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How to Have a Marketing Conversation With Your Customers

June 21, 2012 Beth Devine

The time to join in the conversation is now. Your customers are talking, and they’re making decisions with or without you. So what do you need to do? You already have a Faceboook page, you’re writing a blog, you’ve been Tweeting, but have you been just reacting? or genuinely listening?

This new take on having a “marketing conversation” is not a novel concept when you think of actually conversing and not merely marketing or selling. Recognizing your customer as more than an audience, but as your partner, will go a long way in determining how you interact and build a relationship.

Email me conversation heart
Flickr photo credit: idogcow

Focus on Finding Value

No longer are you focused on ROI, with a sales attitude that scares off the most devoted followers. Now you’re talking about relevant information and  immediate value, providing choices and options they want, and tailoring services to their individual needs. You will get better at what you do when your conversations lead you to a better understanding of your customers.

In case it isn’t already obvious, the single most significant attribute you must possess in your conversations with customers is authenticity. To say you “act authentic” is as much a paradox as saying “I am humble.” The only way to be authentic or humble is to be authentic or humble. Don’t filter out the negative input. Address negative feedback openly and honestly, allowing your partners a voice and, in turn, creating an avenue to build trust.

In your conversations, you are humble when you keep dialogue public and resist the temptation to continually toot your own horn. How long would you engage in a conversation with someone who blustered with self-regard?

You’re Talking With People

Relationships in business go beyond the B2B or the B2C. Think H2H, human-to-human, or P2P, peer-to-peer, and your conversations will reflect your intent to create not just a Win/Win situation, but an ongoing Learn/Learn commitment. I learn about you, you learn about me, and, ultimately, we learn from each other.

Over time the investment in true conversation creates connections, loyalty, recommendations, and sharing. Brand advocates fashion themselves from the grist of the exchange. Your social media marketing campaign rises from its digital dust as the newfound marketing conversation your customers are now empowered to have.

Don’t let the world of social media move into the new realm of true connectivity without you – your customers are already there.

 

Read about the notion of conversations – not monologues – expounded in two books: The Cluetrain Manifesto and The Intention Economy, as recommended by Duct Tape Marketing.

 

Filed Under: Kacee's Posts, Marketing, Tools & Tips

How to Add Social Icons to Your Website

June 14, 2012 Beth Devine

If you have never worked with HTML code before, do not let this deter you! If I can do it, then so can you. Hopefully, this exercise will help you avoid the errors I made, and your website will find itself proudly displaying your choice of “social buttons.” You will become intimate with “widgets” in the process. (No, we’re not talking about those nasty little insects you find crawling beneath flowerpots.)

It’s All About Social Connections

Where are the social buttons on this site?

By adding social icons to your site, you will create links that allow your readers to find your social profiles and easily share your content with their followers and friends on social networks. Make it easy for your readers to connect with you!

Step 1.  Choose the Icons You Like and Download Them

First, the fun part – you get to pick which social icons you want for your site. Here are some creative options to select from:

http://smileyhelper.com/inspiration/30-most-creative-social-network-icons

http://blog.psprint.com/designing/5-free-icon-sets/

When downloading and saving them to your computer, be sure to check and provide a link back if required, just like with using free photos and providing proper attribution.

Step 2.  Upload the Icons to Your Website or Blog

After logging in to your WordPress site, go to “Media” and “Add New” in the left column. Next click the “Select Files” button under the “Upload New Media.”

You will see a window open with the social icons you just downloaded. Select the ones you want (hold the control key down and click on each one if choosing more than one), then click “Open” to upload them. A confirmation that they’ve uploaded will appear.

Step 3.  Get the URL for Each Icon Image

Now you need to get the URL for each of these images. Click the “Show” link to the right of each image. Find the URL and copy the entire field. For easy retrieval, you’ll need to copy and paste them onto wordpad or notepad. I used Apple’s “stickies.” Repeat for each image.

I used the vintage icons for my own blog, so here’s what my twitter icon URL looks like: http://angelsr4u.com/wp-content/uploads/2012/05/twitter.png.

Step 4.  Make a New Text Widget to Hold Your Social Icons

Click on “Appearance” in the left menu in WordPress and then click “Widgets.” Next, find the “Text” widget and drag it over to the right side bar where you want your social icons to show up on your site. For example, on my personal blog my “Text” widget is above my “Recent Comments” but below my “Recent Posts.” You can drag and move any of these around whenever you want to change their order.

Click on the little arrow to enlarge the “Text” box. Here is where you’ll add your HTML code from your profile links (Facebook, Twitter, Pinterest, etc.), as well as the social icon images you chose. Give your widget a title; I wrote “Connect With Me.” This will show up on your site as a heading over your social buttons.

Now add your code into the “Text” box (copy and paste this):

<a href=”LINK”><img src=”IMAGE URL” border=”0″?></a>

IMPORTANT NOTE: Sometimes when you copy and paste the code, the quotations marks will change from straight quotes into curly (fancy) quotes. There are a total of six quotation marks, so if one changes, they all will. Check and see and make the correction so the code works!

Step 5.  Copy and Paste Your LINK and IMAGE URL

Where the word LINK is, you will paste the link to your profile, like this:

<a href=”http://twitter.com/KaCeeAngels”><img src=”IMAGE URL” border=”0″?></a>

Where the words IMAGE URL are, you will paste the URL to your social icon that you just uploaded, like this:

<a href=”http://twitter.com/KaCeeAngels”><img src=”http://angelsr4u.com/wp-content/uploads/2012/05/twitter.png” border=”0″?></a>

Repeat this for each social icon you want on your site. Your code will run together; just be sure the </a> is at the end of every individual icon image code, just like the example above. It says to end the link after that image.

Now Your Site Has Some Social Charisma

Click the save button and look on your site to see your sidebar widget with your new social icon buttons.

*If for some reason they are not there, here’s a list of things I found to check:

  • There are three sets of quotation marks. One set goes around the “LINK,” one around the “URL IMAGE,” and one around the “0” (zero) near the end. Be sure they are all present and uncurled.
  • Don’t keep the words “LINK” or “URL IMAGE.” They are to be replaced with the appropriate links which you copied and pasted.
  • Each social icon code begins with <a href=. Each ends with border=”0″?></a>.
  • Go to your social networking website to copy and paste the correct code for the “LINK.”
  • Your Facebook URL “LINK” will look like this: http://facebook.com/YourName. (Insert your name)
  • There is a space before the word border in the code.
  • There are no spaces after the end of each image icon code and the start of the next.
  • The only other space in the code is at the beginning, between the <a and the href.

*Yes, I admit, I had to correct all of these. My son would happily inform you that I am a true computer noob.

Note: The easiest option is to install a plugin like Cute Profiles or Follow Me.  You can install this from the “Plugins” then “Add New” link in WordPress. However, you won’t be able to choose from the plethora of nifty icons available online.

 

Photo credit: Mr. Think Tank, Flickr Creative Commons

 

 

 

Filed Under: Kacee's Posts, Tools & Tips

Free Photo and Image Editing Programs

June 8, 2012 Beth Devine

If you are a devout Photoshop fan, then stop reading here. For those of you who are interested in obtaining free photo editing “alternatives,” – I use this term loosely as the general claim maintains no on-par substitute exists – then, by all means, read on and get your photo-mojo editing groove on.

Download for Free

1. Gimp

Stands for “GNU image manipulation program” and heralds as the most-like-Photoshop program, with similar features that range from simple photo enhancement and digital retouching to complex image manipulation procedures, augmented by plugins and extensions. The tutorial page offers many levels and variations of instruction. Download required.

Izzy
Before

2. Paint.net

A replacement for MSPaint, this requires Windows to run. Browse through the vast tutorial section under forum and discover how to create fire, make a before and after image, or cut out part of an image. Be sure to click on the download button on the top, otherwise you will be misled into downloading Gimp.

3. Picasa

A basic program that also serves as a free photo management system. Most digital camera users will find the selection of tools easy to use for cropping, color correction, and editing effects. The collage tool is one of its best attributes. For Google+ fans, there’s also instant sharing and tagging.

4. Fatpaint

In addition to photo editing, this software is known for graphic design, vector drawing, and logo/text making. In less than five minutes you can create an image for display on a t-shirt or other product.

For Home or On-the-Go

5. Aviary

A quick web demo will win you over with ease of use. As Flickr’s new photo editor,  its Facebook app boasts instant usability, and it’s embeddable into your website or mobile app. Smartphone users, don’t miss this! Ten stylistic effects, such as aqua and indiglo, enhance your photos into beautiful art. Check out their advanced image editor Phoenix if you want to expand your horizons. For the musically inclined, there’s even an online audio editor and music creator.

Izzy BeFunky
After BeFunky

6. BeFunky

Facebook friendly and fun, this online editing application will help you to create cards with your photos, inspire you with a BeFunky community of ideas, and you can use it while on the go with either your Android or Apple devices.

7. Splashup

Like the now-defunct Picnik, this web-based application integrates easily with photo sharing sites, has an image editing layers tool, and is perfect for editing your photos when online and in a hurry.

8. Pixlr

Another user-friendly online photo editor with the addition of a fun vintage retro look using Pixlr-o-matic. This is definitely worth playing around with!

9. PicMonkey

Some former Picnik engineers got together with a few other folks, including the ostensible monkey, and PicMonkey was born. Super simple yet filled with plenty of useful and entertaining editing tools, so be sure to share this program with any young people in your life.

10. FotoFlexer

Yet another online photo editor with a host of interesting tools. View a demo and learn how to cut someone out of a background with smart scissors, play with animation, or turn a normal face into an alien in space.

Your Photo-Editing Debut

Long gone are the days when you have to spend a sizable sum to go from drab to fab with your digital photos. Unless you’re a professional, these free photo editing programs will keep you satisfied for countless hours. Start uploading your photos, begin experimenting, and post and share your creations!

 

 

 

Filed Under: Kacee's Posts, Tools & Tips

Where to Get Free Photos and Images

May 24, 2012 Beth Devine

What Does “Free” Mean, Anyway?

First, let’s distinguish between “free” and “royalty-free.” A free image is free to download and use, with only a credit and perhaps a link back to the owner. This is what we are looking for here. A royalty-free image is an image that you pay for once and then use however you like without spending an extra dime. Copyrighted images normally require a royalty every single time it is displayed.

Pay close attention to the licensing. Each site will have its own requirements, and in many cases, each photographer will have individual image credit requests. Giving credit shows respect to their work, proves you to be an ethical publisher, and offers visibility and exposure to the image’s producer.

Checking carefully what you can and cannot do – and this is not always straightforward – will tell you whether you can use the image commercially, make edits, or redistribute the image. Never assume an image is up for grabs!

Here’s ten of the best sites for free stock photos and images, and depending on what you are looking for, there are oh so many more.

10 First-Rate, Free-Photo Sites

Downright cute kitten
“What are you waiting for? Go get those free photos!”

1. Stock.XCHNG

With close to 400,000 photos, they offer a pull-down category search option that includes love, peace, and urban decay, among many others.

2. Free digital photos

Their most popular images are business and people pictures, and there’s no registration required.

3. dotgovwatch.com

The best photos taken by U.S. government employees as part of their official duty. These include photos from NASA, disaster and recovery photos, and public health images, among others.

4. Freerange stock

Their collection meets strict criteria of quality and claim to be either artistically or photographically interesting. Requires a quick free registration and log-in.

5. 123RF

The only difficulty, once registered, is where to find the free photos. Click on download, then free stock photos, and, voila! Over 37,000 free images are at your disposal. (This handy link will bring you directly to the free images.)

This List Gets Better and Better…

6. Flickr/Creative Commons

Because Flickr also serves as an online photo album, it can be a rather personal walk through someone’s life. The Creative Commons are photos shared by its users in varying degrees of attribution. There is a wide variety of photos, and it will rarely disappoint.

7. RGB Stock

A simple registration will open the door to nearly 70,000 photos and images. There is a general and category search option, as well as interesting backgrounds and graphics under the random search tab.

8. Morguefile

In addition to the vast collection of photos, they offer links to lessons in photography under the classroom tab. There are also ongoing photo contests with cash rewards for the winners. They’ve kindly supplied a human-friendly version of their full photo-use license. This site is worth a visit.

9. Photl.com

With 7,000 to 10,000 new photos a month, there’s a lot to choose from, but not necessarily a wide variety. The download limit is 10 Mb daily, which won’t be an issue for the average individual.

10. Freeimages.co.uk

Check out the 83 image categories to find the photo you want, but don’t attempt to search more specifically, it won’t prove as fruitful. There are over 6,000 stock photos with unique subjects. You will enjoy the search if you’re flexible in your choices.

Final note: Each site was diligently tested with a search for “cats.”  This provided an interesting method of comparison. RGB Stock photo won for downright cuteness.

RGB Stock photo credit.

Filed Under: Kacee's Posts, Tools & Tips

Using Free Images and Photos on Your Website

May 18, 2012 Beth Devine

Dog with cameraWhy use images on your website? Does it help your readers or distract them? Here’s five solid reasons to include pictures. Information on where to find those invaluable free images and photos will follow next week.

1. Make your website memorable.

Do you recall infographics and its rightful claim to fame, namely, keeping the reader reading with interesting graphics? Pictures and images do the same thing, adding an element of visual appeal that mere text alone cannot do. Besides this, we remember pictures easier than we do words. Research on visual mnemonics shows us that we are capable of tremendous memory storage using images.

“Every picture tells a story, don’t it?”

2. Give your website personality.

Using pictures will help evoke an emotional response from readers. It allows people to remember you and want to build a relationship with you. Content alone is a strong tool in relationship building, but adding images, particularly personal ones, will make for happier browsers. Where possible use photos of your staff, your facility, your product, and your customers.

3. Boost your Search Engine Results

Using pictures will improve your search results in Google image searches. Not only should you pay attention to using the right keywords, be sure to use relevant images to increase your search rankings.

Is Your Website “Sticky”?

4. Keep your readers longer.

The first thing your reader will see is the image. A photo of a pygmy giraffe, for example, will make them curious and compel them to remain on your site longer. The last thing they see, if your content continues to appeal, will be the bottom of the page.  Give your readers what they want so they’ll stick around longer.

Remember, always be sure to check the permissions for terms of use for every image. There may be exceptions or limitations.

Photo credit: http://www.flickr.com/photos/familymwr/5548053540/

Filed Under: Kacee's Posts, Tools & Tips

Kayak Fishing with Google Glasses

May 17, 2012 Beth Devine

KayakOff topic or not, an occasional fish story makes it into this blog. Humor me. I like to fish.

Last Saturday, my husband Brent and I took the kayaks out to Mansfield Hollow for our first outing of the season. It was a beautiful day.  As Brent parked the truck I headed out thinking I could catch the first fish of the season.

It was a slow start. I was casting a blue rooster tail spinner–still tied to the line from last fall. After a few casts I looked around at the spring colors of the landscape and realized it was more of a lime green yellow day, so I changed the lure to match the landscape. Fish can be very color sensitive.

The lure change worked. I caught a nice bass. He was hefty. I quickly released him to enjoy the spring colors. Then I caught two more fish. Were they crappies? I think so, but later when I met up with Brent I wasn’t really sure. I could have dug out my phone and snapped a photo before I released them. But you know, it’s hard to take a photo of a fish with a phone while you’re holding a rod and a fish with a hook in a kayak! There’s the hand shortage issue and the fear of losing your paddle. And fish slime on the phone.

Later, when Brent and I were discussing our catches over adult beverages, I said I should find a way to fashion a camera to my glasses so I could ID my fish later.

He said, “Google Glasses.”

And I’m the techno-geek in the family. I hadn’t heard much about Google Glasses.  But seriously is it a cool idea or what?!

Sign me up Google. Once I load my Fish ID app and fish finder, I’ll be all set.

Filed Under: Carolyn's Posts

Connecticut Women’s Conference 2012

May 1, 2012 Beth Devine

The Web Savvy Table at the CT Women's Conference
The Fabulous “Table 6”

Have you heard the phrase “just show up”? We are told that by simply being there, we’re taking a significant step toward success. Last week at the annual Connecticut Women’s Conference presented by the CT Women’s Alliance, we discovered what else we can do to achieve our dreams and goals, and it involves doing something we alone hold the power to do. It means becoming a conscious creator. Ask yourself how you are going to show up. Think about what you want, name the feelings this brings, and then cancel any negative ones. Now, concentrate on the positive thoughts, and let it expand.

If you imagine empowerment, it becomes yours.

“We Are Spirits Having a Human Experience”

L. Kay Wilson, the conference moderator, opened by introducing this vision of empowerment, and it lifted and soared as each speaker shared their story and the know-how they acquired along the way. These women (and a few men!) developed that kernel of truth within themselves to create a working reality for their ambition. Judy Dworin shared how she reaches across prison walls to embolden the incarcerated with the Performance Project’s dance and theater, Thea Montañez recounted her humanitarian efforts in Haiti, and keynote speaker Deborah Rodriguez regaled us with her adventures in Afghanistan training women in the art of cosmetology.

All the speakers have this in common: They are reaching out to do the uncommon by serving the underserved.

Laughter Yoga
Table 6 on Stage for Laughter Yoga – What a hoot!

Our inspiration continued beyond the narratives. We learned how to improve our breathing. We practiced visualization on our hands. (Did you know one is larger? Or so it seems…) We even practiced laugh yoga. Don’t laugh – or rather, yes, laugh! – it’s for real, and it’s for your wellbeing.

Happiness is Giving to the Universe

When you show up, how will you choose to proceed? Rodriguez’s life-changing decisions began with an injured iguana. Should she follow her convictions and save this creature, or should she turn her back on what she knew would continue to follow her?  Your own “iguana moment” could be the thing that makes you go forward or remain stationary. When they refused to turn their back, each of the speakers brought a unique and healing design to the table.

Montañez reminds us that the very thing we need to heal will bring us happiness when we give it away. Where will you bring your happiness? I hope when you show up you will find it there.

 

 

Filed Under: Events, Kacee's Posts, Philanthropy

Get Going With User-Friendly Data From Google Analytics

April 22, 2012 Beth Devine

Get your free road map with Google Analytics. Whether you want to identify a poor performing page, evaluate transactions and revenue, or establish objectives and goals, Google Analytics will chart your Web site visitor’s traffic patterns.

How Are You Tracking Your Traffic?Web site visitor

Do you wonder how effective your Web site is? What sort of traffic is traveling through your Web site portal? You don’t need a degree in statistics to track and analyze your data.  It’s easy to get started.  Simply insert the code from your Google Analytics account and into your content management system or blogging platform such as WordPress, Blogger, or Tumblr. The system will update itself for each page you create. Custom-built sites will need manual code updates per page.

Who Are Your Customers?

Get to know your visitor’s navigation habits. How do they get to your site? What links do they click on? What search terms do they use? Which pages do they view and how do they enter and exit? You choose what information you want to track and customize your dashboard to display upfront the data of interest to you. With GA, your visitors will leave breadcrumbs of  data from all referrers, including e-mail, search engines, links within PDF documents, display advertising, and pay-per-click networks.

What’s Happening on Your Site Right Now?

Ever been curious to know how many people are on your site, what their geographic location is, what traffic sources referred them, and what pages they are viewing in real time? Use this to determine how well a one-day promotion is doing, if new content is creating more traffic, and if a blog/social network post or tweet has any immediate effect on visits. With the speed of change today, assessing past performance alone isn’t always enough.

Google Gets Social

Which social media is beating the path to your Web site door? Your social media traffic won’t get lost with Google Analytics. You can follow your visitor’s social network path, the social media buttons being pushed (Facebook, Twitter, Google+), and what articles they’re sharing. You can even follow the URLs they share, and if they shared using a post, comment, or reshare.

Should you develop a Google Analytics addiction, look into the Google Analytics Application Gallery for the fix you need. But, please, don’t blame me.

Google image supplied by http://www.flickr.com/photos/khalidalbaih/6764585321/.

Filed Under: Google Tips, Kacee's Posts, Tools & Tips

Introducing Rockin’ Kacee

April 20, 2012 Beth Devine

Kacee Erhard
"Rockin" Kacee Erhard

We’re  excited to have Rockin’ Kacee Erhard blogging for us.  Kacee will be blogging about any web related applications, marketing news and information that we think may benefit our client base. If you have any questions or topics you would like Kacee to research and write about, please leave a comment below. Kacee will write about anything you ask her to write about (within reason–she’s already covered pygmy giraffes).

Kacee says…

It’s a writing thing. And it’s dogged me like any hungry animal will do until it’s fed. So, I compose in my head the events of the day, words strewn in my mind’s eye in an almost obsessive compulsion. These crumbs, along with journaling, have kept the beasts at bay while raising a family, but the cracks in my exterior were beginning to grow. When my friend, Beth, suggested a writing proposition for Web Savvy Marketers, I instinctively turned to the hounds and offered myself up.

I’m Kacee Erhard, and I’m a compulsive writer. May these blogs be a source of information and good cheer.

Filed Under: Carolyn's Posts, Kacee's Posts

Google Alerts Gives You the Latest Scoop

April 20, 2012 Beth Devine

Find out what they are saying about you. Your latest customer reviews, product name updates, and all the articles pertinent to your business can be sent to you on a daily basis, or even as it happens, directly to your email inbox. Equally interesting is what they are saying about your competitor, so stay abreast by tracking their mentions just like you’re following your own.

Stay Tuned In Without the Hassle of Searching

With Google Alerts you don’t need to search for this information the old-fashioned way, typing in the specific keywords every time your curiosity gets the best of you. Once you create an alert, Google will track the most recent updates on your topic and email you the results. By using those clever Google search tips from my earlier post, you can streamline your topics with effective Google search queries. Try out a keyword search and see what happens. You can refine or delete an alert at any time, and you can choose to have them come through an RSS feed as well. Pick your RSS reader, although Google will suggest their own Google Reader.

Bloggers Beware!

Create a Google Alert for your blog so you will know when you are mentioned by someone else. Do each of the following alerts: your first and last name (use quotes if you have a common name), your blog’s name (not URL), and nickname if you have one, including your Twitter username. Now you will see whenever your name or blog is mentioned, even when they don’t link to you.

There’s also a way to monitor incoming links to your site. Enter your URL like this: link:www.yourdomain.com. Use the exact post’s URL for tracking a particular post. Don’t forget to do the same with your competition’s URL! They could lead the way to some links you need to know about.

Those insufferable hackers won’t escape you any longer. Discover if your site has been hacked before your rankings plummet, thanks to the unseemly spam links the hackers insert. WordPress sites in particular are being attacked, and the attackers are filling them with links to offensive domains.  Enter into your alerts:  site:www.yourdomain.com viagria, OR cialis OR otherspamword. This is not 100% effective, nor is it a preventive tool, so be sure to keep your site updated with the latest version.

Have Some Fun With Your Favorite Topics

Don’t leave Google Alerts without having some fun. Follow the latest news story, your favorite author or actor, or latest DIY trend. Let your imagination get carried away! You can set up to 1000 alerts for your scoping pleasure by starting here, and if you don’t already have a Google account, go here. For a terrific step-by-step  and a video tutorial, check out WebBizIdeas.com’s page. What are you waiting for?

 

 

Filed Under: Google Tips, Kacee's Posts, Tools & Tips

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