Not long ago, one of my kids was approached by a peer who asked point blank, “Why didn’t you friend me on Facebook?” The response was given with a raised eyebrow and a funny look, “’Cuz you’re not my friend…?” with an unspoken “Duh!!” tacked on the end—not the expected response from a teenager in this media-saturated world. 10% of the 157,418,920 Facebook users in the US are between 13 and 17*—and many of those one and a half million teens (!!!) want to ‘like’ and have ‘likes’ from everyone else—I mean, who doesn’t want a lot of friends?
Well, we of the older mindset have learned with age to be more selective with what we do, when we do it, and with whom. Call us paranoid—or just old—but it simply doesn’t seem right to have 673 friends, and we definitely don’t have the time to ‘like’ everything we see. We truly aren’t interested in what you found in the couch cushions, and we aren’t going to ‘like’ a post about what your dog regurgitated. Yes, we have become discriminatory.
However, in business we know we need to network and talk, make friends and get as many people to like us as possible–in both the real and the virtual world. We also realize that for some the word ‘like’ has become a super-sized commitment to be a part of the everyday minutia of the world–but unlike taking out the garbage and cleaning the bathroom, it’s something we can choose not to do. So why do it? Why should you ‘like’ us?
It’s pretty simple.
When we at Web Savvy Marketers ‘like’ you, it’s because:
- We value you
- We value something you’ve said or done
- We want you to succeed
When you ‘like’ us, it means:
- You value us
- You value something we’ve said or done
- You want us to succeed
It’s not complicated. Your newsfeed won’t be stacked with invaluable, irrelevant nonsense from us–although we will include you when we’re having fun! We will share our ideas, what works for us and doesn’t, and we’ll want to hear about what makes your business tick–your challenges and experiences.
So let’s avoid that awkward middle-school-hallway moment, “Why didn’t you ‘like’ me on Facebook?” and support each other with a click on that little thumbs-up.
What’s not to like?
