Can your potential customers find you when they do an Internet search? In other words, is your web site optimized for search engine indexing? Use this checklist to evaluate your web site for Search Engine Optimization (SEO).

1. Have you developed a key word list that contains words and phrases that describe your product or service?
2. Does each page on your web site have a keyword-rich page title that accurately describes the content on that page?
3. Does each page on your web site have a meta description tag that clearly describes the content on that page in one or two sentences?
4. Do you use keywords within the content on your pages?
5. Do you use keyword-rich alt tags for each image on every page?
6. Do you use keywords in text links on your site?
7. Do you update your site on a regular basis?
8. Do you take advantage of industry- or regional-specific on-line directories to list your business, with a link to your web site?
9. Do you use on-line PR services to submit articles related to your business that link to your web site?
10. Do you have a blog, or participate in forums, blogs or on-line business networking services like Linked In, Facebook or Plaxo?