Marketing

I frequently encounter professionals who are resistant to online social networking. It’s puzzling to me.  They’re often very social in “real life”. I don’t get it.  Is is really that scary to tap into the network of friends from around the globe? Has the separation between friends, family and business become too blurred?  Is...
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This is a common misconception about websites. Your website is like a store. If you build a store on a country road and don’t advertise, you’re not going to get much business. Oh sure, you’ll get the occasional passer-by but not much more than that. Similarly, if you create a website and put it...
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Do you believe it’s 2010?  Time really flies when you’re busy building a business. Seriously, it seems like just yesterday, we were celebrating the new millennium.  If you haven’t updated your website design in the past several years, it’s probably time to take a look at the design to see if you should incorporate...
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I know, I know, another blog about Search Engine Optimization (SEO)? Well it’s a hot topic with our clients and often an area of confusion. SEO is simply optimizing a site to ensure that it is found when doing a search on Google, Yahoo or other search engines. Now the term ensure may be...
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The internet, in it’s short history, has been a great equalizer for small businesses. Small businesses are free to put up websites that promote their business, sell their products, services and applications and are assured that their information is served to the consumer in the same way that everyone else’s content is served. It...
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This morning I received an email from one of my clients, Trevor Eissler.  Trevor’s a clever guy who is marketing a book he wrote.  The subject was “Could I ask for a few mouse clicks?” The email was addressed to friends and family and asked if they’d mind spending ten minutes to complete 3...
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I took a little field trip a couple weeks ago and attended the Hartford Business Journal‘s E-Technology Summit in South Windsor. The hot topic of the day was, not surprisingly, social media.  It’s hard for some business folks to wrap their heads around how “tweeting” and “friending” will help their business grow. I kept...
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There’s a new domain type in town and it’s different than the .com, .biz, .org and .nets domains that you probably know. The .tel domain is not attached to a website like all the others. This new top level domain (TLD) is an internet directory listing that gives you complete and easily managed control...
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Admit it. You lose contact with your ability to be creative sometimes. Or, maybe you think you’re not the creative type. Truth is – everyone’s creative. Truth is – everyone sometimes gets stuck regurgitating tired ideas that put even themselves to sleep. Here are some ways to return to the creativity to your business....
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Right up front I will admit that this article will not answer the question the title poses. But you will learn more about this business networking Web site if you keep reading. I’ve been on LinkedIn for about 15 months but had not been very active. For the next six months I’m conducting an...
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