This old-fashioned component to hyperlocal marketing, dating back to the first shop that opened its doors to Main Street, continues to be very valuable. But there’s a lot more to it in our Internet Age of WiFi and GPS.
The term hyperlocal made its debut back in 1991 in a Washington Post article about local television news. Today, hyperlocal is the term being used to describe digital marketing targeting a specific geographic area. It can be focused on a town or a county, although that’s a large area. Hyperlocal marketing often targets a segment of the population that’s more defined, such as shoppers in a mall or consumers anywhere within a mile from your place of business.
There are a variety of ways to employ hyperlocal marketing, such as using news items, the weather, or apps. The most common application is – you guessed it – mobile phones. The built-in GPS and WiFi allows companies to connect with customers based on their particular neighborhood, zip code, or shopping location.
Thanks to Google and the search function, local online directories, and social media, this ability to connect is at an all-time high. Our digital world gives companies without big name recognition the opportunity to be found at a local level like never before.
So even though it’s a new buzzword for an old idea, hyperlocal marketing is here for the long haul. Here are a few things to be sure you’re doing with hyperlocal marketing as a small business.
Claim Your Local Business Page
By signing up with Google My Business, your business gets on Google Maps and your local search rankings increase. Customers can easily find your location as well as your business hours, updates, and reviews.
Make sure your business name, address, and phone number match what you have on your website. If you have more than one location, each business should have its own listing.
Optimize for “Near Me” Searches
Google said that ”near me” searches doubled in 2015, indicating that this is a trend that’s not leaving anytime soon. With “near me” searches, Google’s algorithm increases how important distance is from the searcher’s location.
To help optimize for this, make sure your business name, address, and phone number are prominently and frequently displayed on your website. Get someone who’s tech-savvy to provide local business information to Google by doing a structured data markup for your site.
Respond To Any Negative Reviews
Google and Yelp, the two top consumer review platforms, give businesses the option to respond to customer reviews. Your attention to consumer comments can be a great way to demonstrate your excellent customer service.
Anytime your business site is mentioned in reviews online, it’s counted by ranking algorithms used by search engines. Getting a lot of positive reviews is helpful with your local map rankings, so aim high.
Mobile-Friendly Location Pages
Mobile marketing is an important focus as mobile use continues to grow — with 62 percent of digital media time spent on mobile, the next frontier in digital marketing is here. It’s important to have a mobile-friendly website, and in particular, mobile-friendly location pages.
Avoid giving users a frustrating experience when they try to get to your location. Because these pages are often the most viewed, and more than half of all web activity is on mobile devices, it’s critical to get your site’s location pages optimized for mobile.
Like so many old ideas in marketing, hyperlocal marketing has been reinvented with new dynamics. Get your hyperlocal on and into your marketing plan.
Now that we’ve covered different ways to use GIFs in the last post, what about how to make them? When you want to create and share your own unique content, GIFs are the perfect way to express emotions, show some snark, capture a live event, and turn a serious problem into a quick fix.
There are a number of easy GIF-making sites, giving you the potential to become a GIF-creating connoisseur in a matter of minutes. Here are a few of the best online tools.
Fast and Free Online Tools for Making GIFs
Want to make a quick and easy GIF straight off your computer screen? How about that tricky step in a software program, or a DIY quick fix you’re tired of trying to explain in tiresome text?
Next time you’re about to throw your hands up in exasperation, make a video instead. Recordit allows you to make a recording of up to five minutes, turn it into a GIF, and share with a URL. Your problem is solved and everyone is happy, because who isn’t glad to see a GIF in action?
Next time you need to explain something over and over, do a screen capture of it with Recordit, and solve your problem with a GIF anyone can watch as often as they need.
If you have a video clip, YouTube or Vimeo file, or even a live iPhone photo you want to turn into a GIF, Giphy makes it easy and fun. It’s perfect for the GIFs you want to add some text to, giving your GIF an added pop of humor or commentary.
You can create GIFs using mp4, mov, mpg, and m4v file formats. The maximum file size is 100 MB, and the movie files can’t be longer than 15 seconds. Because Giphy is a favorite place for viewers to find and enjoy GIFs, you might want to make an official brand account on Giphy. Go to giphy.com/partners to contact the Giphy folk.
If you want to make a GIF out of a series of photos, this platform lets you do that using up to 10 photos, as well as using a YouTube video.
If you want to add some fun effects, Gif Maker has a number of unique animated effects all demonstrated with Mr. Bean photos. You can even make a GIF and then make it play in reverse.
A fun feature here is the ability to split a GIF into individual frames and share a single frame. If you have a need to separate and splice a video or live photo, here’s your solution.
Picasion lets you select a size for your GIF before creating, as well as choosing an animation speed. You can also directly import photos from Picasa, but since that was recently “retired” by Google, this is probably not a strong selling point.
Easy buttons make creating GIFs a no-brainer here, but the best part is the GIF extras. You can learn everything you need to know from the Tutorials (coming soon!), order a flip book of your GIF, or add an extension to Chrome. There’s even a GIF TV page; just click the channel to change selection.
If you have a Flickr account, this makes it easy to grab photos for instant GIF creation. It’s very similar to Picasion, and dates itself by mentioning MySpace.
This platform has its own cult following who enjoy competing for upvotes on their GIFs, memes, and pie charts. Given the ability to add text, an off-center sense of humor dominates most uploaded GIFs, but don’t let that deter you.
There is a tiny watermark in the lower corner, something you won’t find with Giphy or Gif Maker.
4 GIF Apps for Use With IOS
In response to the GIF-making craze, photo editor app VSCO made a GIF app for its IOS users. You can find some of the same artistic filters, but it seems you need both apps so you can save your photos directly to VSCO.
This has the appeal of a GIF messaging app with lots of versatility. You can directly send instantly created GIFs a-la-Snapchat-mode through text or Facebook messenger, or you can share to your other favorite social media sites where they don’t disappear like Snapchats.
There are overlays, filters, and text you can add for supreme fun and entertainment. Thanks to the Giphy folks, you can carry your GIF addiction around with your iPhone or iPad.
This app is now also available on Google Play for Androids. In addition to making GIFs – what it calls “instant moving pictures” – it’s also a popular teen social network device. You can share your GIFs with other users in “parties.”
You can also easily save your GIFs to your camera roll. Just select the share arrow below the photo, then hit Save GIF. Or press the Down Arrow in the top left corner of any Draft. If you have saving to your camera roll enabled, it automatically saves when you post a photo to Phhhoto.
Phhhoto takes 4 images to create your GIF, with new filters often added daily. You can’t take images from your camera roll to make GIFs; only those shot using the app can be used.
For all Instagram fans, you’ll want to get this IOS app for instant GIF recording. Boomerang takes your photo bursts and turns them into GIFs expressly for Instagram, although it also autosaves to your camera roll.
So get photo-bursting and make some fun GIFs when you’re out and about.
Creating animated GIFs is easy with these free, customizable, and click-to-upload online services. Just be sure to refrain from overuse. Too many GIFs is like too much noise. It will make your audience want to run and hide. But used well, GIFs are the answer to giving your followers engaging and original content.
It all started with emoticons. Then it was online memes. Today, GIFs are more than corny banner ads or headache-inducing social avatars. The animated GIF is a common staple seen across social media, blogs, and websites.
Like video, GIFs are visual eye candy that will grab your audience’s attention, but their format is short and sweet, only about five to fifteen seconds long. They can be a series of still images or a short video clip that plays over and over again.
They don’t (usually) have audio, giving GIF’s a retro appeal with their silent film feel. Besides, there’s something annoying about repeatedly hearing the same sound, whereas we can watch something many times over without the same aversion.
Images invoke emotional responses, break language barriers, explain complicated ideas, and prompt imagination — all at a glance. Make them come alive with GIFs and you’ve got a riveting story in motion.
Marketers have jumped on the official GIF bandwagon with new ways to use them for stand-out content that delivers its message fast. Why use words alone when a GIF can – literally – stand up and do a jig for you?
5 Ways To Use GIFs In Your Marketing
1. Social Media
Facebook joined the ranks of platforms that support GIFs, along with with Pinterest, Instagram, Tumblr, Twitter, and Google+. Because images generate more likes, reactions, and shares than plain text, posting GIFs makes your content more clickable and increases engagement.
So what are you waiting for? Now that you can easily add a GIF to social media updates, the internet relies even less on words. Why say anything with words when a moving image says it so much better?
2. Blog posts
Why settle for static images when you can boost your blog with GIF-appeal? Follow suit with sites like BuzzFeed and Unbounce and make your posts jump off the page with an occasional GIF.
GIFs give your audience an immediate message. Compared to asking your audience to click on a link or watch a video (which they might not even do), a well-timed GIF doesn’t require asking for anything.
3. Free Ebooks and Whitepapers
Creative use of GIFs can change boring static ebook images into looping graphics of relevant text, charts, and quotes. Spice up your offerings with captivating GIFs instead of settling for the same old inert images.
4. Announce New Features
Anytime you have something new to shout about, whether it’s new software, a new service, or a new product, GIFs are a way to call attention from the rooftops of your corner of the internet. Their instantaneous nature make them effective attention-grabbers.
Attach them to your newsletter, send in an email, or include them on a landing page, in your “About Us” page, or on your home page. They take up less place than posting a series of single static images.
5. Describe How To Do Things
Have you ever tried to explain something in text but were unable to keep it short and simple with just words? Try making a GIF to describe how you did it.
Whether it’s how you manage your files, a step in your software solution, how to do a quick install, or any quick fix. Think of ways to highlight a key function or feature, such as a series of GIFs demonstrating a short tutorial or illustrating the steps to a process. The sky’s the limit with what you can record into a GIF.
Look for how to make GIFs in the next post.
Manufacturing is a hot industry. People finally realize that you can’t grow an economy based on service industry alone. They also realize that manufacturing jobs have a positive effect on the overall financial health of a community. For those reasons, state and federal governments as well as companies have created free programs to assist manufacturers to ensure success and subsequent growth.
Some of the programs offered provide assistance for …
- Business Plan Creation
- Disaster Preparedness
- Training and Workshops
- Workforce Development
- Energy Audits
- Retirement Program Reviews
- ISO Registration Reviews
- Assistance with International Growth
These programs are in addition to several funding programs available. Some of the funds are in the form of grants (ex: 50/50 matching grant for new equipment purchases or 25/75 matching grant for marketing) or low interest loans that are forgiven based upon number of jobs created.
The bottom line is, before you sign a contract, contact us at 860-432-9977 to see if there’s a free program you can be taking advantage of to start.
Persuading people to agree with you and do what you’re asking them to do is difficult. Whether you want them to buy your product or service, vote in a particular way, or make different lifestyle choices, it involves understanding the Ugly Green Drink.
For my son, drinking smoothies is all about flavor. Imitating Starbuck’s new smoothie glamour or pushing veggie health won’t convince him to drink the Ugly Green Drink. I tried that.
It has to taste good, and if it’s green, then that’s just not possible according to the Book of Hungry Teen Boys. Despite being ugly and green, it’s just as good as purple or red smoothies, but try telling that to a green-phobic youth.
He helped me earn my badge in the art of persuasion. Now it’s your turn to learn the Ugly Green Drink technique and get the help you need to persuade people.
Say What You Have To Say
How you say something is as important as what you say. If you say something with anger or resentment, your listener will put up automatic defenses. If you say something with drama and self-judgment, it will be received as dramatic and worthy of judgment.
When I said the Ugly Green Drink was better for him than fruit-only smoothies, and if he couldn’t see past the green then he wasn’t trying to be an adult, I was the know-it-all mother. And he held fast to his question-mom-in-everything thinking.
Like the story in Seth Godin’s Poke the Box when the 1860s Hungarian doctor realized washing hands would save lives. No one listened to him. Can you guess why? Because he knew it all and didn’t bother to pretend otherwise. He was a pompous jerk.
Say what you have to say by taking into account how you say it so your audience will think you have something worth listening to.
Frame Your Story So It Fits Their World View
People suffer from what can be called a “moral empathy gap.” This inability to comprehend moral world views that are different from our own renders us incapable of persuading others to adopt our position.
In other words, you can’t persuade someone to take a different course of action or buy a product you want them to buy when you use your own system of belief. Without empathy, your attempts at persuasion will fall flat.
The Ugly Green Drink didn’t need to be healthy or a status symbol. Unlike Mikey of the Life cereal ad, persuading my son to like it was not as simple as shoving a bowl in front of him. I needed to use empathy and step inside his shoes.
“This is the ugliest drink you’re ever going to try; it’s as disgusting looking as the bottom of your backpack.” However, if I can persuade him that green doesn’t mean it tastes like cooked spinach, I’ve won. But first I have to get on his plane of thinking.
They’re Not Wrong
It’s close to impossible to persuade people that they are wrong and then have them do something differently. You can convince them with facts and figures by appealing to their intellect, but you can persuade them by “appeals made to the will, moral sense, or emotions.”
Godin reminds us that marketers don’t convince, they persuade. Moms serving Ugly Green Drinks must also learn the fine art of appealing to the passions, fears, and fancies of their target teens. Forget the brain and go for the heart.
Unless it’s brains you’re eating. “It’s so gross! If you drink it, you’ll be drinking monkey brains!” That was enough of a challenge for Calvin of Calvin and Hobbes to eat his smelly dinner. It warrants a try.
Help persuade your audience to make a change or a new decision instead of admit they’re wrong. Arnold Schwarzenegger shows us how with his bold, four-asterisk word in an appeal to our future.
Use Placebos To Surround What You’ve Built
Godin’s Placebos begins with a story illustrating how placebos work. A guy walks into a health food store with a nasty cold and asks for the strongest placebo they’ve got. Unfortunately, that particular store didn’t carry any.
“A placebo is a story we tell ourselves that changes the way our brain and body work,” Godin says. You have to first make something terrific that works, and then you have to build a story around it to break through all the noise and competition.
This is emotion again, the appeal to the heart and soul of your audience by going beyond the obvious features and benefits. “With the Ugly Green Drink you can forget about having to fork up boring vegetables. And you’ll be chugging down added protein you want for sports. All in mere seconds!”
I’m thinking Popeye the Sailor Man. He’s probably thinking The Expendables. Whatever works. Build a story around your great idea, product, or service, and let the placebo effect kick in.
Make Metaphors Happen
The Ugly Green Drink is my metaphor. It gives you imagery, helps you to understand the idea, and makes it easier to communicate it with others.
Put your metaphors at the beginning of your story. This way your audience doesn’t have to work so hard to understand your argument. The metaphor is the lens that focuses them in on your idea and helps to persuade them to think and act differently.
When you get others to drink the Ugly Green Drink, you’re persuading them to do something they might not want to do otherwise.
Pay It Forward
Simple reciprocity is a great persuasive device. Give someone an unexpected gift and you will create a need to reciprocate. Like the notion of pay it forward, people like to return favors as a way of showing their gratefulness. Think of how in your personal life you’re more inclined to ask someone for a favor if you’ve done a favor for them.
Businesses are applying this principle every day by offering free ebooks, free trial memberships, free samples, etc. The feeling of gratefulness for the free information creates a tendency to feel obligated to return the favor and make a purchase or a recommend to a friend.
Make sure you understand your audience and what they want before using reciprocity to influence their choices. Persuasion is most effective when the right favor is granted.
Offering my son a bowl of tortilla chips to go with the Ugly Green Drink will be far more persuasive than a dish of crunchy kale. Maybe I’ll work on kale chips next since I’m on a green roll.
Unless you’ve hired a divine saint to sit before the keyboard, your brand is not immune to the seven deadly sins. Like the temptations in our daily lives, social media marketing falls prey to the same vices.
The concept of seven deadly sins and their contrasting virtues are centuries old, handed down to us from the middle ages from an epic poem, Psychomachia, or Battle of Souls, written by Prudentius. It’s an allegory that describes defeating the seven sins through the opposite seven heavenly, or contrary, virtues.
To overcome the vices that can bog down your brand, you can use the seven virtues of generosity, temperance, kindness, patience, humility, diligence, and chastity. Breaking the bonds of the vices of greed, gluttony, envy, anger, pride, sloth, and lust means working the seven virtues as they apply to social media marketing.
So grab your halos and get some divine inspiration to see how you can battle these social media evils. And don’t forget to bring your sense of humor along.
Practice Kindness, Not Envy: Don’t Bore People
There is no greater sin in social media than boring your audience. When you defeat boredom, you are prevented from falling prey to all sorts of other lesser vices, such as ineffectiveness and irrelevance.
In turn, you will stir up the envy you want your competition to experience when they visit your social media pages. Put an end to boredom and spread around the best of your brand with helpful social media posts.
Keep your articles and images not only interesting and informative, but surprise your audience with some tasteful humor. Sometimes people just want to be entertained.
Be Generous: It’s Not All About You and Your Brand
The opposite of generosity is greed, and being greedy on social media is when you make it all about you. Your audience might want to learn more about you, but only in ways that are going to give them something in return.
For example, when posting about a new product, service, or recent work, find a way to relate it to your audience. Always ask, what’s in it for them? When it’s about you, it’s still got to be about them, your audience.
Have you been to the center of the universe? I guarantee your brand’s not there.
Practice Patience: Don’t Annoy Your Followers
It’s easy to be patient when everything is going well. When things get ugly, however, how well do you react? Do you stay calm or do you give the troublemakers something to be sorry for?
Patience is the virtue that counters anger, and it comes in handy when followers make rude or untrue comments meant to incite your brand’s wrath or cause you harm.
In other words, no matter what happens, don’t annoy, irritate, or otherwise anger your audience. When it comes to best practices, deviating from this virtue will swiftly turn the tide against you. Whereas it’s expected that followers can be angry and impatient, your social media posts and comments have to reflect the very best behavior.
There are only so many times you can blame your lapses in judgement on autocorrect.
Be Diligent: Share Content Every Day
Being diligent means fulfilling your duties, cultivating a strong work ethic, and developing your talents. Diligence is the virtue that counters the sin of sloth and being lazy instead of having a zealous attitude.
Your social media marketing can reflect either a virtue of diligence or it can be wrapped up in the vice of sloth. Which attitude do you present in your social media campaigns?
When you share content on social media, be sure to include original content as well, such as your own blog posts or other articles. The opposite extreme to posting daily content is overindulging and dominating your followers’ feed, as the next vice, gluttony, describes.
In other words, diligence goes rogue.
Practice Temperance: Don’t Waste Time
With social media, the inverse of efficiency is true. The more time you spend on social media marketing, the less efficient you are. The more you practice temperance instead of its opposite, gluttony, the less you will fall into the trap of overindulgence and lack of moderation.
Being successful means engaging with your audience – but not wasting your valuable time by overdoing it. Social media is a valuable means of communication, giving brands and people a way to spread the word. There is so much more to content marketing, so don’t waste time with hours spent posting when it’s just one crucial component.
This has me wondering. What do Facebook employees do to waste time while at work?
Be Humble: Care About What You Share (and With Whom You Share It)
“Pride and excess bring disaster for man” because the secret to pridefulness is the disregard for everything and everyone else. Before pride causes your brand to crumble, remember that you owe everything to everyone.
Without your customers and followers, you wouldn’t have anyone to engage with in social media. Self-promotion is allowable and even expected as long as your ultimate goal is centered around your followers’ interests.
An over-appreciation for your brand’s self-worth is unattractive, unless you’re a peacock. Then strutting your stuff is expected.
Chastity: Pure in Style and Conduct
Most brands understand the value of a simple and modest presentation. If you know how to use it, sex sells, and has been since its earliest known use in 1871 by Pearl Tobacco.
If, however, you’re content to practice a more restrained approach in your social media marketing, then find a style that has decency, modesty, and is free of embellishment.
Are there safe ways to be chaste and sexy at the same time? Unsexy brands are finding a unique way to be attractive despite their blahness. See “How to turn something as unsexy as car rental into a social media hit“ and decide what works for you.
Good luck practicing the seven heavenly virtues on social media with your brand. Remember, as W. H. Auden said, “We are all here on earth to help others; what on earth the others are here for I don’t know.”
One thing’s for sure, they’re here, and so are you, so let’s make it good.
Pay-per-Click or Adwords is a paid program that buys you ranking for your website. Most often referred to as Google Adwords, a good pay-per-click program can be effective across multiple search engines like Bing and Yahoo. This is an advertising campaign where you only pay if someone clicks on your ad.
If your industry is highly competitive, you don’t add content to your website frequently or are a fairly new company, getting on the first page of Google can be a challenge. Although we recommend investing in an overall content marketing program, it can take time for the search engines to rank your site. Pay-per-click allows you to have a strong on-line presence while you wait for your natural ranking to improve.
Can you manage your own campaign? Yes and No. Pay-per-Click programs give you the tools to create your own campaign however, unless you have a great deal of time to commit to becoming an expert, I would not recommend managing it. Search engines change their algorithms frequently. To run a truly effective campaign you need to have an thorough understanding of these changes.
We have worked with clients that have managed their own programs and once transferred to a company that does this alone have seen results that are twice as effective for half the cost. Managing a campaign is a combination of art and science and requires constant education to stay on top of it.
Please contact us at 860-432-8756 for help with your Pay-Per-Clicks (Adwords) Campaign.
There’s a whole lotta new reactions going on in Facebook. No longer are you limited to “Like” when responding to a Facebook post. You now have five new emoji buttons to click: “Love,” “Haha,” “Wow,” “Sad,” and “Angry.”
The emoji buttons will automatically be added to your computer Web browsers, but to get the new feature on your iPhones and Android phones, you will need to go to the App Store and update the Facebook app. It appears that Windows and Blackberry phones are not yet in the loop.
Using the new Facebook reaction buttons is easy. For desktop applications, simply hover over the Like button for the reaction emojis to pop up, then tap on one. For mobile devices, hold down on the Like button to get the buttons to appear. Once you’ve chosen your reaction to the post, the total reaction tally goes up.
To determine the breakdowns for the six buttons, simply hover over each emoji for a list of names, or click on any emoji to get the total count for each one. So far, love is the most popular button, with the new reaction emojis making their global debut this week after a trial run in Spain, Ireland, Chile, the Philippines, and a few other countries.
You can only choose one reaction at a time and even change your mind as often as you wish, while keeping the total tally the same. So while you might feel a strong urge to share the “Love,” an overwhelming need to express a “Wow” could surface, followed by a crazy “Haha” moment, which no one can really blame you for feeling. Now it’s all possible, but you have to pick just one, so make a choice already, for crying out loud.
Speaking of crying, you can finally express “Sad” when something calls for it, instead of settling for an awkward “Like” when it seems insensitive in response to a post about a pet who’s died or the latest news on the state of the climate. With the political debate in high gear, the “Angry” reaction could get some good use too, although “Haha” serves as a pleasant alternative.
Whether you choose to love or laugh, be sad or mad, this information is going to help Facebook and businesses. The new emotional bandwidth data gives users the satisfaction of expressing more specific feelings, while brands get the benefit of using these reactions to gauge future messages.
Marketers can use this knowledge along with Facebook Pages, where you have to dig to see any negative feedback. In the Insights category, you can see how many people hide a post, report spam, or unlike a page due to a post. The new information from reaction buttons can be helpful in understanding how each post is received. Before this when a follower hides a post, it could simply mean they don’t want their Newsfeed cluttered with brand posts and not because they don’t like the message.
“The psychology behind a LIKE button and how we respond to this tiny button has changed our world and brought global strangers into a connected neighborhood. Studies reveal that people feel a reward when they are able to LIKE our content as a brand. They want to BELONG!”
That message calls for a giant WOW reaction. What we do with our emotional emoji buttons just might change the world again.
Whenever we approach the subject of blogging with our manufacturing clients we get the same push back…
- Nobody cares what we had for breakfast, or
- Our customers already know that
We’d like to address these two misconceptions.
First, a company blog has nothing to do with what one consumes for the first meal of the day. The concept of blogging is often confused with a teenager tweeting or posting their mundane life updates on Facebook. When in reality, blogging is simply a way to add content to your website. Blogs can be presented in various formats from a written piece to a video blog. All formats can be useful as long as the information presented is educational and written with the audiences needs in mind.
Second, as far as “our customer already knows this”, that doesn’t necessarily mean that they know you do it. We can say with almost 100% certainty that every manufacturing client we’ve worked with for the past 20+ years has told us at one time or another, “I can’t believe my customer didn’t know I did this”. The reason they didn’t know was that the one time they shared with the customer all their capabilities, the customer only had the one need, so they didn’t retain information about the other services/products. Blogging helps to keep all your capabilities in front of them at all times.
Blogging is essential for several reasons…
- Your search engine optimization depends on frequent updates to your site. The most recent content gets ranked higher and therefore, sites that publish more frequently get better ranking.
- Adding content to your site helps to ensure you can be found on a search. If you don’t have the right keyword terms on your site, how are people to find you when searching those terms?
- A good blog helps to establish you/your company as experts in the field. People are more interested in having a conversation with someone who obviously knows what they’re doing.
- Blogs can be used to help you to stay in front of your customers and prospects on a consistent basis (can be used to as content for an e-newsletter).
Many of our manufacturing clients are concerned with SEO (search engine optimization) as they want to be found on searches that apply to their business. These days SEO is all about content. Therefore, content creation is critical and blogging is the way to go.
Please contact us at 860-432-8756 for help with your content creation (aka blog).
Also from our Blog: 5 Reasons to Blog for Your Business: Blogging Resistance Beware