultimate goal isn’t it?

Filed Under: Carolyn's Posts, Internet Marketing 101, Search Engine Optimization (SEO), Tips for a good website, Tools & Tips

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