Creating high quality content for your business website is sharing valuable information with your customers that generates more traffic to your site. But should you hire outside help for your content marketing?
Remembering the reasons why you want to provide great, free content will help you decide how outsourcing content will work for you and your business.
7 Reasons to Use Content Marketing
Attract your audience with topics that are interesting to them
Encourage sharing among a wider audience as they share with their social media connections.
Build your network as other like-minded folk in your industry can find you and connect.
Create value with searchable solutions to your audience’s questions. People will want to seek you out for future questions and choose to follow you and what you have to offer.
Overcome objections: As your audience gets to know you and value you, your honest answers to their questions gives them a reason to move beyond their doubts and hesitations.
Build trust through continual outreach and content creation. Your audience will begin to see you as someone unique and exceptional.
End result: You will stand out from your competition.
7 Ways Outsourcing Content Works
- Attract your audience. When you outsource content, it’s critical they have a grasp of the topics you want to write about. One way to do this is to give them a list of ideas. For more in-depth structure, you could provide the writer with specifically formulated questions and answers to how the post should be written.
- Encourage sharing. Normally the writer you hire isn’t responsible for distributing the content. However, someone in-house should pay attention to metrics. By understanding which content has greater engagement, you can optimize content for future posts.
- Build your network. Growing your network is a benefit of quality content and doesn’t add any costs to what you’re investing in your content marketing approach. Increase your connections with content sharing efforts in social media.
- Create value. The added value you provide is only going to make a difference if what you’re sharing is well-written and targeted to your audience. Outsourcing content means checking out the writer’s work, seeing if their skills are what you’re looking for, and asking for references from their other customers.
- Overcome objections. Hiring a writer with whom you have a connection goes a long way in representing you. Your content creator will become an extension of you and your brand, giving your audience a reason to overcome their “yes, but” responses.
- Build trust. As important as being knowledgeable about your industry and brand, a quality writer will understand what your unique voice is and how to effectively promote you. Building trust through regular efforts to answer your customer’s questions is key to content marketing.
- Stand out from your competition. While it takes time to really get to know a brand and their niche, creating quality content on a regular basis will help you stand out from your competition. It means getting found in today’s new search engine yellow pages with quality content.
More Tips on Outsourcing Content
Bad writing isn’t good for business, so be prepared to get what you pay for when hiring a freelance writer. Hiring untried, untested writers, or writers that get paid ridiculously low amounts is a risky practice.
A good rule of thumb could be for an in-house editor to thoroughly check over all content before publishing. When you avoid hiring a full-time writer, you only pay for work that you need.
Low-quality content can destroy your brand’s image. Choose carefully and work to create a relationship with your hired writer. Someone who is passionate about writing, willing to learn your business, and equally choosy about whom they want to work with is a strong candidate for your outsourcing content needs.