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Search Results for: how to add social icon

How to Add Social Icons to Your Website

June 14, 2012 Beth Devine

If you have never worked with HTML code before, do not let this deter you! If I can do it, then so can you. Hopefully, this exercise will help you avoid the errors I made, and your website will find itself proudly displaying your choice of “social buttons.” You will become intimate with “widgets” in the process. (No, we’re not talking about those nasty little insects you find crawling beneath flowerpots.)

It’s All About Social Connections

Where are the social buttons on this site?

By adding social icons to your site, you will create links that allow your readers to find your social profiles and easily share your content with their followers and friends on social networks. Make it easy for your readers to connect with you!

Step 1.  Choose the Icons You Like and Download Them

First, the fun part – you get to pick which social icons you want for your site. Here are some creative options to select from:

http://smileyhelper.com/inspiration/30-most-creative-social-network-icons

http://blog.psprint.com/designing/5-free-icon-sets/

When downloading and saving them to your computer, be sure to check and provide a link back if required, just like with using free photos and providing proper attribution.

Step 2.  Upload the Icons to Your Website or Blog

After logging in to your WordPress site, go to “Media” and “Add New” in the left column. Next click the “Select Files” button under the “Upload New Media.”

You will see a window open with the social icons you just downloaded. Select the ones you want (hold the control key down and click on each one if choosing more than one), then click “Open” to upload them. A confirmation that they’ve uploaded will appear.

Step 3.  Get the URL for Each Icon Image

Now you need to get the URL for each of these images. Click the “Show” link to the right of each image. Find the URL and copy the entire field. For easy retrieval, you’ll need to copy and paste them onto wordpad or notepad. I used Apple’s “stickies.” Repeat for each image.

I used the vintage icons for my own blog, so here’s what my twitter icon URL looks like: http://angelsr4u.com/wp-content/uploads/2012/05/twitter.png.

Step 4.  Make a New Text Widget to Hold Your Social Icons

Click on “Appearance” in the left menu in WordPress and then click “Widgets.” Next, find the “Text” widget and drag it over to the right side bar where you want your social icons to show up on your site. For example, on my personal blog my “Text” widget is above my “Recent Comments” but below my “Recent Posts.” You can drag and move any of these around whenever you want to change their order.

Click on the little arrow to enlarge the “Text” box. Here is where you’ll add your HTML code from your profile links (Facebook, Twitter, Pinterest, etc.), as well as the social icon images you chose. Give your widget a title; I wrote “Connect With Me.” This will show up on your site as a heading over your social buttons.

Now add your code into the “Text” box (copy and paste this):

<a href=”LINK”><img src=”IMAGE URL” border=”0″?></a>

IMPORTANT NOTE: Sometimes when you copy and paste the code, the quotations marks will change from straight quotes into curly (fancy) quotes. There are a total of six quotation marks, so if one changes, they all will. Check and see and make the correction so the code works!

Step 5.  Copy and Paste Your LINK and IMAGE URL

Where the word LINK is, you will paste the link to your profile, like this:

<a href=”http://twitter.com/KaCeeAngels”><img src=”IMAGE URL” border=”0″?></a>

Where the words IMAGE URL are, you will paste the URL to your social icon that you just uploaded, like this:

<a href=”http://twitter.com/KaCeeAngels”><img src=”http://angelsr4u.com/wp-content/uploads/2012/05/twitter.png” border=”0″?></a>

Repeat this for each social icon you want on your site. Your code will run together; just be sure the </a> is at the end of every individual icon image code, just like the example above. It says to end the link after that image.

Now Your Site Has Some Social Charisma

Click the save button and look on your site to see your sidebar widget with your new social icon buttons.

*If for some reason they are not there, here’s a list of things I found to check:

  • There are three sets of quotation marks. One set goes around the “LINK,” one around the “URL IMAGE,” and one around the “0” (zero) near the end. Be sure they are all present and uncurled.
  • Don’t keep the words “LINK” or “URL IMAGE.” They are to be replaced with the appropriate links which you copied and pasted.
  • Each social icon code begins with <a href=. Each ends with border=”0″?></a>.
  • Go to your social networking website to copy and paste the correct code for the “LINK.”
  • Your Facebook URL “LINK” will look like this: http://facebook.com/YourName. (Insert your name)
  • There is a space before the word border in the code.
  • There are no spaces after the end of each image icon code and the start of the next.
  • The only other space in the code is at the beginning, between the <a and the href.

*Yes, I admit, I had to correct all of these. My son would happily inform you that I am a true computer noob.

Note: The easiest option is to install a plugin like Cute Profiles or Follow Me.  You can install this from the “Plugins” then “Add New” link in WordPress. However, you won’t be able to choose from the plethora of nifty icons available online.

 

Photo credit: Mr. Think Tank, Flickr Creative Commons

 

 

 

Filed Under: Kacee's Posts, Tools & Tips

Are You Being a Bore On Social Media?

February 12, 2016 Beth Devine

free image resourcesSocial media is a fickle place. There is no room for a boring business. Platforms keep changing features and formats, and you’re competing for the attention of followers who are on multiple social sites, as well as with the 89% of other businesses who are active on social media.

Short attention spans and the growing competition, plus the accelerating demand for optimising your social media presence add up to a frenetic need for un-boring content. It’s crucial for businesses to avoid the stamp of “BORing,” spoken like only the bumbling Homer Simpson can.

Because when you’re a huge bore on social media, the only thing you’ll attract is the unfollow button.

One critical area to focus on is images. Here are some desperately needed image resources for fueling engagement and getting attention on social media. If you’re posting text without image content, then you might as well post computer code and hope a programmer out there is watching.

Give Your Images a Boost With These Free Resources

Free images with simple creative common license information is your solution for finding attractive visuals. No worrying about improper image use coming to haunt you one day with licensing nightmares and legal fines.

I’ve written about great free sources before, and even more free sources, and here are a few additional winners to give your online content a boost.

Albumarium

Don’t think aquarium or aluminum, think album upon album, and you’ve zeroed in on this catchy title and free image site. All the images are organized into albums, so there’s no specific photo search, just a like grouping by theme.

This is a useful tool when you find yourself looking for a group of photos with identical themes or settings, or photos taken by the same photographer for a uniform feel. This free photo site will allow you to share images under the CC 2.0 license, making attribution necessary, but it’s always a gracious gesture even if not required whenever the artist is known.

Free Images

Yes, this is an actual site, with nearly 400,000 free photos and images to use as you wish, with only minor restrictions. See their license agreement for the full scoop.

This charitable phenomenon of stoking creatives with free images probably began long before Free Images got their footing, but I dare say they were one of the first. Enjoy the fruits, and if you’re dabbling in the photo-shooting arean, don’t be stingy. Share your bounty here.

Good Free Photos

This is exactly what you will find on this site. Good free photos to enhance your social media posts and give you new stunning landscape photos, most of which are located in the United States album.

Be sure to check out the textures album for some great background ideas for your images, all free to use on the public domain. It’s going to be a party on your platform with these freebies.

Kaboompics

Don’t blame me when your image euphoria reaches its zenith. Blame Kaboompics and its brainchild creator and photographer Karolina Grabowska. She’s responsible for all the downloading photo-fun and creating you’ll have, because there’s nothing that screams free and beautiful all at the same time like this photo site.

So have at it, and don’t hesitate to report the lack of cats. It’s the one sad affair this site is having and it must end now.

Upicm

“Free pics, no tricks” on this site, and you won’t be disappointed in the vast array of offerings. While there isn’t a search option, there are many categories to choose from, including some unusual delights, such as graffiti, doors, memes, and icons, logos and buttons.

They say you can use their pictures on anything, from books and posters to album covers and products, and even your toenails are open for business. But don’t stop there. I’m sure you can outdo them with application ideas. Just don’t let on that I encouraged you.

Re:splashed

At 963 images and counting, Re:splash is a fabulous collection of free, high-def images from Crew, the same marketing team who does Unsplash, another free photo source. Apparently they’ve got a lot of free photos on their hands.

The search function is based on photo tags, and the growing collection features some of the most fascinating photography you’ll lay eyes on this side of the web. Get in the mood for something brilliant with their high-reaching, moody shots, and give your content something to shout about.

Google Advanced Image Search

Generally speaking, you do not want to find your images with a Google image search. However, most people aren’t aware of a custom image search feature on Google. The trick is to follow your Google search with a couple more clicks.

Once you enter your search words, click on the “search tools” drop down, followed by “usage rights.” Then click on “labelled for reuse with modification” so your image search will only include those that you can use for free, commercial use. For each image, check for any other usage restrictions, such as attribution requirements.

There you go. You’ve just uncovered Google’s little free image secret.

Public Domain Images

Get to the search function by clicking on weekly images, then peruse the archives of images hand-picked by a husband and wife team. They wanted to see a public domain collection of high quality images on a site that is clean and image-focused, so they built this resource just for you.  

See what’s for offer here and find some unexpected entertainment in the stories posted with some of the images, such as their surprise encounter with terrorists in Chicago that turned out to be the Transformer filmmaking shoot. You definitely won’t find boring here.

Stay tuned and get more ways to avoid boring on social media in the next post. I hope you’re up for it, because no one aspires to boring, not even politicians.

Filed Under: Kacee's Posts, Social Media, Tools & Tips

Best WordPress Plugins for SEO, Backup, and Social Media Sharing

January 19, 2013 Beth Devine

Best SEO Social Media Sharing Backup plugins
Need help choosing your WordPress plugins?

Want to get your website running at its peak SEO form, without data-loss worries, and suited up for social media sharing?Read on for the best WordPress plugins for data backup, search engine optimization, and social media sharing buttons.

WordPress Backups

Your WordPress plugin repertory wouldn’t be complete without a plugin that gives your website a safety net backup. Because your WordPress database holds every post, page, media, comment, and link you have on your website, a solid system for restoring things in the event of uncontrollable loss is prudent.

With WordPress backup plugins, you can schedule automatic backups and store your backups in a remote location. In the event of a hardware or disk failure, the digital graveyard does not have to be the final resting place for your website.

Many free WordPress Backup options are available. Here are the top mentions: WordPress Backup to Dropbox, BackWPup, BackupWordPress, and Online Backup for WordPress. They are all very similar and are worth a quick comparison in description. Remember to note the rating, number of downloads, and the compatibility with your version of WordPress when comparing.

The top premium choices include Backup Buddy for a minimum of $75/year (covers two sites) and Vaultpress for $15/month basic service. If your budget permits, these are among the most recommended backup systems available.

Search Engine Optimization

All-in-One SEO

When you use SEO (search engine optimization), you’re improving your website’s visibility in search engines such as Google and Safari by customizing your posts and pages with a few clicks.

With All-in-One SEO, you can optimize your keywords, titles, descriptions, and meta tags for all posts and pages. WordPress creates default title tags and snippets – the preview of each post as seen by users when searching – but these aren’t always going to increase your visibility in search engines, which is why you need an SEO plugin.

WordPress SEO by Yoast

Another plugin option for easy SEO help is WordPress SEO by Yoast. The features include writing specific, targeted keywords and descriptions as well as many other SEO enhancements (even more than All-in-One SEO).

You’re improving your content for SEO when you take a few extra minutes to choose a focus keyword and apply it to the various areas Yoast guides you through. After you’ve finished with the general tab, click on the page analysis tab for more tips on how to improve your content for search engines.

WordPress Plugins

The debate continues on which is better, Yoast or All-in-One. So far, Yoast is the winner. If you already have All-in-One SEO and wish to change to Yoast, go here.

Social Media Plugins

Share Buttons by Lockerz

There are a number of ways to create media sharing on your website, and Share Buttons by Lockerz is one of the best. You can share, bookmark, and email your posts and pages using over 100 social media sites.

The newest addition is the Pinterest Pin It Button, adding to the Facebook Like Button, Twitter Tweet Button, Google+ Share Button, and Google +1 Button. The customizable Smart Menu even puts the services most used at the top of the menu, depending on the browsing history of each user.

If you go to the bottom of this post and hover your cursor over the Lockerz Share/Save box, a drop-down menu appears with the other services Web Savvy Marketers has for sharing, including the handy email tab. Check out the Share Button Demo on Lockerz to see what else this plugin can do.

Social Media Widget

Another popular media sharing plugin with icons for all the notable services, as well as an option to create six of your own media links. The added bonus is its icons come in three sizes, four styles, and four animations.

This is extremely easy to use and allows you to add a colorful and personal touch to your social media sharing. The Twitter icon doesn’t show as updated, because the screenshot still shows the old Twitter version.

Slick Social Share Buttons

Your choice for a social sharing plugin that takes up little website space and looks super-slick with its optional floating effect. The social media buttons are limited to the most-used services, includes the Pinterest Pin It Button, and has a useful social statistics admin page, showing the summaries of all your social metrics.

The most critical plugins you will use on your WordPress site involve backup security, SEO, and social media sharing. Take the time now to choose the plugins which best suit your website needs.

Flickr photo courtesy of angel n.

 

 

Filed Under: Kacee's Posts, Tools & Tips

Why You Should Use Google+

August 9, 2012 Beth Devine

Experiment with my own blog. Results were sooner than 44 minutes, but I was too surprised to think to take a screenshot right away.[/caption

Having just tried a little experiment to determine how effective all this Google+ hype is – they were all advocating it at the CT Business Expo – I am left stunned.

Google+ Really Does Help Your SEO

There’s so much more to learn (*vast understatement*), but here’s the scoop to get you started with your Google+ profile and improved SEO.

The content you share on Google+ can show up in minutes in a search listing. When the right search terms are used and the user is signed in to Google+, it could even be on the first page.

Optimize Your Headline

Google grabs the first 70 characters of your post’s first line, so make it count with a catchy headline.

Choose words that will reflect well in a search and put asterisks around them. The asterisks won’t show up in the post.

Write a Compelling First Sentence

The first 160 characters becomes your attention-grabbing listing description. This is your chance to keep your readers long enough for them to decide to click through. Learn from David Sedaris on how to craft seductive first-liners.

Link Your Blog/Website to Google+

This can’t hurt your SEO, even if the results are as yet unclear. This link should influence searches inside Google+. Here’s a walk through the steps with some good visuals.

Display a Link to Your Google+ Profile From Your Website

You can either use a plug-in method to create a widget, or you can make a social icon button like the ones you made before. WordPress shows you both ways here.

Verify Authorship

This will help you get more followers, which will in turn help readers discover your other content on the web, and will ultimately help users to find high quality internet content. Join the club now while it’s still rather new, and you will stand out even more.

Get More Followers

The more followers you get, the better the search results. This key point can’t be overlooked: Your posts directly affect your followers’ searches on Google+.

The screenshot here is on page one, but when the same terms were searched when not on Google+ as a follower, the results were buried. I gave up after page 70.

I seriously need to add followers. Let’s get out there and add ’em!

Miscellaneous tip: When posting on Google+, use hashtags where applicable. Like Twitter, themes are being generated which can add to your exposure. Where possible, include #cutenessoverload for maximum awwwww effect.

Google+ gives you immediate, front-load airtime, a built-in mugshot, and a direct link to your webpage. Content marketers are quickly realizing the benefits.

It won’t be a ghost town for long.

Filed Under: Kacee's Posts, Search Engine Optimization (SEO), Tools & Tips

How to Embed Tweets into Your WordPress Website

July 24, 2012 Beth Devine

Thanks to the easy embed option Twitter has added, you can now have more fun with interactive and social content on your website.

By copying and pasting just one line, you can post tweets right into your site. Your readers can retweet, reply, or favorite the tweet to join in on the conversation.

And you thought adding social icon buttons to your website was the cat’s meow.

 

Here’s what an embedded tweet looks like:

The Perfect Blog Post: This infographic gives a very succinct description of how to organize your blog posts. Th… http://t.co/6CEMsprN

— Web Savvy Marketers (@websavvymktrs) July 19, 2012

As you hover over the link, you will find that it’s live. You can also click on the author’s name to view their Twitter profile, or click the follow button to begin following them on Twitter. (Be sure and follow Carolyn, by the way, for some super-savvy fun.)

Give Your Readers Some Tweeting Fun

Adding tweets makes for more interesting and entertaining content, increasing the likelihood readers will stick around and play. As for photos, the tweets that have photos uploaded to pic.twitter.com are the only ones that will show up in an embedded tweet. (Note to self: Good idea to start uploading photos to Twitter’s own service for future ease of sharing.)

Let me make this as easy for you as it wasn’t for me, which is why I’m your trial-and-error blogger (not lawyer, thank God).

7 Steps to Embed a Tweet

1.  Be sure you are on your PC or Mac (i.e., don’t attempt this on your iPad.) Once you find a Tweet you want to embed, click on expand at the bottom left.

2.  Click on details on the bottom right.

3.  Now you will see Embed this Tweet on the bottom right. Click on it.

4.  Before copying the information in the dialogue box, click on the link tab in the top right. Now copy the link in the box.

5.  Paste the link where you want it, on its own line – no images inserted next to it, right into your visual (not HTML) screen in your website editor. (By editor, I mean the page where you work from.)

6.  If your pasted link tries to behave like a link – you will know this because it will be underlined – then highlight it and click on the unlink button at the top of your editing box.  (Your embedded tweet won’t appear as a reproduced tweet on the website editor screen.)

7.  Save and preview to see your successfully embedded tweet.

More Tweets to Come

Watch this blog for more Tweeting ideas, fun uses, and helpful links.

In the meantime, tweet and be happy.

 

Photo credit: ProductiveDreams

 

 

 

 

 

 

Filed Under: Kacee's Posts, Tools & Tips

What’s a Widget?

March 4, 2018 Beth Devine

Remember when a widget was a thing you called something when you couldn’t remember what to call it?

Not anymore. WordPress turned the widget into a real thing. Or is it?

I’ve found that many new WordPress users have a little trouble understanding the Widget concept and how it fits into their website.

What is a WordPress widget?

The widget is a section under Appearances where you can add content to a section of the website. Typically and historically the widget areas were designed to be used on  parts of the website that appear on many pages. Sections like the primary sidebar or the footer area are typical places where you might want to include data on many pages. Data you may want to include on many pages might be your address, a menu, e-mail sign-up form, a contact button, Social media links…you get the idea. By using a widget you only set up the data once and it appears on in multiple locations.

When you open up your Widget area under Appearance>Widgets, you’ll see something similar to that shown above, with the Available Widgets on the left side and the Widget Areas on the right. The basic concept is to pull the widget you want to use from the available Widgets into the widget area where you want the widget to display.

The Available Widgets may vary by theme or if there are plug-ins installed, but I’ve found that I use these types of widgets pretty frequently:

  1. Custom Html – used for placing code or scripts from another source (such as an email sign-up form
  2. Image – allows you to insert an image from your media library
  3. Navigation Menu – Adds a custom menu
  4. Text – Add text – handy for addresses, phones numbers, etc.
  5. Search
  6. Video
  7. Audio

I have used the Genesis framework frequently over the years so there are several Genesis specific widgets I like to use:

  1. Genesis Featured Page Advanced – allows you to pull information from a page into a widget area.
  2. Genesis Featured Posts – allows you to pull posts or post excerpts into a widget area.
  3. Simple Social Icons

The Widget Areas also vary by theme. Often when I use the Genesis framework, the theme home page is often set up using widget areas. This allows you to pull information to the home page dynamically, instead of having to update the home page when you create a new post or event. For example, the Testimonials Section and Marketing Tools and Tips From Our Blog section will update automatically if a new testimonial is added or if we add a new Featured post to our website.

So a Widget is a “do-hicky” or a “thing” that you use to put content into multiple places or to update content dynamically in multiple places. “Widget” seems like the perfect name for it.

More information about widgets 

 

Filed Under: Carolyn's Posts, Featured, Tools & Tips, Wordpress Tutorials

Emojis: Coming Soon To An Inbox Near You

June 14, 2016 Beth Devine


Apple gets emojified with emoji predictions, emojification, and three times larger emojis, among other changes coming up in their text messaging app.

When it comes to emojis, it seems you either love ‘em or you hate ‘em. If you’re in the hate ‘em camp, you’ll be glad to know you’re far from alone, although your ranks are shrinking.

When men aren’t afraid to use emojis, it’s time to take them — somewhat — seriously.

Emojis & Emoticons: What is the difference?

Emojis are the colorful images that present as cartoon-like pictures and are a standardised set of characters available on IOS, Android, Windows, and OS X.

While the meaning of each symbol is supposed to be the same, the artwork varies from platform to platform. So what presents as, say, the “grinning face with smiling eyes”, will look vastly different depending on which platform is being used.

Emoticons are the inspiration for emojis. They are the series of symbols typed from the keyboard that depict the same thing as an emoji. For example, a smiley face is typed out as :-).

Using Emojis in Your Email Subject Line

While it’s not a new idea to use emojis in text messages and social media posts, using them in email subject lines is a fast-growing, popular tactic due to the rise in emoji-friendly devices, particularly mobile devices. And as email inboxes become more and more crowded, emojis help you attract audience attention and increase open rates.

Used correctly, emojis are your ticket to communicating a message that is unique and fun. Get a fresh look and add some character to your subject lines with these colorful and inviting symbols.

  1. Always Check Before Using

Because not all browsers and email providers will display emojis, it’s important to check before using. If the emoji isn’t supported, it could appear as a box, like this: ?.

Go to Can I Emoji? for a handy online tool to check how an emoji will work based on the different browsers.

  1. Where To Find Emojis

There are 1,851 emojis characters supported by current platforms, including Unicode Version 9.0 which releases on June 21, 2016. For the list of new characters that are included, go to Emojipedia and click on each one to see how it will look on the different platforms.

Go to getemoji.com and copy and paste emojis to your heart’s content.

  1. Don’t Make the Mistake of Overuse

Although they are understandably difficult to resist, don’t overuse them in your email marketing. Select an ideal reason for using an emoji in your subject line and use sparingly.

There is no such thing as too many emojis when you’re a social media-addicted teen, but for brands, moderation is key.

  1. Always Ask, “Is It Relevant?”

Before using an emoji, consider the message the emoji communicates, your target market, and your brand image. Check the emoji for its rendering across platforms as well as for any communication problems.

If you find the emoji in question works well, then it’s good to go.

  1. Get Your Emoji On

The best way to stand out from packed inboxes is with visual email subject lines, which, by the way, will be shorter thanks to emoji characters because saying it with a picture means using less words. You’ll be increasing brand awareness by showing your fun side before your email gets opened.

And even if your email isn’t opened, the subject line sends a message by communicating with an emoji. You’re still making contact and reinforcing your relationship with eye-catching visuals that say “Look at me!” 

  1. Less Is More

By taking the typical 40 to 60 character length of subject lines and inserting an emoji — typically at the beginning or end — you’re sending an invitation that communicates more with less. Visuals offer more potential for engagement when tied to complementary text.

Be careful when inserting an emoji for a word if there’s any chance of misconstruing its meaning. You don’t want your audience to have to guess what you’re trying to say, unlike the latest phenomenon of “guess this movie” using only emojis.

Test your emoji-reading skills here to see how well you do. If you think that’s a bit over-emojied, then how about Sony’s The Emoji Movie? It’s based entirely on emojis and takes place inside a smartphone. 

If you’re still thinking emojis aren’t for you, that’s fine. You’re probably right. But here’s an infographic in case you need more convincing.

For a concise round-up of how to use emojis in your email marketing, look below for “The Ultimate Guide to Using Emojis in Email Marketing” from Marketing Cloud.

The Ultimate Guide to Using Emojis in Email Marketing
Get the embed code for this awesome guide to using emojis in your email marketing at Salesforce Marketing Cloud .

Filed Under: Email marketing, Featured, Kacee's Posts, Marketing, Tools & Tips

Have Fun With GIFs In Your Marketing

April 15, 2016 Beth Devine

Have fun with GIFsIt all started with emoticons. Then it was online memes. Today, GIFs are more than corny banner ads or headache-inducing social avatars.  The animated GIF is a common staple seen across social media, blogs, and websites.

Like video, GIFs are visual eye candy that will grab your audience’s attention, but their format is short and sweet, only about five to fifteen seconds long. They can be a series of still images or a short video clip that plays over and over again.

They don’t (usually) have audio, giving GIF’s a retro appeal with their silent film feel. Besides, there’s something annoying about repeatedly hearing the same sound, whereas we can watch something many times over without the same aversion.

Images invoke emotional responses, break language barriers, explain complicated ideas, and prompt imagination — all at a glance. Make them come alive with GIFs and you’ve got a riveting story in motion.

Marketers have jumped on the official GIF bandwagon with new ways to use them for stand-out content that delivers its message fast. Why use words alone when a GIF can – literally – stand up and do a jig for you?

5 Ways To Use GIFs In Your Marketing

1. Social Media

Facebook joined the ranks of platforms that support GIFs, along with with Pinterest, Instagram, Tumblr, Twitter, and Google+. Because images generate more likes, reactions, and shares than plain text, posting GIFs makes your content more clickable and increases engagement.

So what are you waiting for? Now that you can easily add a GIF to social media updates, the internet relies even less on words. Why say anything with words when a moving image says it so much better?

2. Blog posts

Why settle for static images when you can boost your blog with GIF-appeal? Follow suit with sites like BuzzFeed and Unbounce and make your posts jump off the page with an occasional GIF.

GIFs give your audience an immediate message. Compared to asking your audience to click on a link or watch a video (which they might not even do), a well-timed GIF doesn’t require asking for anything.

3. Free Ebooks and Whitepapers

Creative use of GIFs can change boring static ebook images into looping graphics of relevant text, charts, and quotes. Spice up your offerings with captivating GIFs instead of settling for the same old inert images.

4. Announce New Features

Anytime you have something new to shout about, whether it’s new software, a new service, or a new product, GIFs are a way to call attention from the rooftops of your corner of the internet. Their instantaneous nature make them effective attention-grabbers.

Attach them to your newsletter, send in an email, or include them on a landing page, in your “About Us” page, or on your home page. They take up less place than posting a series of single static images. 

5. Describe How To Do Things

Have you ever tried to explain something in text but were unable to keep it short and simple with just words? Try making a GIF to describe how you did it.

Whether it’s how you manage your files, a step in your software solution, how to do a quick install, or any quick fix. Think of ways to highlight a key function or feature, such as a series of GIFs demonstrating a short tutorial or illustrating the steps to a process. The sky’s the limit with what you can record into a GIF.

Look for how to make GIFs in the next post.

Filed Under: Featured, Kacee's Posts, Marketing, Tips for a good website, Tools & Tips

More Free Image Sources You’ve Never Heard Of

September 9, 2015 Beth Devine

you've never heard ofSearching for little known, free image sources proved to be so fun I found you more. More visuals to make your online work pop out. More exciting ways to enhance your blog posts, eblasts, memes, infographics, social media shares, and all your other visual content marketing.

These sources give you free images under a form of Creative Commons licensing. Check each site before you use their images to make sure you’re following correct operating procedure. This way everyone’s happy in image-use land.

Give each title a click to discover what’s new. I don’t promise you loads of cute cat images, but I bet you’ll find a free image source you’ve never heard of before. If you don’t, I owe you a cat photo.

Tookapic

Tookapic offers both free and premium stock photos. You can filter by “free photos” which gives you the CCO licensed photos. They prefer dogs, but the Tookapic blog offers advice on photography, including Tips and Tricks, Photography 101, Tutorials, and Photo Ideas. So you can go right ahead and take photos of cats with all your newly acquired wisdom.

Snapwire Snaps

Get seven free photos every seven days. Photos are public domain and free from copyright restrictions. Download their collection by the week, currently showing week one through sixty, or do a quick search and see what pops up.

 

Jay Mantri

Beautiful landscapes and close-ups for your free, do-anything use. Check out his archive and see for yourself. Sign up for seven new free images each week and get something perfect for your creative efforts.

IM Free

Their collection features unusual categories such as BW (black and white), ambient, and icons, as well as the more typical fare of nature, business, and health. All the images are free and for commercial use. Some require attribution, so be sure to check before using. You can also build a website if you feel the urge.

Negative Space

Negative Space adds twenty photos each week that you can sort by color, copy space position, and fourteen categories, something not all sites offer that dish out weekly updates. All photos are under the CCO Creative Commons license, so you can use them commercially and no attribution is required. No cats to be found, the one negative about Negative Space.

PicJumbo

Get new free photos delivered to your inbox for commercial and personal use. New photos added daily from a variety of categories, including sunlight, Christmas, and abstract. PicJumbo says attribution is greatly appreciated. 2,108,672 photos since it started in November of 2013, and not a single cat image. Sigh.

Wellcome Images

You can now get ancient manuscripts, etchings by famous artists, and early photography and advertisements in free, high-resolution format from over 100,000 images available through the Wellcome Images collection. Most images are released under the Creative Commons Attribution (CC-BY) license so you can use them free of charge for both personal and commercial use, with acknowledgement to Wellcome Library.

Whether you want to dabble in the morose with images of hysteric and epileptic patients from the Salpêtrière Hospital, or you’re interested in 1887 studies of motion, or a 1384 Persian horoscope, you’re bound to find something unusual and obscure in this historical collection.

Wylio

The word “wylio” is Welsh for “to look at” or “watch.” Thanks to Wylio, you can look at their compilation of photos collected from Flickr, all easily searchable under the Creative Commons Attribution license. They not only curate awesome photos for you, they also give you a free re-sizer, code embedder, and credit builder to use.

Choose your image, select a size slider to set your dimensions, then choose an embed code to automatically upload your photo within a responsive design like WordPress. Wylio generates the embed code, you just add the attribution. All this from “a lean, scrappy, bootstrapping web start-up, located in the small town of Dayton, Tennessee.”

And they have cats, loads of ’em.

Magdeleine

Magdeleine has both CCO public domain and attribution-required licenses, with images easily sortable by both categories. Each curated image displays its license by either hovering the cursor over the image, or with a license stamp in the upper right corner.

You can also sort by eight other categories, the most hits coming from nature, objects, and people. If you’re looking for a color to highlight, you can also search by thirteen color categories.

If you’ve discovered at least one free image source you’ve never heard of with this post or my last post, then I’ve done my job. If not, then you’re spending far too much time online. Or you’re a fellow cat-enthusiast who’s hoping I’ll send you that cat photo I promised.

Image credit: My photo of Longwood Gardens, PA, resident summer house cat, who clearly owns the place.

Filed Under: Featured, Kacee's Posts, Tools & Tips

What is RSS Feed and Why Do You Need It?

May 14, 2015 Beth Devine

what is RSSAre you ready to change the way you read information on the World Wide Web? The internet is like a massive library with books strewn all over the place. So much free information and entertainment available without having to get out of your chair, but how do you keep track of the things you want to follow?

As it turns out, it’s rather simple. If you like getting daily or weekly updates on certain topics, want to see it organized, enjoy following your favorite sites, and want it all in one convenient place, then you need RSS feed.

RSS is Rich Site Summary, or Really Simple Syndication, and it has the ability to inform you with real, personally selected, continually updated news. In comparison to what social media offers, this is an improvement over random, not tailored to your needs, late-arriving, often false news delivery.

RSS feed takes the websites you choose to follow and distills the information down to the most important parts. The feed from your favorite sites are automatically updated and republished in one place for efficient reading without ever having to visit them.

RSS Feed Is Better Than Bookmarks

Many of you probably bookmark sites for later referral. This is a problem for several reasons:

  • You have to manually return to the site for updates.
  • When sites don’t update frequently, you’ll keep seeing the same old information.
  • You might miss information when a site updates frequently because you forget to check your bookmarks.
  • It’s a complicated process when you try to keep track of multiple sites at once.
  • You’re doing all the work surfing the web through your numerous bookmarking and  link clicking.

Who Publishes RSS Feeds?

Most websites and blogs publish RSS feeds, including magazines, news sites, stores such as Amazon and iTunes, and podcasts. You will often see a link with a picture, one of the universal feed icons labelled “RSS,” “XML,” “Subscribe,” or “Atom.” These are all ways for you to subscribe to a site’s content through an RSS feed.

The most common feed icon is a little orange button with a dot and two downward-curving bars. This tells you that this site’s feed is freely available.

What Are Some Ways RSS Feed Will Rock My Web Experience?

RSS feeds can help you in a number of ways:

  • Unclutter your email inbox by storing website updates in your RSS feed reader. Read them (or not) at your convenience.
  • Unsubscribe or subscribe to email lists without having to ever give your email address away.
  • Save time and stay informed on the latest updates without having to visit all your favorites sites.
  • Save your favorite sites and stories without having to worry about losing or forgetting the web address.
  • Read a whole lot of blogs and articles in record time by scanning through all the headlines and selecting what you want to read, all organized in one handy location.
  • Eliminate the distraction of advertisements on a site by sticking to the content only on your RSS feed.

How do I read RSS feeds?

The way to read your RSS feeds is through RSS feed readers. These are websites that allow you to subscribe to selected blogs and articles by signing up for an account. Many excellent RSS feed readers are free and involve two components. The RSS feed and the RSS feed reader or aggregator.

The feed reader is the feed reading application, or news aggregator, and there are many different options. There are five categories of feed readers, depending on how you want to read your feeds:

Web-based Feed Readers

If you prefer to read all your articles from a browser, without any set-up hassles, this is the easiest and most flexible choice.  Feedly, Digg, and Feedreader are popular web-based reader sites and are accessible from any computer with internet.

Desktop Feed Readers

Desktop feed readers let you read your feeds separate from your browser by installing them into your computer. Examples aren’t easy to find, probably because web-based RSS feeds are taking over, but I found two that haven’t been discontinued: NetNewsWire for the Mac and Straw for Linux.

Built-In Browser Feed Readers

It appears that these are disappearing fast, whereas many different apps are cropping up that you can download for a built-in feed reader. Opera still has a version as a browser, and many search engines offer a “My” site homepage with the ability for a limited RSS feed, such as Google, MSN, Yahoo, and AOL.

Email-Based Feed Readers

You’ve probably heard of Google alerts, an email-based feed reader. If you’re set on following your chosen topics via email, this is the way to go. There is also a Chrome extension called RSS Feed Reader and an application for Windows and Mac OS X called Feed Notifier. This option notifies you of a new item in your subscribed feed with a pop-up display on your desktop instead of in your email.

Mobile Device Feed Readers 

These are growing in popularity and are available with Yahoo, Google, AOL, and Apple, all designed for on-the-go reading and keeping you connected to the information you want, wherever you go.

Stay tuned for more on the online RSS feed readers and how they rate.

Filed Under: Featured, Kacee's Posts, Tools & Tips

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