Email still has what it takes to reach your audience. So far, nothing has managed to fully replace it. Not social media, not SMS (Short Message Service), or MMS (Multimedia Messaging Service), or any form of texting. Email began as a way to send text communications using your personal computer. For businesses, it continues to […]
Apple gets emojified with emoji predictions, emojification, and three times larger emojis, among other changes coming up in their text messaging app. When it comes to emojis, it seems you either love ‘em or you hate ‘em. If you’re in the hate ‘em camp, you’ll be glad to know you’re far from alone, although your […]
Despite the Snapchatters and Whatsappers and Instagrammers out there, there is a time and a place where emailing your online newsletter is without rival.
It’s so old school, why would anyone still use it? Hasn’t social media replaced it? Won’t people think you’re just spamming them?
Check out these 7 easy tips for improving email open rates by writing a better subject line.
A couple weeks ago, I wrote about designing an effective email marketing campaign on my cgwebhelp blog. One of the things I mentioned was not to use unnecessary click-throughs. I was being subjected to emails with obscure headlines, excessive images and the words “Click here”. That design strategy offers no incentive to click through to […]
When I read email, I typically have one finger on the delete key. Like most people, I get a lot of e-mail. And like most people, I don’t have time for games. So when designing an email marketing piece I’d advise you to avoid techniques that may slow down the email scanning processes of your […]