If your shop floor has an aging workforce, you risk incredible knowledge walking off into the sunset. However, if they’re all newly minted machinists, they have no one to learn from and don’t yet have the experience to solve complicated problems. The real trick is finding the right balance between new talent and seasoned experience. Just like your shop floor, your marketing team should be built with intention.
Youth or Experience?
Young marketers bring something genuinely valuable to the table. They are curious, energetic, and often see new trends first – whether that’s content, platforms or digital tools. Their enthusiasm can be contagious, pushing you and your company forward in new and interesting directions. There is great value in that.
On the flip side, youth can sometimes mean impulsivity…making big changes without thinking through the consequences to the end. Or a young marketer can grab onto a trend that doesn’t fit their industry or audience and spend important budget dollars on a dud.
Experienced marketers, on the other hand, bring something that can’t be duplicated: perspective. They have seen trends come and go, watched campaigns that flopped, and seen a single email pull in more revenue than ever expected. They’ve developed the instinct to know which opportunities are worth pursuing and which ones aren’t. They know that great marketing serves your overall business goals, not quick fixes or fun side quests.
The flip side of experience, however, can be a hesitancy to try new things or always having a reason why ‘it won’t work’. The real magic happens when you create an intentional team – on where both new and experienced marketers work together. The combination brings energy and experience together to meet the goals of the organization.
The Best Combo Deal
For years, Web Savvy has partnered with clients with in-house young marketers and helped them grow into confident, capable professionals. We have worked alongside as their responsibilities expand, stepping in to handle the strategic and business-focused work so they can focus on developing their craft, whether that is copywriting, graphic design, web development or something else. Watching them grow has been one of the most rewarding parts of what we do.
When you have an in-house marketer, it is most important to pair them with a team that understands how to prioritize, evaluate options, and make decisions that align with business goals – all of which take time to learn. Web Savvy Marketers helps bridge that gap, providing the guidance and strategic support that give young professionals room to build their skills and their confidence.
Young talent is an asset worth investing in but relying on them to carry the full weight of your marketing strategy without experienced support is a risk no business should take.
If you’re looking to advance your marketing with experienced support, Web Savvy is here to help. Give us a call and let’s talk about how we can support your team.